Are You Blogging with the Right Mix of Local Flavors?

By
Services for Real Estate Pros with REVStaffing

Here at REVStaffing, our professional real estate virtual assistants write a lot of blogs for a lot of clients in (and associated with) the real estate industry. We work hard to stay on the technological cutting edge, keeping everything that bears your name fresh and timely. You may say, “I pull my blog topics straight from Inman News.” Which is terrific; we like Inman, and we get some terrific topic ideas there!

But we're noticing an industry trend that we think is really exciting – combining timeliness with localism. We write about all kinds of topics related to real estate. What's happening in the news? How do certain federal government decisions impact on the marketplace? We provide helpful insights for both buyers and sellers. We give your readers up-to-the-minute exposure to the opinions and ideas being set forth by leaders in the industry.

But our folks in-house – as well as other real estate marketing professionals – who watch and analyze the statistics, have discovered that the blogs that really ROCK...the ones that get the most hits, and the most feedback...aren't really the ones that have to do with real estate. They're blogs about things that are happening right in YOUR area. As a matter of fact, the more local flavor, the better!

So, why do we think this is exciting? Well, think about. Suppose you have a blog posted about next weekend's really popular Peach Festival that's happening at a local “you-pick” farm in your service area. Somebody who's thinking about moving to your area Googles the name of the biggest town in your market. And voila! Your blog comes up within the top five (or even ten) search results. They click on the link and read your blog. They happen to like peaches...and festivals...and your blog. Now they click on the link in your blog that leads to your landing page. They like the way it looks, fill out your contact form, and you are on your way to your next happy transaction.

Sound easy? IT IS. REVStaffing's team of social media professionals make this scenario a reality for “virtually” all of our clients, every week. We love to write and post blogs, and we really enjoy knowing about fun and timely events that are happening in our clients' service areas.

When people Google towns in YOUR service area, who are they finding? REVStaffing's virtual assistants are experienced bloggers. If you're not yet a client, give us a call for a free needs analysis; we'll be happy to discuss your unique blogging needs. And be sure to visit us on Facebook at http://www.facebook.com/RevstaffingVAs.

You can bookmark this page to return for updates. If you need assistance in the meantime, please contact us by email at info@revstaffing.com or phone at 855-738-7821, extension 703.

©REVStaffing, 2011

Comments (2)

Bruce Parker
RE/MAX Best - Highland Park, NJ

I need to talk with you. I have been looking to create the same thing here in New Jersey. Good post!

Aug 03, 2011 01:54 PM
Sheri Cambareri
Village Properties of Mineola, LLC - Mineola, NY

Thanks for posting.       I enjoyed reading your post.       Thanks again.

Aug 03, 2011 01:56 PM