As real estate agents, you work hard on your branding. You spend hours coming up with just the right feel for your website and the message that you want to convey. One of the biggest aggravations about Facebook is that due to the site’s settings, it’s difficult to incorporate your branding on your business page. You can have your branding in your profile picture and general information as well as your wall posts, but the overall feel of your website isn’t really present anywhere on your page.
That’s where RealPro comes in. The web company is offering a brand new service for their clients, and that’s custom Facebook tabs that will integrate your website with your Facebook business pages. Due to this exciting new development, your Facebook business page can be taken to the next level by including some awesome new features on your website, all of which have the overall look and feel of your website. Here are only a few of the many advantages of using RealPro’s new Facebook tabs:
The branding on your Facebook business page and website is cohesive. Now, you can have tabs on your page that have the overall look and feel of your website directly on your Facebook page. The custom welcome tab that RealPro will create for you will advertise your Facebook page and your services and ask the new visitor to “like” the page. This is a great feature because you can still use Facebook for interaction and social networking while incorporating your branding in a way that isn’t invasive to the Facebook fan. If someone already “likes” your page, they won’t be taken to this welcome tab every time they go on there. This is a good thing, because it’s not coming across as pushy. On the other hand, people who aren’t a fan of your page yet, and are just discovering your business, will be taken to the welcome tab, and it will give them a great introduction to who you are, what your business is, and what geographic area you’re in. It’s the perfect introduction to a prospective Facebook fan, and it has the same look as your RealPro site, which is only a plus. Cohesiveness in branding is key, and these new tabs give you an opportunity to have that!
Your fans can start their home search directly on your Facebook page. The “Email Search” tab gives anyone who is a fan of your page the opportunity to get email updates for listings in your area sent directly to them! The tab allows them to specify the criteria they want in a home, and once they fill out the contact form and click “submit”, they’ll be notified of listings that fit their criteria via email. Not only does this give your fans the opportunity to use your Facebook page in the same way they would as if they were on your site, but you also get the lead capture. It’s win-win.
If your fans are interested in listing their home, they can get started on that, too. The “List My Home” tab is perfect for any Facebook fan in your area looking to sell their home. By clicking on the tab, they give you their address, basic information about their home, their contact information, and in less than five minutes you have a new lead. They’ll get the complimentary email analysis of their home’s value and you’ll get the new lead sent directly to your website. These new tabs give you the lead capture you’ve been looking for on Facebook and allow your Facebook fans to express interest in your services without going directly onto your site.
The best part about these new custom RealPro Facebook tabs? They’re not too pushy. They show up as tabs on the sidebar of your Facebook page, just like any other application. The people who would click on these tabs and submit their information would be people genuinely interested in your services, and the fans that aren’t can just interact with your Facebook page as usual, without being turned off by pushy, sales-pitchy content.
In order to get access to this awesome new service from RealPro, you need to have your Facebook business page up and running! Luckily, your real estate virtual assistants are here to help with that. We can get your page set up, maintain it for you, work with RealPro to add these awesome new tabs, and take your online presence to the next level.
Make it a great day!
Social Media Specialist