Luxury Agent Training & CRS Credit...Priceless!

Real Estate Agent with 214-566-1210

Want to know how to work in the Upper Tier Luxury Market? If so, great news! The Institute for Luxury Home Marketing is offering a wonderful opportunity to attend their Rich Buyer, Rich Seller Course- Part 1 & Part 2 AND receive CRS elective credit. How sweet life is!     

Quick question...What were you thoughts on these classes and any other Institute training you may have attended? Has anyone taken these CRS electives?

I have completed the Institute's 2 Day class and also the extra 3rd Day Marketing Class. The information was fantastic! I was a newer agent when I attended the class three years ago and it helped me understand the "wants, needs and mind set" of the luxury buyer and seller.

I also have continued my membership in the organization (CHLMS) and feel it has been extremely beneficial and helped me secure luxury listings. Also, I received a wonderful referral from an agent from Houston that I attended the class with. The buyer was looking $1 million and up.

If you are interested in the Luxury Market, I urge you to find out more about the Institute and to take these courses. Here are the class details from the CRS web site...    

Rich Buyer, Rich Seller - Part 1 : Positioning and Branding Yourself as a Luxury Home Expert - October 29, 2007 in Dallas, Texas

Description: This fast-paced course takes the mystery out of the luxury home market. Content is designed to help sales professionals who currently work in the luxury home market move to the next level.  It will also help those who want to target the upper-tier jump-start their businesses.    

Course Content:

  • Who are the buyers and sellers of luxury homes? 
  • How do you find them and convince them to work with you?
  • How do wealthy home buyers evaluate and select their agents? 
  • What are affluent sellers' marketing plan expectations?
  • How can you differentiate yourself as a luxury home expert?
  • What must you know about the lifestyle of the rich and famous (or, why you don't market to Paris Hilton in the same way you market to Warren Buffet!)?
  • Why are millionaires not your best prospects?  Who is?
  • What "Buying Guidelines" do affluent buyers follow?                                                                                 

Rich Buyer, Rich Seller - Part 2: A Luxury Marketing Idea Blitz - October 30, 2007 in Dallas, Texas

Description: This course is a blitz of marketing ideas to help you maximize success in the luxury home market.  Whether you market high priced primary residences, sell resort and second home properties, or just want new strategies for assisting high-end buyers, you'll come away with fresh, effective ideas.  

Course Content:

  • Ideas to help you package, position, and promote yourself as a luxury home marketing expert
  • Cutting-edge marketing for luxury listings
  • How do you qualify luxury home buyers?
  • Internet marketing ideas and resources
  • Specific marketing scripts, letters, and other tools
  • Design and amenity trends in the luxury home market 

Information on courses courtesy of the CRS website and The Institute for Luxury Home Marketing: 

The Institute for Luxury Home Marketing web site

All the Best,
Maribeth Peters
Vice President & Realtor

Ellen Terry Realtors 
Dallas, Texas
direct: 214-520-4446

Awarded RISMedia's Real Estate Magazine's Realtors on the Rise National Award 2007 - recognizing the 50 new top producing agents in the nation!

Comments (11)

Al Maxwell
Keller Williams - Marietta, GA
Real Estate Agent
It sounds like a great course. I see that the Atlanta class is $600.00. Seems a little high for a one day class.
Oct 17, 2007 11:50 PM
Diane Bell, Hilton Head Real Estate, Bluffton
Charter 1 Real Estate, Hilton Head, Bluffton, SC - Hilton Head Island, SC
Wish I could attend this but it's not in the cards this year.  I think it's an excellent opportunity to further your professional growth.
Oct 18, 2007 12:02 AM
Maribeth Messineo Peters
214-566-1210 - Dallas, TX
Dallas native-Preston Hollow Greenway Parks expert

Hi Al: The fee you mentioned is for the complete 2 Day Class and it provides credit for the Certified Luxury Home Marketing Specialist (CLHMS) Designation. After sending in appropriate documentation, you receive the CLHMS Designation which is a tremendous point of differentiation for you versus other Realtors.

This training is especially vital if you want to target the Upper Tier Buyer and Seller. Thanks for your post

Oct 18, 2007 12:11 AM
Maribeth Messineo Peters
214-566-1210 - Dallas, TX
Dallas native-Preston Hollow Greenway Parks expert

Diane: I hope you will be able to attend the CHLMS training next year. I completed the class my first year in real estate and it has made a tremendous difference in my career.

Oct 18, 2007 12:14 AM
Kim Carpenter
Coldwell Banker - Alton, NH
Lake Winnipesaukee REALTOR -Lake Winnipesaukee Real Estate, NH
Maribeth- awesome, I didnt even realize that the CLHM course counts toward CRS credit- thanks for the info!
Oct 31, 2007 10:10 PM
Geordie Romer
Windermere Real Estate / NCW - Leavenworth, WA
Serving Leavenworth, Lake Wenatchee, and Plain
I am headed to the class in January in Denver. I can't wait. I have been building a niche in the luxury market and am looking forward to getting some new tools in my toolbox.
Dec 12, 2007 01:26 PM
Leo Vinteler
Stout Associates Realtors - Wyomissing, PA
Exqusite Service

Any classes in NE I know you had one in NY in Jan, buy anymore around PA perhaps ..

or NJ,MD,, you understand the area driving distance ....


Let me know..

Feb 26, 2008 02:48 PM
Misty Thomas
Houston Realty - Crosby, TX
Realtor Crosby, TX
I am going to check this out right now! Thanks!
Apr 30, 2008 12:46 AM
Jason & Deanna
Breckenridge, CO
Maribeth, Deanna and I are looking at taking this class in the next year. Great info!
Apr 30, 2008 03:41 AM
Heather the Realtor Orlando, Lake Mary
LemonTree Realty - Orlando, FL
First Time Home Buyers, Bank Owned Homes

Im going to have to see which classes are around me. As a Re/max agent I was allowed to take my institute classes via satalite which was great, but I would like the opportunity to mingle with other members.

Oct 02, 2008 01:31 AM
Eileen Begley
Coldwell Banker, DelMonte - Carmel, CA
Monterey Real Estate

Thank you. I have been wanting to go to this type of training. I have book marked both sites. Looks like the second one will be having training in California - my state.

Oct 20, 2008 01:06 PM