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What's Your Time Worth?

By
Real Estate Broker/Owner with Cornerstone Business Group Inc 0225086119

What are you willing to settle for?  I had a friend complain to me about not getting paid enough at his job.  I asked him, "Did you accept the job at that rate?"  He said, "Yes."  I said, "Then you were willing to sell your time for that amount of money per hour.  Why are you complaining?"

I hear agents complaining all the time about the low price of BPOs today. 
BPOs have fallen, and they are falling even more as the economy  struggles.  The addition of more and more agents jumping into that arena drive the prices even lower, but guess what, BPOs are still negotiable.  I haven't liked the trend that BPO pricing has been taking in the past three years so I started declining offers that were unreasonable with the caveat that the price is too low for the amount of work.

What I've discovered is that 9 out of 10 companies will increase the price.  I think it's way to much to ask an agent to travel 10-15 miles each way, spend $5-$10 in gas, invest another 30-60 minutes doing research and filling out forms and then receiving $45 for his/her time.  It equates to minimum wage or less.

So, when a company emails or calls with a BPO opportunity, take a good look at the offer, and don't be afraid to ask for more money.  I have 25-30 companies that I work with.  Nearly all of them will negotiate.  On Friday, one emailed and offered an exterior assignment for $45, and I declined because of the fee and the distance.  They immediately called to find out what it would take to get me to do the work.  I said, "Eighty-five."  They instantly said, "OK."  It's that simple.  Even great companies like this one have starting points in their assignment offers, but they will negotiate.

So, what's your time worth?  If you settle for $45, they will pay you $45.  If it's $85, they will pay $85.  The exterior BPO before this one was 10 miles further.  This time the fee was $50.  I declined because of the fee and distance.  Within an hour they called.  How much?   I said, "One-twenty-five."  They instantly said, "OK." 

The bottom line is that people will pay you what you say you're worth.  You've got to let them know.  I don't mind giving an hour of my time to a company for $85 or $125.  If I'm not busy with a deal it's a good time to get to know the market better and make a few bucks in the process.   Don't sell yourself short.  You and your work have value.  Make sure you get paid for that value.

 

 

Comments(41)

Lina Robertson
AMAX Real Estate - Springfield, MO
REALTOR® Serving Springfield, Nixa and Ozark, MO

Love this!  My sister was complaining about the low pay for a BPO just last week.  I'm going to email this to her.  You're right on!

Jul 25, 2011 02:41 AM
Harry Smith Jr.
Keller Williams Realty Northville Market Center - Detroit, MI
Realtor, Southeastern Michigan Homes For Sale

Great post Mike, I have been hearing the good and the bad (mostly bad) about BPO's because of the low pay rate. I love how you used the BPO option as an opportunity to learn and become even more aware of the market. Good stuff!

Jul 25, 2011 02:57 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

When the price of gas went up and the allure of getting a listing if you did the BPO was exposed for being untrue, I gave it up like a hot potato. Those that stayed in it made ends meet by doing volume BPOing. The banks quickly caught on and lowered BO prices and in some cases didn't even pay for them. Good one Mike

Jul 25, 2011 02:58 AM
Jerry Newman
Brown Realty, 210-789-4216, - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Hi Mike, I have only done a few BPO's with the same company, and I didn't know that I could negotiate for a higher price, especially on those locations that took me over 20 miles. Thanks for you suggestions. My Time is Worth More!!

Jul 25, 2011 03:18 AM
John Davison
Coldwell Banker - Cary, NC
Raleigh-Cary-Triangle NC

Good topic Mike.  In five years, I have learned that my time is worth a lot.  Unfortunately, the general public doesn't realize that we work for free unless we sell, and they take advantage of it, or should I say, we let them take advantage of us. 

At $4 a gallon, BPO's are a joke.  I've done them in FL and they just aren't worth the time I have to travel, walk through the home and process the report, not to mention wait for the money. 

Jul 25, 2011 03:38 AM
Gregory Bain
Mezzina Real Estate & Insurance - Little Egg Harbor, NJ
For Homes on the Jersey Shore

I think the average home owner and buyer believes that a real estate agents time is worthless. Less than whatever amount is offered by a BPO company and most assuredly less than the commission dollars we get at the successful closing.

I, too, have refused "work" because of the lack of any dollar reward. But, that was before I found out just how much work was involved in a BPO. It is a real shame that agents are not required to present a BPO to the home owner before taking the listing instead of the pie in the sky CMA they give to get the overpriced tuckey.

Yet, that's exactly why our license states we are salesmen and not some other thing like "consultant". We get treated and paid the way we deserve.

Jul 25, 2011 03:48 AM
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

You have demonstrated the willingness to negotiate for yourself in these types of situation, I think most agents don't think they can negotiate and that's why they just take the lower price than what they are happy with. Not being afraid to say no and then to quote the price you would do it for is the key.

