Stop Duplicate Titles!

Reblogger Jan Green
Real Estate Agent with Value Added Service, 602-620-2699 SA5376460000

Thanks to this post by Nikesh Parekh we now know how to keep our titles from the Google Spam category.  He's asked us to re-blog - so here it is!

 

Original content by Nikesh Parekh

In our efforts to keep ActiveRain highly SEO friendly and to get our member blogs to the top of the search engines, we are working with a well-known SEO consultant here in Seattle.  As I had mentioned previously, Google is frequently running its user experience and content optimization algorithm called Panda.  Panda targets content farms and duplicate content and then ranks those site lower in the search results as Google believes that those sites have search spam.

Our consultant Susan found a number of interesting things within the 3 million pages of content indexed by the search engines.   

MANY of our members will publish blogs with the same titles week after week.  Examples include: Wordless Wednesday, Friday Funny, Market Update, etc.  I understand why our members do this, like a regular column in a newspaper, BUT this often confuses the search engines.  Even though the content of the blog post is different, since the title is the same AND used by many members of ActiveRain, the search engines could get confused and could label these posts as SPAM.

So, what to do?  Very simple: Add the date to the title of your blog post or add additional description.  Examples:

  • Wordless Wednesday July 20, 2011: Blue Ocean and Grey Skies
  • Market Update: Bellevue, WA July 20, 2011
  • Friday Funny - A Laughing Horse

A small amount of extra text will prevent a world of confusion AND protect the content and our domain authority at ActiveRain!

Please re-blog and share so we can get the word out. 

 

 

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Rainer
28,127
Elisha Grace
Opportunity Mortgage - Bozeman, MT
Bozeman Montana Loan Officer

Hi Jan, Thanks for reposting.  I am just starting to blog and haven't made this mistake yet but it is good to keep in mind.  I hope you are having a great weekend. 

Jul 23, 2011 09:15 AM #1
Rainmaker
372,912
Terri Poehler
Realtor - Coral Springs, FL
Coral Springs Real Estate Agent

Wow, thanks for reposting this and pointing it out. Never looked at this way.

Jul 23, 2011 09:19 AM #2
Rainmaker
977,560
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thanks for your comments Elisha and Terri.  I hadn't realized or given it much thought as to Google Spam.  Sure, we create duplicate titles unknowingly, but who thinks of Google Spam?  Have a great weekend!

Jul 23, 2011 09:41 AM #3
Rainmaker
94,787
Nancy Pav
Century 21 Redwood Realty - Ashburn, VA
Nancy Pav, Your "GottaHave" Realtor

Thanks for reposting.  I don't normally do Wordless Wednesday but if I begin the info you provided makes total sense.

Jul 30, 2011 12:00 PM #4
Rainmaker
977,560
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Nancy - thanks for your comments.  Good for you for trying something new!  Have a great Sunday!

Jul 31, 2011 09:04 AM #5
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Rainmaker
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Jan Green

HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN
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