Opening a new office can be exhausting!

Real Estate Agent with Desert Properties Realty

Thinking of opening a new real estate office? It may sound exciting, but I'm here to tell you that it's no easy feat.  

After almost 19 years with Re/Max I decided to go on my own with my husband and open our own company, Desert Properties Realty.  Coming from a 100% office like Re/Max I was used to paying for everything, having minimal support and learned how to build my business on my own over the years so I really didn't think that it would be very difficult to just "open shop" under a new name for my husband and I.

The move to a new physical offsite location (other than your home office) was easy, new furniture was installed, fax lines, cable set up, computers, etc..But what I was really not well prepared for would be the time spent staying on top of the education, new trends,  new laws, forms that a broker should have reviewed by an attorney, etc., so that I can stay in the forefront of my field.  This is in addition to the time spent with clients showing property, returning calls and emails, lead generation etc.  Time management is the biggest crucial obstacle that I face every day when I go to work so time blocking my schedule is a must, otherwise 20 hour days could be a norm.

On the business side this has been a good move.  We don't have any other agents, it's just the two of us and production is up, due to good systems and better communication with clients.  I love having our own company and building it to it's greatest potential.  There's an old saying "you reap what you sow" and nowhere does this apply in business more than real estate.   I would encourage anyone out there who is thinking of opening their own office to carefully weigh all the pros and cons to determine if it would be a good fit.  It was the right choice for us!





Posted by



Desert Properties Realty

1490 S Price Road #204

Chandler, AZ  85286

"Serving Metro Phoenix and surrounding communities since 1991"


My Website

Comments (7)

Terri Poehler
Realtor - Coral Springs, FL
Coral Springs Real Estate Agent

Carol, I know you're exhausted but it still sounds so exciting. Good Luck to you.

Jul 19, 2011 10:33 AM
Hella Mitschke Rothwell
(831) 626-4000 - Honolulu, HI
Hawaii & California Real Estate Broker

Carol: Congratulations for taking this big step. I opened mine 1-1/2 years ago right after I got my broker's license. It took me a little while to determine what type of real estate I wanted to do. Now I have my feet firmly on the ground with several really excellent clients who need my individuallized type of help.

Jul 19, 2011 10:36 AM
Carol Letcher
Desert Properties Realty - Chandler, AZ

Thank you Terri and Hella!  Yes, it is exhausting, but for me, the rewards have been great and worth it.  It's only been 4 months and we are constantly evolving!

Jul 19, 2011 10:40 AM
Kristi DeFazio
RE/MAX Advantage - Colorado Springs, CO
Colorado Springs Rea lEstate 719-459-5468

Congrats to you on your big step. I hope it continues to be a good thing for you!

Jul 19, 2011 10:40 AM
Carol Letcher
Desert Properties Realty - Chandler, AZ

Hi Kristi! I noticed that you with Re/Max..I loved Re/Max and the name recognition that it offered...I had been with them since 1992, made alot of great friends,  but it was time to move on! Thanks for your encouragement!

Jul 19, 2011 11:25 AM
Kaera Mims
Liz Moore & Associates - Fort Monroe, VA
Associate Broker, e-PRO, REALTOR; Hampton, Newport News, York Co.

I watched my broker go through that 2 years ago. Good or bad, it is not for the faint of heart. Much success to you!

Jul 19, 2011 04:54 PM
Liz Murray
Renaissance Home Staging & Redesign - Chandler, AZ
Professional Home Stager

Carol,..congratulations on moving forward.   I started my home staging business a few months ago, and if I can be of service please call.   I have over $7000 in accessories that I use as my supplies.  Perhaps I can update or help improve the look and feel of a property before you list it.

I do give special pricing to realtors who refer me to their clients, and my goal is to help the "average" seller.  There are so many people that want "trophy" clients, but I feel the needs are greatest for average seller. 

I look forward to hearing and seeing more of you on AR

Jul 23, 2011 04:37 PM