"If It Works, Do More Of It...If It Doesn't, Do Something Else"...FDR

Real Estate Agent with RE/MAX Executive Realty, Medway, MA 02053

Success in the real estate business is finding out what works best for marketing your inventory and making your phone ring.  If and when it stops working, change your path and do something else.

Original content by Barbara Todaro 104763

When a method works, is there a reason to change it?  We read about agents who continually try new means for accomplishing an end, and I’m sure there are some successful attempts with this technique.  Could some of this be considered haphazard and a hit or miss method of selling real estate? 

If a program works, why fix it?  If the public has been conditioned to a style and a certain approach from an agent, changing that routine is not necessarily the best system.  If it’s producing for you, continue to use it in its present form.  If you fix it, and it’s not broken, expect a gap in your production to be created. 

I’ve always been in favor of establishing a procedure that works and maintaining it until it fails.  At the point of breaking down, change is needed, but there is something haphazard and chaotic about an impulsive change in your real estate practice.  Change needs to be controlled, or it could be counterproductive, or maybe it’s just the heat!!!

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Gary Berset, Realtor

RE/MAX Executive Realty



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Comments (2)

Kathy Clulow
RE/MAX All-Stars Realty Inc. Brokerage - Uxbridge, ON
Trusted For Experience - Respected For Results

Gary - even if we hate change we must adapt and move forward ..... a recent re-districting by our board has caused a certain amount of havoc with our listing IDX (nothing works the same anymore) which has caused a drop in traffic to our web sites ..... but in the long run, the end result (once they get used to it) will be a better browsing experience for our buyers and sellers.

Jul 24, 2011 02:27 AM
Gary Berset
RE/MAX Executive Realty, Medway, MA 02053 - Medway, MA

Kathy, I hear you... Of course, we need to use what works, but most importantly, we need to constantly evaluate, constantly measure, those menthods, procedures and programs that drive our business. I am a strong believer that if you can't/don't constantly measure the results of your actions, you probably aren't making any progress. Gary 

Jul 25, 2011 03:45 AM