Did you know there is a Gender difference of about $1200 on buying a Car? How does Home purchasing differ?

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Real Estate Agent with Berkshire Hathaway HomeServices 01238708
https://activerain.com/droplet/f8K

Did you know there is a Gender difference of about $1200 on buying a Car? How does Home purchasing differ?

car from photrack.net

I was in the process of contemplating on buying a car for Diane. She started having car issues. Hence I started on my beginning stages of research. In the mean time she came to me without research that she wanted a particular type and model of a vehicle. I was surprised and it made me wonder. I always start my research beforehand about the car I want I am focusing on making sure that it is a good value. At the same time I have an alternative car in mind and am doing the research on both vehicles. She on the other hand came to me this is the model and type of car I want.

business women & men from photorack.net

So this made me think that men and women approach shopping for a car differently. So now, I was side tracked and started to research Gender bias in car shopping. Interestingly enough I ran across an article by USAA that addressed this very subject. USAA commissioned a survey in 2010 and found that women who said they did not like negotiating gave two reason why not. One was they felt intimidated and second they did not feel confident about the process. It also stated that women pay an average of $1200 more than men for an identical make and model of a vehicle, because of this. I had a difficult time accepting this result in the year 2011. I did not think there was a difference of this magnitude.

dollar house from freedigitalphotos.net

This made me wonder why? The answer was relatively surprising, men do their research and know what a good value should be based on their research, hence the only emotional part is choosing the first and second choice for vehicles then the rest becomes research, knowledge and then based on that negotiation.

Grand house entrance from freedigitalphotos.net

Now this made me wonder how house searching, selecting, negotiating and purchasing differs from car purchasing. Is this process also Gender based? Who knows home values better, men or women? Same home in a more desirable area or in a more modest neighborhood? Which one would a man vs. a woman choose? Who is the stronger negotiator when it comes to buying a home? What features are more important to a woman vs. a man? Does the proverbial theory that men look at garages vs. women look kitchen mentality still existing in Real Estate purchase between men and women? I do not believe it, but I am open to your observations.

If you are a consumer  who is considering buying  or selling  a home, investment real estate, vacation homes, or beach properties in Southern California, Los Angeles, Century City, Westwood, West Hollywood, Beverly Hills, Culver City, Marina Del Rey, Venice or Malibu. Feel Free to give me a call at 310.486.1002 (USA) or email me at homes@endrebarath.com or visit one of my websites at http://www.endrebarath.com Your Pet Friendly Realtor. I contribute a portion of my commission to Local Animal Rescue Organizations

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  1. 1~Judi Barrett 07/19/2011 07:11 AM
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Rainer
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Jennifer Manchester
Suburban Properties of Charlotte, LLC - Mint Hill, NC
GRI, ePRO, ASP - Broker/Home Stager

Hi Endre:

I think it depends on each individual and how they approach things.  I have had buyers were the male is the decision maker and some where it is the female, same with sellers.  When you meet clients for the first time you usually learn pretty quickly who is driving the decisions and who is most informed.

Now as far cars, I learned a long time ago to go on-line and perform an RFP (request for proposal) sent to several dealers.  I pit them all against one another since I am shopping for the same make/model etc.  I rarely go to the dealer until I have anywhere from 5-6 bids.  I take them with me to the dealer when I go to look or test drive to show them who all has bid and most importantly I am always willing to walk away.  It takes a few weeks to go through the process but in the end, I let them know whoever comes in with the best deal wins.

Jul 20, 2011 09:53 AM #25
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Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Endre - I didn't realize there was such a gender difference for car buying.  I usually pick a car I like the look of, then I want to know how it holds value and what the repair costs are like.  I hate it when a car is in the shop.  If I like all of that, then I look at what's the best price I think I can get for the car, then I go to the dealership.

Maybe it's a difference in age too.  When I was in my early 20's, I wanted a Mustang.  I found the best deal I could, but I wasn't willing to look at any other car.

As to homes, I find that many times the wife is more opinonated on the house though that isn't always the case.

 

Jul 20, 2011 10:35 AM #26
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Paul McFadden
Paratex - Seattle, WA
Pest Control, Seattle, WA.

Endre: Interesting post. Thank you. It makes sense but I have to admit I hadn't given this subject too much thought. On the mortgage side, I would say women tend to go with someone they can trust. Men tend to shop around more for a deal. Thanks for the post!

Jul 20, 2011 10:52 AM #27
Rainmaker
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Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Liz & Bill very interesting observation that women do the research and looking more as well. I have to agree with you, I prefer when both parties are present.....nevertheless I have sold homes where the Woman looked and than the husband came in to put his "blessing" on it and started the negotiations:))

Michael yes the gut process is the best way:) Yes it depends who the stronger personality is:)

Jul 20, 2011 11:24 AM #28
Rainmaker
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Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Jenifer you are so right once we meet them we get to know relatively fast who is the decision maker:) I love your car strategy, must implement it as you wrote it:))

Christine I was not aware either, especially in 2011:)

Paul thank you for sharing us the Mortgage perspective

Jul 20, 2011 12:41 PM #29
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Great post! I think though... that it's still an emotional decision for guys, even after we've done all the research. We just do the setup in a different order. I remember when I was looking for a car back in 2008. I must have researched 10 brands and 26 models. I was going to get a mid-size with great gas mileage yet with a little sporty frill... After I almost drove myself nuts for a month doing the research (too many choices?) I talked to my friend Dave, who said of my 15 minute diatribe mumblings about car research and making those decisions... "You like your Ford Explorer, right? Yes... "Well buy one of those." Duh... Found an Explorer in Kent, called, went down to see it and 30 minutes later I drove it off the lot.

