Changes . . . New Company, New Marketing

Real Estate Agent with Century 21 Schwartz Realty

Century 21 Schwartz Realty

After careful consideration my partner, Beverly Dillon and I, decided to leave our former brokerage for Schwartz Property Sales, Inc.  I've always had a great relationship with the manager of the company so it was an easy decision. 

We've spent the last 6 months trying to brand ourselves. We each have profiles on just about every site out there a Realtor can join.

And then, 6 months to the day that we joined Schwartz, the company bought out the local Century 21 franchise!  I think it is a great thing, but dang, did I plaster that other logo all over the web or what?  Lots of stuff to go change now!

Our new company is Century 21 Schwartz Realty. We've got 6 offices from Key Largo to Key West, so we have the entire Florida Keys covered!  It's an exciting time for us all. 

I began my career with Century 21 back in 1993 and I always loved the system. It's good to be back!


Posted by

Tracy Larson, Realtor

Century 21 Schwartz Realty


Your Real Estate Professional in the Florida Keys



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Adrian Willanger
206 909-7536 - Seattle, WA
Profit from my two decades of experience

Tracy-i to made a office/company change and have been slowly re-branding, It's not as overwhelming as you might think. Best of luck to you in your new digs!



Jul 22, 2011 08:55 AM #1
Doug Rogers
Bayou Properties - Alexandria, LA
Your Alexandria Louisiana Agent

Congrads! How's the market in the keys? An agent buddy of mine is considering relocating to the area.

Jul 22, 2011 08:57 AM #2
Hella Mitschke Rothwell
(831) 626-4000 - Honolulu, HI
Hawaii & California Real Estate Broker

Congratulations. And now, put your head down and make all those changes all at once!

Jul 22, 2011 08:57 AM #3
Ann Allen Hoover
RE/MAX Advantage South - Hoover, AL
CDPE SRES ASP e-PRO Realtor - Homes for Sale - AL

I've only been with one brokerage so I've never had to worry about changing all the marketing.  That would be some serious work!

Jul 22, 2011 08:59 AM #4
Tracy Larson
Century 21 Schwartz Realty - Islamorada, FL
Your Florida Keys Agent

Doug, the market is slowly showing signs of recovery. Some segments are still lagging, but overall, things are looking up. Tell him to come on down - that way you'll have a place to stay when you come visit!


Adrian & Hella - I've just about got it done. At least I think I have . . . .

Jul 22, 2011 09:05 AM #5
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Best wishes....sounds like a proactive time for you.

Jul 22, 2011 09:11 AM #6
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Tracy Larson

Your Florida Keys Agent
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