They're known as the "Me" generation for their focus on personal success, and it's for them the term "workaholic"was coined. As they grow older, they'll always see themselves as young. Baby Boomers remain one of the largest generations in history.
- 77 million strong
- Hardworking & competitive, they buy things that demonstrate their personal success.
- They need products and services that help them take control of their time
- Individuality and customization are important
- They care about technology,but think it brings as many problems as it does solutions
- Use a selling strategy that gives your customer a sense of power and purpose.
- Explain yur product's advantages in terms of efficiency..not technology.
- Many Boomers don't care HOW it works. They haven't got time for that!
- Let them choose the optional features they cre about to create a product that's truly designed for them.
- This age group may seek the advice of their children (Gen X and Gen Y) before making a buying decision, so consider those strategies, too.
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