Success Secrets of Top Real Estate Agents

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real estate success secrets

Successful Realtors® are no different than successful loan officers or sales people in general.  They all share common traits.  They are hardworking, diligent and consistent in their sales efforts and marketing strategy.  They also incorporate a few basic rules of thumb.

Want a few of their insider secrets?  It isn’t rocket science, just a few simple tactics to incorporate into your daily conversations.

  1. Be honest and always, always, always tell the truth!  If you are upfront and transparent in your business dealings you will never need to worry about covering your backside.
  2. Prospects want to know that they are important to you.  They need to “feel” valuable and recognize that you respect their opinion.  If you can give people what they want, they will provide you with what you need.
  3. People are fickle, judgmental creatures.  That means you only have one chance to make a great first impression. Showing up unkempt and scattered to your first client appointment is not the message you want to send.
  4. People have one favorite topic – themselves.  They love to talk about their lives, dreams, goals and plans, so let them!  There’s no better way to get to know a potential client than to give them your undivided attention.
  5. Prospects don’t want to know every teeny detail about what you do, so don’t bore them with facts.  What they do want to know is what’s in it for them.  Be clear, concise and quick to get to the point when relaying why you trump your competition.
  6. You attract bees with honey, not vinegar.  Working on your demeanor and communication skills will go a long way to improving your results.  People will remember that you were a pleasure to speak with if you provide a ray of sunshine in their otherwise dreary day.
  7. People are attracted to cheerful people that are always smiling.  This one has everything to do with #6! 
  8. People get excited when those around them are excited. If you act like a tired, burnt out agent, you will attract tired, burnt out clients. Enthusiasm is not over-rated hype; it is undeniably one of the most important tools in any Realtors® presentation, and the best part is that it’s free!
  9. People don’t care about your problems or the fact that you rolled out on the wrong side of the bed.  They care about themselves and what value you bring to their life.  If you’re still confused, re-read #5.
  10. Prospects are equipped with a built in “BS” meter and if they sense something isn't quite right, you're going to have one problem after another.  Trust is built over time and through actions as well as words.  Proving that you are trustworthy and reliable from the onset is the key to a long term, mutually beneficial relationship.

What other success skills have you learned over your career that you could pass along to others?


Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Diane Beaumont 07/21/2011 10:27 AM
  2. Barbara Martino-Sliva, Top Producer 07/21/2011 10:38 AM
  3. Louise Thaxton NMLS 69996 07/22/2011 12:38 AM
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Kevin Betts
ReMax Advantage - Colorado Springs, CO
Colorado Springs Real Estate Monument,Northgate,Briargate

Great article Rebekah - I am definitely passing this on!!!

Jul 21, 2011 10:29 AM #1
Barbara Martino-Sliva, Top Producer
Dale Sorensen Real Estate Inc. - Vero Beach, FL
Vero Beach Real Estate Vero Beach Homes for Sale

Another great post Rebekah!  Will have to share this...

Jul 21, 2011 10:36 AM #2
Mimi Foster
Voted Colorado Springs Best Realtor

You are so good at giving good advice in an understandable manner.  Thanks for this great post, Ms. Rebekah. 

Jul 21, 2011 10:49 AM #3
Cathy Criado
Criado Realty - San Antonio, TX
Making Real Estate Profitable

Very nice signature and blog. You are right about everyone's favorite topic is themselves! It's in that all so famous book, "How to Win Friends & Influence People. Have a good one!

Jul 21, 2011 11:28 AM #4
Louise Thaxton NMLS 69996
Fairway Independent Mortgage Corp Louisiana NMLS#2289 Equal Housing Lender - Leesville, LA
Military Mtg Specialist - 866-960-9115 VA FHA USDA

Great blog, Rebekah!  and yes, I will also re-blog - you are the best!

Jul 22, 2011 12:37 AM #5
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

I came form a reblog. . I missed this initially.

What a great list, right to the point and sounds like a perfect path to follow

Jul 22, 2011 12:49 AM #6
Sylvia Dowty, Realtor® Silverthorne CO Summit County,Breckenridge,Frisco,Dillon
Omni Real Estate Company - Silverthorne, CO

Great list of simple but effective ways to succeed on a daily basis.  I'm going to forward this on to friends Rebekah - they will love it!

Jul 22, 2011 01:24 AM #7
Diane Beaumont
Benchmark Mortgage - Woodland Park, CO
USDA,FHA,Jumbo,VA Woodland Park, CO Mortgage

I reblogged yesterday Rebekah but forgot to comment...oops!  This really resonated with me.  I thought it was a terrific post and too good not to pass along!

Jul 22, 2011 01:26 AM #8
Rebekah Radice
Imagine WOW! Digital Marketing Agency - Burbank, CA
Social Media Marketing, Coaching & Training

Thank you Barbara - I really appreciate the reblog!!

Its what  Ilove to do Mimi! :)

One of the greatest books of all time Cathy and one I refer back to often!

Thank you so much Louise!  You are the best!!!

I'm glad you found it Fernando!  Thank you!

Jul 22, 2011 01:29 AM #9
Robert Butler
Aspect Inspection - Montreal West Island, QC
Montreal Home Inspector | Aspect Inspection

Great article and a great list. We don't miss that # 5 is the key element. The could apply to anybody in any business. Thanks.

Jul 22, 2011 04:44 AM #10
Rebekah Radice
Imagine WOW! Digital Marketing Agency - Burbank, CA
Social Media Marketing, Coaching & Training

So glad to hear you enjoyed it Sylvia!  Thanks for passing it along!

Thank you so much for the reblog Diane!  Seems you're getting the hang of it. ;)

#5 is super important these days Robert.  You just never know what's going on behind the scenes with someone and a smile can go a long way.

Jul 22, 2011 06:12 AM #11
If I cmomuncaited I could thank you enough for this, I'd be lying.
Sep 29, 2011 10:36 PM #12
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