I know that this has been covered here in AR, although I am putting mine out there for your bashing or your compliments.
I have had many people comment on my logo as well as my slogan - both good and bad. I have my back window of my car covered with them. I attach them to everything that I can - everywhere I can. Much like every other business.
The comments that I get from the average consumer in my area are: They are great. They look great.
The comments that I get from (some) agents are: Those are demeaning too the industry.
Are Real Estate Agents above EVERY other type of business out there? Too good for name branding and logos. Even the National Brokers understand Name Branding. Should that be left to the Broker and not the Agent?
While I would agree that when slogans are cheesy, they are cheesy. But sometimes the cheesiest marketing gets the attention. While I take great pride in working hard so that my brand is professional and tasteful, why the resentment from others?
Let's take other industries for a moment. I have seen slogans in every line of business that I would never want associated with myself - but just because they choose a bad slogan or logo and are in the same industry doesn't pit me with them, nor diminish my professionalism. They are the competition - which thankfully I can one up with my professional approach.
Yet in Real Estate, there seems to be this "us against the world" mentality, where conformity is expected. And yes while I shake my head when I see what I believe to be a poorly done or cheesy marketing campaign from another agent, I revel in the thought that they will only boost my business.
I would like to hear from those that like my logo and slogan as well as those that don't. Be as kind or brutal as you would like. Your real opinion is what counts.
Even personal criticism is accepted - I have very thick skin, so what are your thoughts?
"Duke Of Real Estate"
Collin Duke, CNS, Realtor®
Toll Free Fax: 1(866)591-9049
The Michelle Musick Jones Team