Real Estate in the Social Media Era

By
Real Estate Agent with Samson Properties 0225 093857

real estate in the social media eraReal Estate in the Social Media Era
I love selling Real Estate in the social media era.  As a 20+ year veteran of the real estate world, I remember when clients had to come to my office to look at homes in a listing book and we had those funky looking keys to access lockboxes. Then came the dumb terminals used only by licensed Realtors.In the late ‘90’s websites became the big crave. That was the beginning of a whole new way of selling real estate.


Fast forward to 2011, it’s a fast past environment where buyers and sellers want info yesterday. As a real estate broker I’m am no longer limited to the small description in the MLS. Consumers are no longer interested in searching web sites for the info they want, they just Google it and Manassas real estate is no exception.  That’s why I love selling Real Estate in the social media era.

To be able to reach the consumer I need to communicate the way they do. On any given day I could be sending email messages, text messages or twitting.  I like to blog about homes for sale, events in the community and general information about buying or selling a home.  I share information on Facebook, create You Tube videos and add QR code’s to listings that will take the consumer directly to the information they want.  I’ve been referred to as a Social Media Queen.

Communication is the back bone of building strong long lasting relationships. Social media gives you endless ways to communicate the same information in different formats to different people.  People who follow my blogs, twits, videos…  feel like they already know me when we meet. This takes the conversation to a whole new level.

Realty World Select – The Jacobs Team has been providing many years of outstanding real estate services throughout the Northern Virginia/Manassas area, helping Buyers & Sellers achieve their real estate goals while maintaining commitment to outstanding customer service.
As an active member of the PW Chamber of Commerce and the PW Association of Realtors, we have strong ties to the many business leaders in our community. We use these ties to educate clients on all the great happenings in the communities we serve.

Comments (2)

Robin Dampier REALTOR®
Coldwell Banker King - Hendersonville, NC
Hendersonville & Western NC Real Estate Source

You seem to have a great handle on the new way of doing real estate business.  I fear for many of those who don't believe it or just can't adjust and make the change -- they will be looking for a new line of work.

Sue of Robin and Sue

Jul 26, 2011 03:01 AM
Susan Jacobs CDRE
Samson Properties - Gainesville, VA
Gainesville,VA Certified Divorce RealEstate Expert

Sue you've got that right. The days of putting it in the MLS and waiting for someone else tgo sell it is about gone. You have to be as proactive as you can.

Jul 26, 2011 03:12 AM