Franchises

Good morning Jose,

This big franchises are losing ground due to the technology now available to agents.  

Apply what you learned under a franchise but go independent and have control of where you spend, where you don't.

I gotta be honest with you Jose.  A franchise is not the way to go these days for obvious reasons.  However, your logo and name, I think, are great.  I like what you did with them.

I've worked under a big franchise and also for locally owned offices. There is an advantage both ways...at least in our small, extremely rural area. One franchise is king, and gets a lot of business because of name recognition. But there are people that like to deal with the small independent offices as well, and seem to seek them out. We have a lot of tourists that go through this area and then want to see what they can buy. This is where the franchise usually gets the business. The company I work for has been around for years...we are established and a lot of locals seek us out. The company's reputation stands on it's own.

"My clients & agents do business with me, because of me, not my brand"... EXCELLENT POINT, Jose!!! Real estate is a locally driven market...  I'm sure that the "argument" to franchise or not could go on forever but it seems that a company that is committed to professional standards of practice & utilizes technology for vast marketing has the ingredients to succeed. Best wishes to you for much success. And for what it's worth, I like the logo!!

Jose - I use to work for a big franchised brokerage and as it started closing down some of it's offices I decided to move to an independent small brokerage and couldn't be happier.