Jul 25, 2011 04:00 AM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Manoj, a BPO is a broker price opinion.  It's basically a CMA.  Lenders, asset management companies, insurance companies and others use them to determine value of an asset.  It might relate to a refi, a pre-foreclosure, a foreclosure, a short sale price and so on. 

Dianne, I'm in VA but also licensed in WV.  In WV you're not allowed to do them either.  One company we work with has changed their request language to CMA instead of BPO and that is allowable.  Go figure!

Cheryl, you are right on the money.  Whenever I'm offered an assignment it always comes down to where will my time be better spent.  That might be taking a bike ride with one of my sons.  Thanks for hte re-blog.

 

Jul 25, 2011 04:00 AM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Mike, your experience proves that prices are negotiable.  We all need to put a geniune value on our time.  Thanks for commenting.

Deborah, it is crazy how rules change from state to state.  We have different rules here in VA than I have when I cross the border into WV.  Makes my brain hurt.  8-)

Absolutely, Justin. 

Harry, it is like taking a college class on housing values.  If you do 20 in a month around your community, you'll be more aware of housing fluctuations than the local assessors.  That's the #1 reason I've continued doing them.  Plus, it always keeps me abreast of what's coming to the REO market.  I've actually sold REOs before they got into the MLS because of the BPO I did it on before it was listed.

Excellent, Lina.

Richie, there is one company that used to call all the time about doing them free, and I did some and received REOs.  But, the distance between listings got longer and longer and I finally dumped them.  They were shocked, but I can guarantee the person calling was getting paid.  Can't work for ZERO very long.  Thanks for commenting.

You bet, Jerry.  Most will up the price especially if the distance increases.

John, there are companies now asking for agents to do inspections and fill out forms for $8.  Yeow!

Gregory, thanks for stopping by.  I've refused my share as well.

Eileen, I've only had a couple refuse the higher fees.  So, negotiate away!!

 

 

Jul 25, 2011 04:18 AM
Toni Hogan
ToniHogan.com - Houston, TX

I haven't done a BPO since 2008, but when I did it was to learn the market. I always seemed to get to crappiest subjects which actually required a lot of research and made me more knowledgeable. I still get calls and emails from BPO companies.

Jul 25, 2011 04:27 AM
Bryan Robertson
Los Altos, CA

I've wondered what the compensation is for these things so thanks for clearing that up.  I'm still wondering if I should do them.  I don't even know who to call to get on the list.

Jul 25, 2011 04:41 AM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Toni, there are definitely plenty of those out there.  I get a mixture.  I have scaled back a bit in the past year.  Thanks for commenting!!

Bryan, I had a post a while back that has two links to BPO and REO providers.  Here's the link to that blog:

http://actvra.in/b98

Jul 25, 2011 04:57 AM
Reba Haas
Team Reba of RE/MAX Metro Eastside www.TeamReba.com - Bellevue, WA
Team Reba, CDPE

I had considered doing these at one time but I've actually moved away from it for just the reasons you list here. However, I did change it up and instead have been marketing some of my services to legal firms who need stepped up cost basis info for estates when someone has died. I charge between $200-300 per report and those are definitely worth the time and help me build my referral network with that law firm and their client base.

I'm going to guess not many other agents have thought to do this...

Jul 25, 2011 05:11 AM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Actually, Reba, that was in a blog I posted a couple weeks back called, "Commissions are not the only source of income for Realtors."  I do the same thing, and I've linked with divorce, bankruptcy, estate and foreclosure attorneys to do those and listings.  Great idea!!  Thanks for commenting.

Jul 25, 2011 05:39 AM
Allen Haynes
Keller Williams Lifestyle Realty - Phoenix, AZ

Mike,

This is a great article.  The way the economy is now, we as realtors have to fight for every deal we get. I am fairly new to the business; and just getting on with an asset management  company is tough.  You have to be persistent and than work on a fair negociation for your time and effort. 

Jul 25, 2011 07:32 AM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Absolutely, Allen.  Slip back up to comment #35 and get those links to REO and BPO companies.  On the REOPro list it gives you which companies provide both. Fill out all the applicaitons you can and see what happens.  Good luck!!

Jul 25, 2011 07:35 AM
Jayne Esposito
Coldwell Banker - Morgan Hill, CA
SRES, GREEN

Good to know!  If I decide to do these I'll remember that I won't have to settle...

Jul 25, 2011 01:21 PM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

That's right, Jayne.  Get paid what you're worth.  Thanks for stopping by!!

Jul 25, 2011 01:29 PM
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

I love this post Mike. The idea of complaining about what you are getting paid never made sense to me.

That's my three cents worth.  :)

Jul 25, 2011 06:31 PM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

I hear it all the time.  Ironically, every one who has complained agreed to the wage when they were hired.  Thanks for commenting, Tom. 

Jul 25, 2011 11:43 PM