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15 Tips for Turning Presentations Into Listings

By
Real Estate Agent with Keller Williams Realty

 

15 Tips for Turning Presentations Into Listings

1. Always reconfirm the appointment.

2. Be sure your materials are ready.

3. Take a paper backup of your presentation if you use a laptop.

4. Get good directions and arrive on time.

5. Break the ice with chitchat.

6. Compliment the home during the tour.

7. Qualify sellers to be sure they are motivated to sell.

8. Create a basic flyer with the property's photo before the listing.

9. Mirror the sellers' demeanor to put them at ease.

10. Ask open-ended question to get more information.

11. Listen carefully to responses and adapt your presentation.

12. Watch body language to assess responses.

13. