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Are you building your network on Twitter?

By
Services for Real Estate Pros with RE/MAX Town & Country

Are you building your network on Twitter?

Over the last couple of months I have been using Twitter a lot. I have learned a few things that may be helpful to anyone trying to use Twitter to build their network of real estate leads.

Automation has helped me to send out my message consistently every day. I can tweak how often my tweets get posted and change up the messages and timing of the tweets as often as I want. The fact is that automation has helped me to increase my following and to focus on finding the right people to connect with that I could not do even if I sat in front of my computer all day long.

Keep it personal too. In addition to automation, I try to personally connect with my followers through both my automated messages and by taking the time to read the posts of my followers and respond personally from time to time. There is no substitute for being personally involved with people.

Geography (location, location, location). Although I am connected with people all over the world on Twitter, I make an effort to find people to connect with in markets I am actually working. I try to be very specific, starting with Northern Virginia or North Metro Atlanta which are my two markets. I then narrow it down to Fairfax County, Prince William County, Cobb County, Cherokee County, Manassas, Fairfax, Alexandria, Kennesaw, Woodstock, Canton.

I connect with individuals and groups on Twitter. This includes local businesses, nonprofits, and government organizations.

Retweeting tweets from others is a good practice. Sharing is caring.

I am using more than one twitter account now and I plan to add at least one more. I started with my own personal twitter which I use mostly for business anyway. Then I added a twitter for my North Metro Atlanta real estate investment business. I plan to start another twitter soon for my Northern Virginia real estate investment network.

For my automation, I have tested and am using two different automation programs: HootSuite and TweetAdder.

I started with HootSuite which was a good start for me. I continue to use it, but especially use it to post a daily motivational quote on my Facebook wall.

TweetAdder has become the main automation program I use for Twitter.

To get started you can use HootSuite for free and upgrade to Pro if and when you want or just keep using the free service. TweetAdder has a time limit on using their software for free which gives you time to decide if you like it or not before you buy. If you are new to automation on Twitter, you may want to start with HootSuite because you can use the free version for a while before you decided if automation is for you. Then when you try out TweetAdder, you will be accustomed to the concept of using automation. Doing so will help make your time limited trial period more effective to evaluate the software.

Both HootSuite and TweetAdder have an affiliate program you can sign up for that will help defer the cost of using the Pro package. Here are my banner links for each program which you can click on to get started trying either one.

HootSuite - Social Media Dashboard 

By the way, my Twitter accounts are:

Personal / General Business: http://www.twitter.com/businessjohn

North Metro Atlanta / Alpha Dog Investments: http://www.twitter.com/alphadoginvest

Shannon Jones
The Shannon Jones Team - Long Beach, CA
Long Beach CA Real Estate

John, thanks for the tips. I've had my Twitter account for some time now but am only just starting to utilize it more. What are the primary benefits of the TweetAdder software?

Jul 22, 2011 05:21 AM
John Marion
RE/MAX Town & Country - Canton, GA

Hi Shannon. I have found TweetAdder much easier to set up with my tweets in advance. HootSuite Pro lets you upload 50 tweets at a time for specific dates and times to send the tweets, but TweetAdder allows what seems to be unlimited numbers of tweets to be uploaded at one time. TweetAdder doesn't allow you to set a specific time and date for each tweet but allows you to set the frequency that a new tweet is sent (for example every minute, every 10 minutes, once an hour, etc.).

The other thing that TweetAdder allows is that your Tweets can reoccur continuously.

Other benefits of TweetAdder include automated retweets of other people's tweets using the keywords you want, automated following of people who match the keywords you set, automated thank you messages to those who follow you and other good features.

Jul 22, 2011 05:28 AM