I attended an Agent Education Conference this week in Boston and one of the speakers was Robert Allan Paul from Cuneo Advertising. He did a session on Building Your Personal Brand. Many of the principles were things I have learned before and haven't fully put into action.....yet. In this slower market I feel personal differentiation is important in addition to taking full advantage of the branding/marketing our companies do.
Aside from the differentiation because of market area (beach front, lake front, city specialist, etc) or clients served (1st time home buyers, relocation specialist, seniors, etc), has anyone tried a different approach? Focusing more on your personal style, likes and dislikes? I know that people prefer to do business with people they like or people who are similar to them. How much of you do you put in your personal branding, so you are not lost in the crowd?
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