I've been checking out Google+ for two days now and I'm really starting to see that it could have a ton of potential. It's not really so much different than liking things on Facebook. It does however create a list of things that have been +1ed instead of just posting to the wall so there may be an opportunity to appear as more of an authority on certain topics.
Where I really think it's going to be a force is with the ability to form circles instead of posting for everyone. Facebook lists are confusing and with only about 5% of people using them they clearly aren't that popular. With circles you can dial in your target audience without sharing information with your competition. You can easily create as many circles as you want. I've started to mess around with that a bit but the numbers of people on Google+ are not yet to the level of Facebook.
SEO should improve as a by-product of +1's. I'm sure that Google will provide a bump in ranking with more +1's. It also will feature small icons from friends that have +1ed your content. I am wondering what sort of link love with develop from this but it's sort of like a DIGG nestled within a Facebook platform which I think is cool.
I suppose the next few weeks will really tell a bit of a tale for Google+ but if you haven't gotten on board to check it out, you should. I have some invites so ask if you want one just give me some time to get it to you I'll be on the road all day today and in meetings tomorrow.
If you want to add a +1 button to your wordpress blog visit the following link: Google+1 Plugin
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