Do you refer your readers to other bloggers?

Real Estate Broker/Owner with Intero Real Estate CA BRE #01191946

Every so often I'll write a comment or write an article and reference a fellow blogger.  Depending on the subject, I may actually suggest my reader visit several the other blogger's site and include a link so it's easy for my reader to make the connection.  At first, this seems a little crazy.  Why would I send someone reading my blog to someone else?  Well, there are several reasons and the most important of those is that the other blogger offers something I don't - more depth, more expertise, or a different perspective.  While this may come as a shock to some of my readers, I don't have all the anwers.  I don't know everything, although if you asked my 16-year old self, he'd probably disagree.

When I refer someone in one of my articles to another blogger, I try to provide a link.  For example, if you want to learn a lot about video blogging, I highly recommend talking to Richard Yates.  There's also a new group called Vbloggers you can stop by.  If I wanted to know about properties in and around Katy, Texas, I'd talk to Bob Gilbert.  He's one smart agent.  Providing the link makes it easy for the readers to go visit the other blogger and hopefully it's clear in my article "why" I think they should see that other blogger.

If I don't provide a link, then I'll send a message to the other blogger.  Sending a message is a polite way of telling that other blogger that you're enough of a professional that you'll let them know you put them in an article.  On some occassions, it's OK, in my opinion, not to send a note if the person in the article is a subscriber to your blog and a regular reader.  If you're mentioning someone in an article that's going to conflict with something they have written or an opinion they have, I highly recommend sending your message first so they have a chance to respond.

Why is it OK to make all these references?  For me, I'm fine boosting bloggers who are:

  1. Not in my local market and therefore not competition
  2. In my local market but not in the towns I work in
  3. In my local market but not a REALTOR®
  4. Doing exceptional work and write blogs that reflect the same or higher level of quality I have
  5. Offer significant value-add to whatever it is I'm writing about so my clients can benefit as well

How often do I mention other bloggers in my articles?  Not very.  Once or twice a week at most.  That's because I'm focused on hyper-local articles more than just general topics so there's no need to make reference to other bloggers.  As part of  building a reputation and following on Activerain, I highly recommend doing this from time to time.  You'll find that networking and referencing your other blogging friends will expand your network, build relationships, and possible lead to some business.



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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Bryan- great points and have suggested.  Often I'll read a post with a reference to another blogger without a link, which would be very helpful.  I mention other bloggers whenever it's relevant .. for all the reasons you mentioned.  

I agree about sending a little "heads up" message.  It's kind of like receiving a little surprise gift from someone. 

Jul 23, 2011 03:38 AM #1
Andrea Bedard
Thompson Company, REALTORS® - Silver Spring, MD
M.A.; REALTOR® Silver Spring, MD and beyond

Hi Bryan, I am not a blogging expert (as you know ;-) - but even I know that mentioning others & linking to others is a good thing. It's an asset, not a threat to one's business.

Recently the AR community kindly awarded me my first Gold Star for one of my blog-posts. I wasn't so sure I truly deserved it though: yes, I asked the question & may have been a bit funny, too, but what made it good where the responses I received. So good in fact that I just had to write a follow-up and give everybody the credit they deserved - with names and links to all their profiles. 


Jul 23, 2011 03:44 AM #2
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I am suggesting this too...I like customer servicing and professional courtesies. There is enough of everything for every one so why not share?

Jul 23, 2011 03:44 AM #3
John Saari
Worcester, MA
"The Mortgage Buddy"

I think you have to be confident enough in your own content to be able to share others' with your clients. Nice post.

Jul 23, 2011 04:01 AM #4
Delores Campbell
Keller Williams Realty - Chesterfield - Wildwood, MO
Your St. Louis Real Estate Resource

Good info here Bryan.  I think it is a great idea to share what other's are blogging about......but include a link to that blog.

Jul 23, 2011 04:07 AM #5
Bryan Robertson
Intero Real Estate - Los Altos, CA
Broker, Author, Speaker

Kathy - Thanks for suggesting!  The little note can really come in handy, especially with blogging a counterpoint.

Andrea -That's great!  Giving credit is a good thing.  I see a lot of bloggers do the same thing.  Keep doing that and you'll build a great following.

Richie - Thanks for suggesting!  There is plenty to share.

John - I agree.  If you're just starting out, it's probably not a good idea.

Delores - Sharing is a great way to build connections.

Jul 23, 2011 04:42 AM #6
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