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A Critical Assessment OF Real Estate Commissions

By
Real Estate Broker/Owner with Envelope Real Estate Brokerage Inc

Competitive pressures ordinarily force providers' prices to reflect their cost structures.
 

Standard, traditional real estate broker commissions, however, are strangely unrelated to either the quality of the service rendered or the value provided. This article analyzes five separate elements of the traditional residential real estate broker rate structure and reveals why the traditional percentage-of-sale-price fee formula does not serve the interests of home buyers and sellers.

The article concludes by suggesting four short questions that home buyers and sellers should be encouraged to ask about broker fees and services.

These should help brokers offering the flat or hourly fees and performance based bonuses, which best serve consumers, to overcome the anti competitive obstacles that traditional brokers have maintained to protect themselves.

This article and paper was written by Mark Nadel an attorney/policy advisor with the federal
government in Washington,D.C. He has published articles on public policy issues in law
journals at Harvard, Yale, and Stanford, and in the Wall Street Journal.

In Ontario, as a real estate broker of record we are prohibited by law of adopting some of the recommendations made by Mr, Nadel.

That being said, as a forward thinking real estate brokerage and an understanding of change and how change can benefit the consumer, we have adapted and have various commission structures and fees that offer a buyer or seller of real estate the flexibility to match fees with their comfort level.

Click here to read this great article and the four short questions.After reading about some new ideas (or old ideas that peer pressure has prevented from being adopted) and you would like a fresh approach, go here.

 

Posted by

Ty Lacroix Broker of Record & Owner

          

'NOT ALL REALTORS* ARE THE SAME', One call or email to me and you will know why!

Your London and S/W Ontario source for results!

519-435-1600   www.enveloperealestate.com

Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

"In addition, the formula induces buyers' brokers' agents to encourage their clients to make higher bids rather than trying to negotiate a lower purchase price."

Well, I didn't go past the bottom of the first page of the article and read the above.  Anyone who has such a limited sense of value shouldn't be writing about real estate brokerage.

 

Jul 20, 2011 12:03 PM
Brian Madigan
RE/MAX West Realty Inc., Brokerage (Toronto) - Toronto, ON
LL.B., Broker

Ty,

I think the approach is a little too much on "economic theory". However, if you read Lenn's point it is quite true that the comment is rather naive.

Regardless of the situation, I am always negotiating for a lower price for my clients. I appreciate that I might be paid more, if they offered more, but it is a matter of ethical practice, which is a point overlooked in the article.

But, it does raise some other good issues.

Brian

Jul 21, 2011 03:34 AM
Ty Lacroix
Envelope Real Estate Brokerage Inc - London, ON

Lenn and Brian, I did not say I agree with Nr Nadel and here is the point. He advises policy makers in government as do others and unless we as an industry do a better job of educating the public and facing the reality of these economic times, we are going to see huge changes in how real estate is done.

Too many hide their heads in the sand or think the sky is falling.

Be brutally honest with facts and looki at existing conditions, adapt or perish.

Ty

Jul 21, 2011 03:45 AM
Malcolm Johnston
Century 21 Lanthorn Real Estate LTD., Trenton, Ontario - Trenton, ON
Trenton Real Estate

Ty, I am going to come back to this and read it more thoroughly, but the author completely misunderstands certain aspects of the real estate industry, and bases his theories on some flawed misconceptions.

His arguments are from the standpoint that an agent's best interests are served by making maximum comission on each and every deal. This argument would only be true if an agents only ever worked on a single deal in their entire career. As a buyer's agent it would make a lot more economic sense to me if I got my clients the best deal possible and gained a reputation for that. My economic interests would best be served by having many clients who sought me out because of my reputation as an honest agent who got them the best possible price.

We do have to do a better job of educating people about how we work.

 

Jul 21, 2011 07:49 AM
Ty Lacroix
Envelope Real Estate Brokerage Inc - London, ON

Malcolm, yes, his theory is flawed and I agree with you and again, most of us say he is wrong yet he advises policy makers and we sit back and do nothing.

No wonder the consumer is perplexed.

Ty

Jul 21, 2011 11:20 AM
Ty Lacroix
Envelope Real Estate Brokerage Inc - London, ON

Hi John, you have offered some great questions and I should say, I agree with them. As you have seen, understanding the concept of why I posted this blog and the defensiveness of our industry by not knowing who is making the rules.

Ty

Jul 27, 2011 02:37 AM
Lynn911.com ~ Dallas Real Estate Agent Top Team
Dallas Houses for Rent Dallas Apartment Rentals Lynn911.com - Dallas, TX

Ty, what amazes me most of the public HAVE NO IDEA the expense required to be a Realtor think we must work for freeeee.... I estimate costs are approx. $25K per year which includes my car .

Enjoy your Friday AND weekend dallas homes for rent by owner dallas houses for rent by owner lynn911.com

Jul 29, 2011 02:48 AM
Ty Lacroix
Envelope Real Estate Brokerage Inc - London, ON

Hi Lynn, not only the 25 k a year, the hours too!

Ty

Jul 29, 2011 04:02 AM
Christine O'Shea
Christine E O'Shea Broker - Naples, FL

The time that I have to put into continuing post broker education of 60 hours prior to 2 years along with the expense and the time away from my business for those 60 hours, our board fees, our MLS fees, Office fees, not to mention our cars and the cost of gas, our ethics, our expertise.  The sad thing is that a lot of Realtors do not place themselves at a high standard.  I too am going to have to come back and digest this more!

Aug 16, 2011 01:57 PM