This is a must read re-blog about using the same title over and over for blog posts. I am guilty of this! "Good Night Active Rain." How many sunsets have I titled that?! YIKES! Read on to find out why you should not do this!!
In our efforts to keep ActiveRain highly SEO friendly and to get our member blogs to the top of the search engines, we are working with a well-known SEO consultant here in Seattle. As I had mentioned previously, Google is frequently running its user experience and content optimization algorithm called Panda. Panda targets content farms and duplicate content and then ranks those site lower in the search results as Google believes that those sites have search spam.
Our consultant Susan found a number of interesting things within the 3 million pages of content indexed by the search engines.
MANY of our members will publish blogs with the same titles week after week. Examples include: Wordless Wednesday, Friday Funny, Market Update, etc. I understand why our members do this, like a regular column in a newspaper, BUT this often confuses the search engines. Even though the content of the blog post is different, since the title is the same AND used by many members of ActiveRain, the search engines could get confused and could label these posts as SPAM.
So, what to do? Very simple: Add the date to the title of your blog post or add additional description. Examples:
- Wordless Wednesday July 20, 2011: Blue Ocean and Grey Skies
- Market Update: Bellevue, WA July 20, 2011
- Friday Funny - A Laughing Horse
A small amount of extra text will prevent a world of confusion AND protect the content and our domain authority at ActiveRain!
Please re-blog and share so we can get the word out.