Well - would you lookie there:
It's been a long, long time since I've looked at this photo. I think this was the last time my hair was ever that straight (without the help of flat irons!)
I learned the business of customer service from my father. He's been a commercial insurance agent for his entire life. I watched first hand, sitting across from his desk on occassion, talking to his clients or attempting to woo a new company. He taught me how to conduct business without being sales-y.
As I got older, as I watched him work, I wondered how he could be so successful without being that typical salesman you usually saw on TV back in the 70's and 80's. There were so many times that I wanted to see him get a little more aggressive but it just wasn't his style at all.
I learned how to build relationships, to cultivate not just a client but a friendship that would last lifetimes.
Fastforward to my starting a new career in radio of all things. Everyone thought I would follow in Dad's footprints and go into insurance. I wanted something a little more fun (sorry Dad) with more adventure. I thought that getting into radio would mean meeting music artists, going to concerts for free and all the great free stuff. Well, that's only half of it.
Back in the good old days - when we used turntables and cart machines, I learned just how imporant customer service was. My listeners were my customers. Make them mad and, well, you lose your credibility quickly. As I continued in my career, traveling from the Texas Panhandle to West Texas to New Mexico and Washington DC, I learned more and more how 'service with a smile' could make a world a difference.
I made many lifelong friends during my career. At one point in time, I left one station in Las Cruces and 'went across the street' to another station. I went from country music to oldies and figured I would have to re-build my customers - my listeners. I was wrong. Many 'came with me' which surprised me. One of my listeners told me that she followed along because I sounded like a was a 'regular person' and was always happy on the air.
So - to the question of "Why Did I Chose Real Estate". The answer is simple: customer service. I've always enjoyed being the person to help out whether it was a community organization, a client or a co-worker. It always made me feel great to know I was able to assist in some way.
Once I left radio for good, I went back to school and got my degree. I'd always thought about going into real estate but the timing was never right. I took my RE classes as the market imploded. I put the license on the back burner and went to work helping my community. After some personal life changes, I decided to take the plunge and off I went getting licensed in New Mexico. A few months later, I got my Arizona license.
Real estate is a perfect fit to be able to use what I learned in radio and what I learned from my Dad. I get to use my skills as a marketer, ad writer, researcher, teacher and my love for helping people on a daily basis. Radio taught me to think quick on my feet that does come in handy from time to time as well!
My office associate uses the phrase "Real Estate is about People" as his branding and I couldn't agree more. Real estate isn't just about getting that deal to close and collecting a paycheck. It's about creating and nurturing relationships with people, establishing a trust, educating when needed and assisting clients and customers.