Some Helpful Basic Blog Advice

By
Real Estate Agent with Realty ONE Group

Consider this what happens when journalism major has reached the six-year mark in real estate blogging ... here are a handful of handy-dandy tips to improving your blogging:

  • Make it worth the readers' while. While people don't want posts to read like Michener novels, they also expect more than what they can find in Twitter. If you're writing less than 200 words on a topic, you probably don't have a great deal to say about it in general. And for what it's worth, many news articles you read in the newspaper are 500 to 800 words in length (barring the longer features.)
  • Watch your spelling. Maybe it's just the degree, but few things are as grating as poor spelling in an article; it's like being hit upside the head with a wrench mid-sentence. Your is a possessive, you're is the contraction for you are. They are interchangeable. Lose means to come in second, or fail to retain something. Loose means ill-fitting. These aren't interchangeable either. Don't blame your spell check. This is fourth-grade stuff. (And don't get me started on the use of apostrophes.)
  • If you're unsure, have someone else read your article to see if it makes sense. There have been some posts here where, try as I might, I can't parse what the writer was trying to say. Stream of conciousness with little punctuation and random capitalization does not make for readibility.

Lastly, two quick notes specific to Active Rain:

  • Forget the Members Only checkbox. The Internet is forever and not only real estate agents are here. If you're writing something that you wouldn't be comfortable seeing on a billboard, don't write it at all. And especially don't write it, check Members Only and think you're going stealth. Things don't work that way.
  • This is just me ... but being a different religion than the majority, religious posts kinda rub me the wrong way. I have no issue with anyone's religion or spiritual choices. But you may want to be aware you could be turning off as many people as you're relating to with such choices. If you're cool with that, so am I.

Hope this helps someone out there. Happy blogging!

Posted by

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Want to read more that Jonathan and Tobey have to say about Phoenix real estate and the industry in general? Check out his outside All Phoenix Real Estate.com blog or his Facebook Fan Page!

Comments (8)

Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I often get turned off by posts that are very long. I like your suggestion to keep it short. Get to the point and make your point.

You might want to check your paragraph explaining the difference between your and you're. Sometimes typos just happen, and because you are familar with what you're writing, it's easy to overlook mistakes. We all do it. I also have a degree in journalism.

Jul 30, 2011 11:41 AM
Krystal Knott
Christie's International Real Estate - Summit Colorado - Breckenridge, CO
Breckenridge CO Real Estate & All Summit County CO

Jonathan, I agree with you and Debbie long posts turn me off.  Also posts without pictures.  I don't have a journalism degree and my husband is a much better writer than me.  At first I was very nervous but I do read my posts to him or have him look them over when I can.  --Krystal

Jul 30, 2011 11:43 AM
Pamela Lauridsen-Bache
Century 21 Beachside, Mission Viejo Ca - Laguna Niguel, CA

I am having alot of fun blogging. I write alot of poetry so this is good for me, I have to actually make a story. I try, sometimes they are good, and sometimes they are just ok.

 

Pamela Lauridsen Bache

Jul 30, 2011 11:52 AM
Kristin Hamilton CA REALTOR
Berkshire Hathaway California Realty - Beaumont, CA
(909) 557-6966- Specialize 55+ Communties Banning

I agree, I think long posts get boring and I find myself scanning down to the bottom. I try to put pictures in mine to make it more interesting. Thanks for all the tips. The comment about spelling;  I totally agree. I have checked 2 or 3 times and read it before I click POST but every once in a while when I go back right then and look at it, typo.....OMG! Thank goodness for the edit button.

Jul 30, 2011 11:52 AM
J. Philip Faranda
J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY - Briarcliff Manor, NY
Broker-Owner

Jon, I wuz going tu ask the gud lawrd to bless yuu but I wun't want tu ofend or enything like that. 

Jul 30, 2011 12:35 PM
Jim Little
Ken Meade Realty - Sun City, AZ
Your Sun City Arizona Realtor

Jonathon, I am with you, especially points 2 and 5. I am sorry my spelling doesn't reach the heights of J. Philip, remark 5 above. I need to get a dictionary. (good job J. Philip)

Aug 04, 2011 02:48 AM
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

Sometimes it's good to read your responses. I responded first...to an error you have in this blog. I often check my blogs for responses to hear what others have to say. You might want to edit your blog. But it appears that you haven't checked this blog for some time. That is a no no. So you write this and leave us hanging with no comments? Don't you want to hear what others have to say?

Aug 05, 2011 09:55 PM
Lynn911.com ~ Dallas Real Estate Agent Top Team
Dallas Houses for Rent Dallas Apartment Rentals Lynn911.com - Dallas, TX

Great blog tips here some on A/r just blog enough words for pts and repeat the same info ... ;p

dallas homes for rent by owner dallas houses for rent by owner lynn911.com

Sep 09, 2011 06:11 AM