My home buying experience is actually comparable... It just happened...

Cool car by the way... your wife has excellent taste! :O)

Jul 20, 2011 03:18 PM #30
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1~Judi Barrett
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

Glad to see the gold star on this and there is some interesting discussion.  I wonder if age plays into the gender role at all.

Jul 20, 2011 04:03 PM #31
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Endre - I was showing one beautiful condo unit 2 days in a row to two different couples. Both times women walk to the kitchen first, and their husbands went tothe living room. And then we were waiting for women to get out of this kitchen, and they kept researching the kitchen.

We are different

Jul 20, 2011 04:11 PM #32
Rainmaker
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Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Rene I loved your comment, to be fair she is looking at other models and brands, I picked that out of the Internet:))

Judi, thanks to you there is a gold star:))) they awarded it late last night around almost midnighte when VB e-mailed me to let me know:))) I agree with you age might play a role as well....

Jon now that is interesting....in my relationship I have done the cooking for the past 15 years and when she cooks we are either getting pizza delivered or we are going out to eat:))))

 

Jul 20, 2011 07:28 PM #33
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Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Endre, it's been about two years since I bought my last new car.  The process was ridiculous in my mind with all the running back and forth by the sales person even after I had already picked out the car I wanted to buy.  It occurred to me at that time, that it might be easier to buy a house than a new car. :-)

Jul 22, 2011 02:21 AM #34
Rainmaker
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Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Silvia, great point, Diane hates to go car shopping with me because I do not like to leave extra $ on the table, so I tell her in advance we have to go thru the Theatrics of the Car Dealership:)))

Jul 22, 2011 01:57 PM #35
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Toni Weidman
Sailwinds Realty - Trinity, FL
20+ Years Selling Homes in New Port Richey, FL

I hate the car buying process so tend to do a lot of shopping (research) on line first. Then I go out to the car dealer, fall in love with something completely different and buy that. :)

Houses are bought on much more emotional plane than cars (my opinion). And, the woman usually wins even if it's not logical or mathematical. Congrats on the feature!

Jul 23, 2011 01:30 AM #36
Rainmaker
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Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Toni, thank you for adding your perspective to both topics. Most buyers of homes think they will be all business, than reality sets in and they fall in love with a particular home:)

Jul 23, 2011 04:12 PM #37
Rainmaker
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Nick T Pappas
Assoc. Broker/Broker ABR, CRS, SFR, e-Pro, @Homes Realty Group, @HomesBirmingham & Providence Property Mgmnt, LLC Hun... - Huntsville, AL
Madison & Huntsville Alabama Real Estate Resource

Endre, very good post and congrats on the FEATURE.  When it comes to auto's I'm inclined to go with the numbers and for the reasons you gave.  However, the purchase of a home is different in my opinion for many of the reasons left in other comments.  I've had both men and women who were tough negotiators especially here in Huntsville where there are so many engineers...they definitely put things under a microscope.

Jul 24, 2011 12:59 PM #38
Rainer
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Tim Peterson
Wisconsin Realtor Safety and Concealed Carry Classes - Madison, WI
Realtor Safety Training Classes

Hi Endre

For me when I was in the car business it was age. If someone told me it would be their last car I sold it to them at dealer cost.

Jul 24, 2011 01:28 PM #39
Rainmaker
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Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Tim, that is fantastic too bad, more people do not think like you. That is just a great attitude to have.

Jul 24, 2011 01:31 PM #40
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Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Endre I am smart enough to have my husband do the shopping and he goes about the research the way you do.  my criteria is usually safety, must handle well in winter weather, and a trunk for signs and stuff :)

Jul 31, 2011 02:36 PM #41
Rainmaker
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Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Jennifer sounds like you have the best of both worlds:)

Jul 31, 2011 06:27 PM #42
Rainmaker
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John Mosier
Realty ONE Group Mountain Desert - Prescott, AZ
Prescott's Patriot Agent 928 533-8142

Endre -- There is DEFINITELY a gender bias when buying a car. I bought a car in December 2012 and was really screwed by the dealer. I am very "Dealer wary."

My wife wants to buy a car now. She has been shopping for a couple of months. She is focused on the size of the payment. She has not yet eliminated any make or model and does not have a basis in reasoning on anything.

Jun 10, 2013 06:38 AM #43
Rainmaker
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Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

John, funny you should say that Diane is now at the point of looking for another car for herself....she is focused on a Honda Civic because it treated her well for the past 15+ years... we went throu a phase when she was focused on a few cars just because....but decided not to get

Jun 10, 2013 10:39 AM #44
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