Why I Chose Real Estate - Service With A Smile

Real Estate Agent with Las Cruces Homes and Land

Well - would you lookie there:

Why I Chose Real Estate

It's been a long, long time since I've looked at this photo. I think this was the last time my hair was ever that straight (without the help of flat irons!)

I learned the business of customer service from my father.  He's been a commercial insurance agent for his entire life. I watched first hand, sitting across from his desk on occassion, talking to his clients or attempting to woo a new company. He taught me how to conduct business without being sales-y.

As I got older, as I watched him work, I wondered how he could be so successful without being that typical salesman you usually saw on TV back in the 70's and 80's. There were so many times that I wanted to see him get a little more aggressive but it just wasn't his style at all.

I learned how to build relationships, to cultivate not just a client but a friendship that would last lifetimes.

Fastforward to my starting a new career in radio of all things.  Everyone thought I would follow in Dad's footprints and go into insurance. I wanted something a little more fun (sorry Dad) with more adventure. I thought that getting into radio would mean meeting music artists, going to concerts for free and all the great free stuff.  Well, that's only half of it. 

Back in the good old days - when we used turntables and cart machines, I learned just how imporant customer service was. My listeners were my customers.  Make them mad and, well, you lose your credibility quickly. As I continued in my career, traveling from the Texas Panhandle to West Texas to New Mexico and Washington DC, I learned more and more how 'service with a smile' could make a world a difference.

I made many lifelong friends during my career.  At one point in time, I left one station in Las Cruces and 'went across the street' to another station. I went from country music to oldies and figured I would have to re-build my customers - my listeners.  I was wrong. Many 'came with me' which surprised me. One of my listeners told me that she followed along because I sounded like a was a 'regular person' and was always happy on the air.

So - to the question of "Why Did I Chose Real Estate". The answer is simple: customer service. I've always enjoyed being the person to help out whether it was a community organization, a client or a co-worker. It always made me feel great to know I was able to assist in some way.

Once I left radio for good, I went back to school and got my degree. I'd always thought about going into real estate but the timing was never right. I took my RE classes as the market imploded. I put the license on the back burner and went to work helping my community. After some personal life changes, I decided to take the plunge and off I went getting licensed in New Mexico. A few months later, I got my Arizona license.

Real estate is a perfect fit to be able to use what I learned in radio and what I learned from my Dad. I get to use my skills as a marketer, ad writer, researcher, teacher and my love for helping people on a daily basis. Radio taught me to think quick on my feet that does come in handy from time to time as well!

My office associate uses the phrase "Real Estate is about People" as his branding and I couldn't agree more.  Real estate isn't just about getting that deal to close and collecting a paycheck. It's about creating and nurturing relationships with people, establishing a trust, educating when needed and assisting clients and customers.



Comments (8)

Peter Pfann @ eXp Realty Pfanntastic Properties in Victoria, Since 1986.
eXp Realty, Victoria BC www.pfanntastic.com - Victoria, BC
Talk To or Text Peter 250-213-9490

Hi Emmary,

great story to share, getting to know you better from your own journey in to the "perfect career" is  excellent  for both your peers and your clients in and around Tucson AZ.

Jul 25, 2011 07:54 AM
Gabrielle Kamahele Rhind
KGC Properties LLC, Tucson Property Management & Real Estate - Tucson, AZ

HI EMMARY!  How cute cute cute!  Getting to know you has been so much fun through the blogging (and Twitter!)  You do what you do very well!

Jul 26, 2011 06:45 AM
Emmary Simpson
Las Cruces Homes and Land - Las Cruces, NM
Serving Las Cruces, NM

Peter & Linda - Thank you!

Gabrielle - Check out those chubby knees!! LOL 

Jul 26, 2011 09:25 AM
David Popoff
DMK Real Estate - Darien, CT
Realtor®,SRS, Green ~ Fairfield County, Ct

Emmary, you got it, real estate is about people and what fits their needs. A testimony that you great a friendship and not just a business-ship relationship.

Jul 26, 2011 11:16 PM
Emmary Simpson
Las Cruces Homes and Land - Las Cruces, NM
Serving Las Cruces, NM

David - absolutely! I want to treat my clients like I treated my listeners - as friends. Plain and simple.

Wikipedia: David (; ISO 259-3 Dawid; Strong's Daveed; beloved; Arabic داود, (Dāwūd)) was the second king of the united Kingdom of Israel according to the Hebrew Bible and, according to the Gospels of Matthew and Luke, an ancestor of Jesus Christ. »

Jul 27, 2011 04:20 AM
Sussie Sutton
David Tracy Real Estate - Houston, TX
David Tracy Real Estate for Buyers & Sellers

What a cute little girl!  I know what you mean about flat irons.

Jul 27, 2011 05:39 PM
Robert Hammerstein -201-315-8618
Christie's International Real Estate - Hillsdale, NJ
Bergen County NJ Real Estate

Emmary - What a cute little picture of you. Great story and it looks like you found your true calling. BTW I love the Las Cruces area. Have been there many times. My mom lives in Deming.

Aug 01, 2011 07:30 AM
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Emmary, cute picture!  And I love your story.  What varied backgrounds we all have!

Aug 04, 2011 06:05 AM