6 Time Saving Strategies for Social Media Success

Real Estate Technology with Imagine WOW! Digital Marketing Agency

social media time saving strategy Without a doubt, marketing with social media is a must for your business. It has impacted every aspect of our lives, including the time we waste monitoring it. So how can we effectively build our online presence while reducing the wasteful time we spend tweeting, posting and updating our various social sites?

Creating a social media strategy and setting up a distribution plan will help you steer clear of the many “time sucks” like distracting games, gossip and other non-money making endeavors. Sure there’s a time and place to play games, but it's not while you're working. Granted, you may not have a boss looking over your shoulder, but that doesn’t give you a hall pass to allow non-productive habits.

Create a Social Media Strategy

Map Your Destination

If you have yet to sit down and map out your social media destination, you are not likely to succeed. Of course, there are always the lucky ones that somehow manage to hit the lottery after they have only ever purchased one ticket. But for most of us, success comes from careful and thoughtful planning. Don't set out recklessly with a hit or miss strategy. Instead, create a plan and stick to it, adjusting as needed.

Know Your Audience

Social Media offers us the unique ability to throw our marketing net out further than ever before. We are able to get our message in front of a much larger audience, but with that come accountability and responsibility. We are responsible for monitoring our time and holding ourselves accountable to our goals. It’s easy to lose sight of who our audience is or what our online purpose is. Before you dive into social media, map your destination and know who your target audience is.

Create a Distribution Plan

I’m often asked what my blogging philosophy is when it comes to content distribution. With so many blogging platforms to choose from: Wordpress, Active Rain, Posterous, Real Estate Marbles, Tumblr and Blogger it’s a difficult decision to determine where your post should originate. The most important piece is to start with the blogging platform that you are comfortable with before you create your social media strategy. ALL of your original content should begin on your blog and push out to other social media sites.

Use Automation Tools

Automating a few of your social media posts is another great time saver. There are quite a few tools to choose from that allow you to schedule your posts. Plus, there are tools that can post to multiple sites all at once. This time saving tool will free up your time so you can spend it interacting and conversing with potential clients rather than just pushing information out to them.

Automation Options:

Outsource Tasks (not the Conversation!)

Yes, it is possible to outsource certain elements of social media. A virtual assistant can arrange all your automation. They can also keep track of your metrics, and alert you to important tweets or buzz that you need to address in a blog post or in a direct message to someone. A good long term virtual assistant can even answer your direct messages for you when needed. Outsourcing isn’t for everyone, but it is a solution for someone that just doesn’t enjoy working with social media on a daily basis.

Shut It Down

Yep, you read that right. When you're done with work, you should be done with social media for your business. There isn’t any reason to tweet, respond to Facebook posts or comment on blogs 24/7. It will only serve to distract you from money making tasks and keep you from enjoying other important aspects of your life. There are better and more effective ways to monitor social media and at some point, you need a life outside social media.

With proper planning, implementation and perseverance your social media efforts can and will pay off. You can build your presence, drive more traffic to your website and blog, write more business and see success you never thought possible.




6 Time Saving Strategies for Social Media Success was written by Rebekah Radice.

Comments (88)

Rebekah Radice
Imagine WOW! Digital Marketing Agency - Burbank, CA
Social Media Marketing, Coaching & Training

Efficiency is definitely key to social media success Anthony!  It's difficult to stay focused with so much coming at us so we need a strategy that allows us to get in and out quickly!

Thank you so much Joy for your comment and the reblog!!

Lucien - A destination just means determining what your goals are for your social media efforts.  What would you like to accomplish and where do you see yourself in 1 month, 3 months, etc..  Sit down and create your roadmap just like you would with an other marketing effort.

Jul 31, 2011 04:38 AM
Bruce Fecteau
Century21 Beachside MV - Mission Viejo, CA

Great post!

One hub to create, post, schedule and monitor most of the social media.


Have a great year!

