In our social media society, it seems we’re constantly being faced with updated features, new tricks and even new social media sites. And, while it’s good to stay on the cutting edge of social media marketing, it doesn’t negate having a solid and consistent real estate blog. In short: Facebook should never replace your blog.
Now, you may be wondering, “What’s the big deal? I’m not a writer and posting on Facebook only a takes a few minutes.” As a blogger, I love what I do, but understand that not everyone feels the same way about sitting down and writing a post! So, I thought I’d give you a few good reasons why blogging is still a great necessity for your real estate business.
1. Blog Customization and Branding: Let’s face it, you can only do so much with the look of your Facebook page. It’s not a bad thing; Facebook has its reasons for wanting to keep everything pretty basic. However, your blog is your chance to create a look and feel that ties in with your website and branding. It gives visitors a strong sense of your style, your committment to professional branding and serves as an extension of the information they’ll find on your website. Believe it or not, this type of consistency builds trust in who you are and the services you offer.
2. In Depth Analytical Reports: Want to know where your visitors are coming from, how many times a day your blog is viewed, and what posts are most popular? Most blogs have these analytical reports built in and grant you easy access to the stats you want to know! Find out what key words are being searched, how long visitors spend on your blog and more with your blog statistical reports or by adding in a 3rd party analytical tool. You’ll find these detailed reports to be helpful as you hone in on the needs of your target audience.
3. Search Engine Optimization: Yep, good ol’ SEO is one of the main reasons to hang on to your blog. There’s no replacement for providing rich content with key words that act as a feast for search engines. Sites like Google and Bing survive on pertinent information and the more quality content you provide, the more they like you and boost you to the top. We all know that no one will continue to page 10 in a search when the information they need is on page one. We’re happy to say that many of our clients sit on page one because of their blog... simple proof that it works!
So, you may be thinking that this is a “blogs are better than Facebook” post... it’s not. In fact, your blog and your Facebook page (and all of your other social media sites) should be interacting and supporting each other! It’s not a matter of having to choose between them; they are built to work together for the good of your business. And that’s an encouraging thought.
Here are a few examples:
Your blog should feature your Facebook and other social sites.
Your blog posts should contain a signature with all of your links.
Your Facebook should feature your blog.
Your Website should highlight all Social Media sites and your blog.
The list can go on and on! As you can see, the idea is to have all of your sites “talking” to each other and to create easy access for visitors to explore everything you have to offer. If you still aren’t convinced about keeping your blog; let us know! We’d love to answer any further questions you have or can even handle your real estate blogging for you along with your social media!
Let us know how we can help!
Blogging & Copywriting Specialist