My Favorite Real Estate Reads

By
Real Estate Agent with Beringer Realty

Real Estate ReadingI'm a huge believer in staying up-to-date on one's own industry (mine would be real estate) through daily reading. Not only does reading help keep me at the forefront of industry trends, but it also opens my mind to new and differing opinions, and, ultimately, I like to think it makes me a better agent.

Recently I met with a young lady who is considering a career switch to real estate. I promised to send her my list of recommended reading so that she could begin researching and forming her own ideas about the industry. Then I thought, this list would be great to share with others, as well.

So here you have it. This is a list of real estate related books and resources that keep me on my toes, that inspire me, that educate me, and that confirm my love for the industry. I think they're fantastic reads for real estate beginners, too.

1. Sell With Soul (and other resources on SellWithSoul.com) by Jennifer Allan - This book simply had to be number one on my list because it's what in large part inspired me to commit to this career. I'm an introvert. I'm quiet, sometimes reserved and despise the thought of being considered a pushy salesman. "Sell With Soul" offers sort of a "how to" guide to starting a real estate business for introverts like me. Jennifer Allan says introverts, with their attention to detail and above-average listening skills, can make excellent advocates for their clients, and she's absolutely right.

2. www.ActiveRain.com - If these blogs written by thousands of real estate professionals from across the continent don't inspire you to want to be a better agent, then nothing will. What an amazing resource. When I have a question about real estate, very often I start by searching for the answer right here on this blogging platform. I can't imagine my career without a daily dose of Active Rain.

3. The End of 6%, by Mollie Wasserman - Many of you out there have heard of the ACRE program, but if you haven't, I encourage you to check it out. No, I'm not saying you have to restructure your business and become an ACRE; that's an individual choice. But I think that challenging yourself to even consider new ideas, big or small, is always a good thing. The book, The End of 6%, is sort of a background to the ACRE program for consumers and well worth the read for real estate professionals.

4. Inman News online - If you're just starting out in this career, I don't recommend paying for a subscription. Hang onto your pennies and buy it later on when you can afford it. However, you can sign up for free to be sent a weekly email with top stories, many of which you can read without a paid subscription. Some articles you'll agree with, others you won't. But again, it's all about staying current on trends and learning more about the industry.

 Have something to add to this list? Feel free to do so in the comments below!

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Shannon Lewis is a Realtor® and broker at Beringer Realty located in Urbana, Illinois. She and her partner, Debbie Hensleigh, help home buyers and sellers in Urbana, Champaign, Savoy, and many other surrounding communities.

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Comments (9)

Teresa Fiveash, ABR
MidSouth Residential, LLC - Memphis, TN

Shannon,

I'm right there with you!  Reading is so good for us...there is so much to learn each and every day.  All of your picks are dead on - especially your #1.  I'm an introvert also and Jennifer Allan really taught me that I can make it in this business when I was starting to think I couldn't because I wasn't a "salesman".  I probably have enough books for my own library now.  Some other great books, not necessarily real-estate related, but none the less extremely helpful are (in no particular order):  QBQ - The Question Behind the Question by John G Miller; Failing Forward by John C Maxwell; Better than Good by Zig Ziglar and The Go-Giver by Bob Burg and John David MannAbsolute must-haves!

Jul 31, 2011 04:17 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Shannon - AR is a terrific resource, but with so many blogs, it is not really easy to navigate. those who are very comfortable with it usually spend huge amount of time on AR

Jul 31, 2011 04:17 PM
Shannon Lewis
Beringer Realty - Champaign, IL
Realtor, Broker - Champaign-Urbana, IL

Hi Teresa, thanks for adding to the list! Based on your comments and those selections, I believe we have very similar tastes...at least when it comes to business reading :-) I'll be adding a couple of those that I haven't read yet to my library list...

Hi Jon, you're right. AR can be overwhelming at first. I should have added a few tips that make AR more easily navigable such as, instead of reading blogs as they appear on the blog roll, you can choose to head over to the featured posts list. Or you can sign up to receive the "Daily Drop" and focus on reading a small selection of blogs each day. Either way you don't end up spending hours and hours on AR, which while fun and informative could potentially be bad for business :-)

Jul 31, 2011 04:35 PM
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Wow -thanks for the mention - in first place even! Great way to begin my Monday... and you, my dear, definitely GET it. Big smiles here in Florida!

Aug 01, 2011 12:27 AM
Shannon Lewis
Beringer Realty - Champaign, IL
Realtor, Broker - Champaign-Urbana, IL

Jennifer, thanks for dropping by this morning! And thanks for all that you do. I continue to learn a ton from Sell With Soul books, webinars, etc. and I'm not exaggerating when I say I'm not sure where I'd be without having stumbled upon your work at the beginning of my career. I owe you bunches!

Aug 01, 2011 02:33 AM
Steve Warrene
Your Town Realty - Lower Burrell, PA
Pittsburgh Real Estate Investment Specialists

Shannon, I like your choices for that young lady.  A great book I think to read/listen to is Think and Grow Rich.  Our success all starts in the mind and the book Think and Grow Rich will help anyone in any field.

Sep 06, 2011 05:36 AM
Shannon Lewis
Beringer Realty - Champaign, IL
Realtor, Broker - Champaign-Urbana, IL

Hi Steve, thanks for the suggestion. I'll check it out!

Sep 06, 2011 02:52 PM
Pat Fenn
Marketing Specialist for CJ Realty Group/Cindy Jones Broker - Springfield, VA
Looks like the SPAM bots had fun with your old post.
Oct 08, 2012 04:49 AM
Shannon Lewis
Beringer Realty - Champaign, IL
Realtor, Broker - Champaign-Urbana, IL

Holy cow!!! Thanks for letting me know, Pat. Usually I get an email notification when someone posts a comment (like I did with yours) but for some reason didn't receive notification with ANY of those spam comments above. I just reported each and every one of them as spam, so AR should remove them soon. Again, thank you!! :-)

Oct 08, 2012 04:57 AM