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How to Break Into the REO Market

By
Real Estate Broker/Owner with Cornerstone Business Group Inc 0225086119

I've been fortunate to have a good number of REO companies to work with,
but I see a lot of my colleagues struggling to get their foot in the REO door.  It's frustrating, but it is what it is today.  There are a couple things you can do to help your chances of working with an REO company, but there are also a few things you need to know first.

Some companies just don't have the volume of REOs they once have, or they don't have the volume they once had in your zip code, and on top of that they have too many agents now.  That makes it hard to break into the market.  That's just a fact of life, but there are still other opportunities out there.

Also, remember that whenever politicians get involved with real estate new problems arise, and companies holding REOs pull back and don't do as much.  That fact alone has generated the largest shadow inventory in our nation's history.  If all of the properties in the shadow inventory were released at one time it would cause massive economic upheaval.  Therefore, shadow inventory properties will be released over time.  That does present opportunities.

There are a few things you can do to help your chances with REOs.

  • Establish a relationship with a local bank that has a national presence, such as, Bank of America, Wachovia, Suntrust, etc.  Get to know the primary bank contact in your area.  Sit down with him/her and share your experience and expertise.  Leave a short, but solid resume.
  • Establish a relationship with a local bank that doesn't have a national presence.  Small town banks also need REO agents too.  Follow the same process as above. 
  • Establish a relationship with a local REO attorney.  Local attorneys in most communities are tasked with foreclosures too.  They need agents who can sell them when they don't find a buyer at the courthouse steps.  Watch your local paper and see who is posting foreclosure auctions in your area, and then make a contact and follow the same process as with banks. 
  • Fill out online forms with REO companies.  You can find lists of companies at the following two links:  Jesse Gonzales at REOPro - http://bpo-companies.com; Kim Know at Real Estate Community - http://wwwaareaforum.com/reo-bpo/.  Both are excellent resources.  Keep good track of who you sent applications to so you don't duplicate them.  Be aware that some REO companies will ask you to front money for repairs, re-key, trash out, electric bills, etc.  You've got to be prepared for those possibilities. 
  • Once you've made contact with an REO company stay in touch, but do not call them everyday, send lengthy emails about your experience and expertise, send them cute notes, send them gifts, send them tickets to a baseball, football, basketball games, etc.  Most asset managers give an email a cursory glance and then move on.  They only have a second or two to read your note.  Whatever you send make it short and to the point!
  • Check back every three months or so on applications you sent via the Internet.  Make a quick call or email, and the let them respond. 
  • Link up with someone in your office who has REO experience and learn from him/her.  Be his/her assistant.  What better way to get a great recommendation? 
  • Don't put all of your real estate eggs in the REO basket.  We will eventually climb out of the morass we're in and you will need to know how to list, market and sell fair market homes, work with re-locations and first time home-buyers, etc.
  • Also, learn how to do short sales.  They will likely be more dominant for the next 2-4 years.  If banks can short sell a home at a smaller loss than
     an REO they will give that serious consideration.  There are great courses out there such as the CDPE certification and the SFR certificaiton.  Both certifications offer great insights into the short sale market.  Learn the process, but please don't market yourself as a Short Sale Expert until you've done one. 

Do yourself a huge favor and don't lock into one specialty.  The market is constantly changing, and if you want to be in demand you will need to adjust with it.  Learn, do and succeed!

 

Comments(58)

Raine Carraway (Michelle Carraway)
EXP Realty - Lenoir, NC

Thanks for the post, Mike. THe ideal of listing REOs is still sort of intimidating to me, but it's something I've been interested in and didn't know how to get started or find out more. Thank you for the resources to check it out.

Jul 28, 2011 09:55 AM
James Sanson
REAL Broker, LLC - Tempe, AZ
REALTOR®

good stuff, but how does it help to have a relationship with your local bank. I do a good amount of business with wells fargo, and I do not know how they would be able to help me get REOs at the banking level.

Jul 28, 2011 10:02 AM
Loreena and Michael Yeo
3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co. - Prosper, TX
Real Estate Agents

Mike - thanks for sharing the information. I have always wonder about how to get your feet in the door with listing REOs. Is it worth the time?

Jul 28, 2011 10:39 AM
Peter Lavelle REALTOR®
eXp Realty (888) 397-7352 Ext:1148 - Philadelphia, PA
Your Home SOLD 4 Times Faster Than MLS Average

Thanks Mike. I have been doing valuations for the banks and that has been getting me in the door. Many agents also do not understand that doing a few valuations also brings in extra income to cover those upfront expenses. Great post.

Jul 28, 2011 11:48 AM
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

So much really useful and topical information on this subject that is much appreciated. 

Jul 28, 2011 01:04 PM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Excellent, Raine.  I hope it works out for you.  That's a beautiful name, by the way.

James, once you have a relationship with a local (national) bank you would need to talk to the person in charge.  I just had one recently call me to ask if I'd be interested in doing their REOs.  I'm just a customer, but they have my accounts and they know I'm a broker with extensive REO experience.  Good luck!!

It can be, Loreena, but they can be a fair amount of work depending on the bank you're working with.  That might a consideration.  Thanks for commenting.

Peter, that is a great way to get started.  It can definitely flow back to you.  Good job!

Erica, if you're comfortable with short sales you'll be busy for years to come!!

Thanks, Eileen.  I hope it helps you!!

Jul 28, 2011 01:23 PM
1~Judi Barrett
Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

Mike,

Good solid advice on getting a foot in the door..  I've not sought REOs.. I wonder if I should re-think it.. We just don't have that many in my area. Appreciate you sharing some tips and the links.

Jul 28, 2011 02:56 PM
Lisa Wetzel
RE/MAX Realty Affiliates - Carson City, NV
CDPE, SFR carsonvalleyland.com

Mike - great Advice!We have had particular success with the local and smaller banks!  They are easier to get into and have more specialized properties,  in our case several abandoned subdivisions. 

Jul 28, 2011 03:07 PM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

It might be tougher in some areas.  We're a small community, but we're just a stones throw to DC.  So, there are a lot of commuters here.  Thanks for stopping by!!

Jul 28, 2011 03:07 PM
Deb Brooks
Brooks Prime Properties Wichita Falls Texas - Wichita Falls, TX

Mike, ooh aww...excellent info. Am bookmarking this. I appreciate it so much. Encouragement is always good.

;-P

Deb

Jul 28, 2011 04:03 PM
Don Barrett
Integrity Real Estate Services - Idabel, OK

I'm glad you didn't say "Do all of the BPOs you can possibly do".

Jul 28, 2011 04:05 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Mike - "The market is constantly changing."  Isn't that the truth?  I agree short sales are a great specialty for now.

Jul 28, 2011 07:27 PM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Yes it is, Deb.  Thanks for dropping by. 

D & J, there is one company I work with that asks for me to do BPOs for a fee.  I typically get at least one REO out of every three BPOs.  So, a few here and there don't hurt.  8-)

Absolutely, Christine.  Knowing the mechanics of a short sale is really important today. Thanks for commenting!

Jul 28, 2011 09:29 PM
Al Raymondi
Ocean View Realty Group in Ormond By The Sea Florida - Ormond Beach, FL
Ormond By The Sea Florida - Home and Condo Sales

Thanks for the advice and links Mike.  I have also been hearing it is who you know and have seen that in action but I will put your advice to work and see what happens.

Jul 29, 2011 06:54 AM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Good luck, Al. 

Jul 29, 2011 10:37 AM
Tracy McPeek
Cottonwood, CA

Thanks for the great information.  Currently I do not list REO's, but I would like to do a few just for the experience.

Jul 29, 2011 10:57 AM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Tracy, they are my favorite because their is no homeowner emotion involved.  It's just a straight selling.  Much less stress.  Good luck!!

Jul 29, 2011 11:22 AM
Camille Ruiz
Watson Realty Corp - Lake Mary, FL
Camille Ruiz
Great post. Actually trying to do this myself. what do you think of REO certifications. Do you think they help or waste of $$
Jul 29, 2011 03:06 PM
Nancy Laswick
United Real Estate - Phoenix, AZ
Your REALTOR® For The Valley Of The Sun

This is excellent info thanks. REO's seemed to have slowed to a crawl in many areas, I'm wondering if this is the calm before the storm.

Oct 20, 2011 03:03 PM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Nancy, it is almost guaranteed.  I had a market insider email me a few weeks ago stating that she expects to see 7 million REOs drop on the market early in 2012.  That doesn't include those that will be foreclosed in 2012.  It could be a bumpy ride next year. 

Oct 20, 2011 03:07 PM