TO MARKET (BERKELEY HEIGHTS AND BEYOND)

It is one thing to list your home for sale, but it is something else to market your home.  Anyone who is actively engaged in commerce know that you do not wait for clients to show up at your door. Similarly, sellers want agents who will "market" their properties aggressively. This means conducting a market analysis, which involves comparing our home to similar homes in your area that have sold recently. Then it is the agent's responsibility to "get the word out" by advertising in newspapers, conducting open houses, listing the property on the Multiple Listing Service and connecting with buyers and brokers on the Internet.  Aggressive marketing translates into an increased likelihood of selling your home. Professional agents want to be in constant touch with their sellers to advise if adjustments, changes, offers, or compromises might lead to a sale that might otherwise get away.