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Colors in Advertising

By Tony & Darcy Cannon

Real Estate Agent with Aubrey and Associates Realty

October 17, 2007 08:49 AM

Hi everyone, I read an article on Broker Agent News about the use of color in fliers. I'd like to ask to see what is working for other Realtors out there. We have tried several different things. Some have worked, some haven't.

We have tried different color paper; bright yellow, blue, orange, red and ivory. We've also tried different colors on the tag line, headline, etc. We have used these different combinations on flyer box flyers as well as using the brighter colored paper with bright inks on prospecting fliers.

To be honest, we get more a of response while we are out putting the fliers out, than we do from the fliers themselves. (Which is a testament to the fact that doing something is the best thing that one can do.) Anyway, I was wondering what other Realtors have found successful. Thank you for your help.

Tony Cannon

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Megan Anderson

Dulci Digital - Birmingham, AL

Digital Marketing | Founder | Strategist

I do the marketing work for a real estate company currently and I find that using white paper but color photos & text is attractive & more sophisticated than using colored paper. I know that color paper may grab peoples attention, but they seem to associated more as solicitations. I also would suggest using a catchy title that will draw people in. Additionally the layout on a flyer is important, something that is aesthetic is more likely to be read. I hope this helps, if you need any help with marketing I would be happy to help.

Oct 17, 2007 09:19 AM

Tony & Darcy Cannon

Aubrey and Associates Realty - Layton, UT

The C Team

Megan, the advice that you posted was exactly what we were looking for, we will put it to work. If something else comes up we will be in touch. Thank you!

Oct 19, 2007 08:54 AM

Ryan Martin

Pacific Continental Realty, LLC - Bellingham, WA

Bellingham Commercial RE Broker

That is pretty funny that you get a better reaction from placing flyers in the box than you do from the flyers themselves. My response depends on your goal of the flyer.

Is your goal to spend money on color flyers? I already know that the answer is "No".

Is your goal to get as many phone calls on the house as possible from prospective buyers? "Yes"

You might consider putting a flyer box up and not putting any flyers in it. Your flyer cost is then free and you would be surprised how many people call and ask you how much the house costs. It is the perfect time pitch the property and ask them if they are working with a real estate agent.

Oct 19, 2007 09:14 AM

Ryan, good thinking, I hadn't considered that!

Oct 19, 2007 10:41 AM

Colors in Advertising

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