Stop Duplicate Titles!

Reblogger Dennis J. Zisa & Associates, Inc.
Real Estate Broker/Owner with Dennis J. Zisa & Associates, Inc. License # 8836971

This is excellent information and advice. It offers fresh incite into how Google approaches the indexing of content, and how such a simple and seemingly inconsequential mistake can have really devastating SEO consequences!

Original content by Nikesh Parekh

In our efforts to keep ActiveRain highly SEO friendly and to get our member blogs to the top of the search engines, we are working with a well-known SEO consultant here in Seattle.  As I had mentioned previously, Google is frequently running its user experience and content optimization algorithm called Panda.  Panda targets content farms and duplicate content and then ranks those site lower in the search results as Google believes that those sites have search spam.

Our consultant Susan found a number of interesting things within the 3 million pages of content indexed by the search engines.   

MANY of our members will publish blogs with the same titles week after week.  Examples include: Wordless Wednesday, Friday Funny, Market Update, etc.  I understand why our members do this, like a regular column in a newspaper, BUT this often confuses the search engines.  Even though the content of the blog post is different, since the title is the same AND used by many members of ActiveRain, the search engines could get confused and could label these posts as SPAM.

So, what to do?  Very simple: Add the date to the title of your blog post or add additional description.  Examples:

  • Wordless Wednesday July 20, 2011: Blue Ocean and Grey Skies
  • Market Update: Bellevue, WA July 20, 2011
  • Friday Funny - A Laughing Horse

A small amount of extra text will prevent a world of confusion AND protect the content and our domain authority at ActiveRain!

Please re-blog and share so we can get the word out. 




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John Saari
Worcester, MA
"The Mortgage Buddy"

Great re-blog. This is valuable information for all of us.

Jul 23, 2011 04:08 AM #1
James Loftis - West Palm Beach, FL

Hello Dennis,


  Very usefull information to know, something  that a lot of us can use.

Jul 23, 2011 04:10 AM #2
Kathy Sheehan
Bay Equity, LLC 770-634-4021 - Atlanta, GA
Senior Loan Officer

I never knew that.  I will certainly make sure I don't fall into that category.

Jul 23, 2011 04:13 AM #3
Sophia Lin
Intero Real Estate Services - Sunnyvale, CA
Sunnyvale CA Real Estate Specialist

Great tip, gosh I didn't realize that!  Thanks for sharing and helping us all :)

Jul 23, 2011 04:17 AM #4
Dave Halpern
Keller Williams Realty Louisville East (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

Common sense prevails again. My guess is the variable text should probably be at the beginning of the title, and the constant text (i.e "market report", wordless Wednesday", etc.) should be at the end of the title.

Jul 23, 2011 09:20 AM #5
Dennis J. Zisa & Associates, Inc.
Dennis J. Zisa & Associates, Inc. - Camden, NJ
29 years in So. Jersey and the Greater Camden area

Thanks everyone, for your comments!

Aug 03, 2011 08:04 AM #6
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Dennis J. Zisa & Associates, Inc.

29 years in So. Jersey and the Greater Camden area
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