We were treated to a challenge recently. We were asked to list the house of a special person in our lives. To be trusted with this is both a challenge and a privilege, but it comes with extra amounts of stress!
The house belongs to the Rector of our church. It is lovely and only four years old but since the church moved to its present location about 3 years ago, the house is further away now than desired. Since our Rector is constantly on call and very diligent in his duties, he is almost always at the church. This means that every extra minute should ideally be spent with his wife. As things are now, lots of those extra minutes are consumed in travel time to and from the church. The solution is obviously for them to move closer.
They have found their dream house and we now have placed a contingency offer in on it. As you can imagine, that adds to the stress factor. The market in the area of the house we need to find a buyer for is flooded with similar homes. Oh Joy! Now, with our many years of experience and all the market tricks we know... the house is sitting like a stump. The price is competitive, the décor is lovely and the yard is beautifully done. It is spacious, has 3 bedrooms, two baths and all the appropriate bells and whistles. It is in the outstanding community of Tomball Texas. The problem is we cannot seem to generate showings. As we have stated in previous blogs, we do not believe “Open Houses” have any merit in the market of today. When consumers can view homes on line with the virtual tours, it does not make sense to open the house to a public we cannot qualify.
We are putting the information out on the social media and emailing it all over but we really need to get some traffic through the house to find the right buyer! Yes, we have had other houses that did not get traffic, and yes they have eventually sold. It does thankfully only take one buyer to cure the dilemma. When we first started in this business there was an old saying regarding agents we did not feel really put much effort into the selling of their listings... It was said that they placed a sign in the yard and prayed that it would sell... In this case we have placed market materials all around, put a talking house on it, placed it on a web page of its own and ours too. It has been staged, photos are out there and we have even blogged about it. Now that everyone we know has been emailed about it and sent a flyer, we are preparing a mass mailing to the entire parish. Beyond that, we are going to have to give in and exercise our prayer muscles. That sounds like the ultimate strategy... resorting to “knee” mail. Thank heaven for the Higher Power. Any special insights will be welcomed... we have lost any objectivity in this case.