Selling Homes - You only Have 90 Seconds to Make a Great First Impression

Home Stager with Delicious Decors, Stage, Design, Remodel 805.448.9226


This is an excellent post by Kristine! It only makes sense to get your listing market ready; staged with professional photos! 

If only all home owners could read this, education is the key!



Original content by Kristine Ginsberg

Selling Homes - You only Have 90 Seconds to Make a Great First Impression


* According to NAR (National Association of Realtors), 90% of potential home buyers start their search on the Internet before ever stepping out with their Realtor. MLS photos are what draw buyers to your house so make sure they represent the best of your home inside and out.

* On average, buyers make a decision about your home within the first 90 seconds - that first impression is critical to selling your home or sitting on the market becoming stale.

* A professionally staged home shows at its optimum best, creating more foot traffic at open houses and showings which is why 85% of Realtors recommend staging to their clients.

* According to National Association of Realtors (NAR), the average staging investment is between 1 and 3% of the home's asking price, which generates an 8-10% return. That small investment could be the defining difference between receiving offers, or your first price reduction, costing the seller tens of thousands of dollars.

* Vacant homes appear cold and sterile. Professional staging allows the buyer to assess the proportions of the rooms by creating warm and inviting spaces so they can see how they could arrange their furniture taking the guess work out.

* Professional home stagers combine decorating, marketing, & psychology to create emotional connections, enabling potential buyers to visualize themselves living in your home.

 * Buyers view a clean and organized home as well maintained making it more desirable. Homes in good condition are more likely to get close to their asking price. This is priority one in home staging.

* Ideally, you want to stage your home before you put it on the market, instantly creating the most interest on MLS, which brings in more foot traffic and a successful open house. However, if your home has sat on the market with no respectable offers, it's time to stage and bring back buyers who previously past your home by, as well as create interest and excitement for new potential buyers.

* Don't neglect curb appeal and outdoor living space; it's key for today's market. Hire a landscaper, add fresh mulch and a few potted plants – your home will be much more welcoming and make buyers want to see more.  

Home Staging Morris County - Kristine Ginsberg

Elite Staging and Redesign (201)602-2562

When you're looking to sell quickly and for top dollar, Elite Staging and Redesign of Morris County knows how to get the job done right. We will use proven techniques to create warm, inviting, updated spaces that will appeal to the masses. In today's competitive market, every home can use an edge and that's what Elite Staging is all about.

Home Staging Website: Elite Staging and Redesign

Morris County Staging Before/After pictures: Portfolio




Comments (4)

Bryan Robertson
Los Altos, CA

I have this conversation with every listing prospect.  Their home has to make a huge impression right away. In fact, I see it as more important to make a good first impression than to have the whole house look good.  I'd rather have it show great at the entry and have a messy basement than the other way around.

Jul 19, 2011 05:34 AM
Wendy Tomm
Beyond the Walls - East St Paul, MB
CCSP, RESA-PRO, BBB - Wpg Realtors

Thanks Penny for this blog something that will be passed along to others.

Aug 15, 2011 06:09 AM
Penny Bergstrom
Delicious Decors, Stage, Design, Remodel 805.448.9226 - Santa Barbara, CA
Home Staging, Interior, Design & Remodel, Santa Barbara to LA

Wendy, you're welcome. I thought it was excellent, so I re-blogged. Can't take credit for writing it! ;-) 



Aug 24, 2011 07:32 AM
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Mar 31, 2012 01:52 AM