Stop Duplicate Titles!

Real Estate Agent with RE/MAX Executive Realty, Medway, MA 02053

We continually hear about the right way to blog, now here's a great tip on what NOT to do.  This is something that can be corrected.  Great information.

Original content by Nikesh Parekh

In our efforts to keep ActiveRain highly SEO friendly and to get our member blogs to the top of the search engines, we are working with a well-known SEO consultant here in Seattle.  As I had mentioned previously, Google is frequently running its user experience and content optimization algorithm called Panda.  Panda targets content farms and duplicate content and then ranks those site lower in the search results as Google believes that those sites have search spam.

Our consultant Susan found a number of interesting things within the 3 million pages of content indexed by the search engines.   

MANY of our members will publish blogs with the same titles week after week.  Examples include: Wordless Wednesday, Friday Funny, Market Update, etc.  I understand why our members do this, like a regular column in a newspaper, BUT this often confuses the search engines.  Even though the content of the blog post is different, since the title is the same AND used by many members of ActiveRain, the search engines could get confused and could label these posts as SPAM.

So, what to do?  Very simple: Add the date to the title of your blog post or add additional description.  Examples:

  • Wordless Wednesday July 20, 2011: Blue Ocean and Grey Skies
  • Market Update: Bellevue, WA July 20, 2011
  • Friday Funny - A Laughing Horse

A small amount of extra text will prevent a world of confusion AND protect the content and our domain authority at ActiveRain!

Please re-blog and share so we can get the word out. 



Posted by


Gary Berset, Realtor

RE/MAX Executive Realty

Direct: 508-359-1038

Cell: 508-820-6622



Comments (3)

Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I'm SO impressed that Niki even cares to dig deeper in SEO to help us!  I've had posts regarding annual events that I realize later that I needed to add a date because when you search a couple of years later, you don't want to find the 2009 details instead of the current ones!

Jul 24, 2011 11:41 AM
Robin Dampier REALTOR®
Coldwell Banker King - Hendersonville, NC
Hendersonville & Western NC Real Estate Source

That advise makes sense and the easy solution provided is simple enough for us to do.  Thanks for the re-blog.

Sue of Robin and Sue

Jul 24, 2011 11:42 AM
Gary Berset
RE/MAX Executive Realty, Medway, MA 02053 - Medway, MA

Debe and Sue, I too thought it was worth sharing... thanks again Nikesh.

Jul 25, 2011 03:50 AM