Jul 31, 2011 04:41 AM
Brian Madigan
RE/MAX West Realty Inc., Brokerage (Toronto) - Toronto, ON
LL.B., Broker

These are certainly some very good tips. I need to implement a much better strategy than I have going at this moment. So, this is quite timely from my perspective.

Jul 31, 2011 04:49 AM
Kristin Hamilton CA REALTOR
Berkshire Hathaway California Realty - Beaumont, CA
(909) 557-6966- Specialize 55+ Communties Banning

Great article and great tips. I am so interested in Social Media so I will take your comments to heart. Thanks for sharing!

Jul 31, 2011 05:20 AM
Rebekah Radice
Imagine WOW! Digital Marketing Agency - Burbank, CA
Social Media Marketing, Coaching & Training

Great advice Kaycee and when to post is a question I'm asked a lot.  It's something you really have to moitor, especially if you're not getting much interaction on your page.

Jul 31, 2011 06:01 AM
Daniel Rogers
Final Analysis Home Inspections - Virginia Beach, VA
Virginia Beach Home Inspector

Very informatice and sound advice. Thanks

Jul 31, 2011 06:18 AM
Robert Bob Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX ( West of Houston) Real Estate Expert

Thanks for the plan to attack social media. Your ideas are excellent and I will study and attempt to implement. Thanks again..

Jul 31, 2011 06:33 AM
Peggy Wilson
University Lending Group - Ann Arbor Township, MI
Michigan Mortgage Pro

Great advise as usual, Rebekah!  I actually had the opportunity to do my planning just this week when I was inadvertently locked in my lobby for 1 1/2 hours!  Like so many others, I appreciate the shut it down advice.  Great extra tips from Kaycee too!

Jul 31, 2011 06:38 AM
Roseanne Campagna
John L. Scott RE Maple Valley, WA - Maple Valley, WA
Kent/DesMoines/Blk Diamond/Renton/Maple Valley, WA

Last point especially well taken. I am exhausted by the constant demand if I don't take some downtime.

Jul 31, 2011 10:09 AM
Thomas Haught
The Russell Realty Group - Saugus, MA

Thomas Haught

Excellent post Rebekah!  However, I can definitely feel like I'm a "slave" to technology at times by keeping up with all the social media and blogging sites out there!

I really need to learn how to operate more efficiently,

Jul 31, 2011 12:59 PM
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Rebekah, great content as always!  Hopefully I can't implement a few of these things.  Thalnks so much for sharing.

Jul 31, 2011 03:05 PM
Debbe Perry
Real Living Carolina Property - Morganton, NC
828.439.3084 Morganton/Lake James NC

Great post - now shutting it down! G'Night!

Jul 31, 2011 03:15 PM
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Rebekah - Great post!   I don't use enough of all of these social medias, but trying to use all I can with the time I have ....

Jul 31, 2011 03:30 PM
Gerard Gilbers
Higher Authority Markeing - Asheboro, NC
Your Marketing Master

Great points and glad that it was featured. Like the keep this part of business and leave it alone once you stop working for the day.

Jul 31, 2011 05:18 PM
Patricia Beck
RE/MAX Properties, Inc., ABR, GRI, SRES - Colorado Springs, CO
Colorado Springs Realty

Great breakdown of how to approach social media...like anything else, you have to turn it off sometimes.

Jul 31, 2011 05:27 PM

thanks for the post guys..

Jul 31, 2011 09:40 PM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Great advice, you just have to shut down when your alloted social media time is over for the day or you could just continue on 24/7.

Aug 01, 2011 09:35 AM
Sidney Kutchuk - Realty Works Temecula Kutchuk - Realty Works Temecula
Realty Works Temecula - Temecula, CA
Realty Works Temecula

Rebekah:  I re-blogged this, I thought it was so good!

Aug 01, 2011 04:00 PM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Good post and I bookmarked it for future reference.  Thanks for the information.  I know I need to be doing more of this.

Aug 02, 2011 09:16 AM
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

You seem to always have the greatest tips and tricks.  I feel like I have to bookmark all of your blog posts!

Aug 11, 2011 06:42 PM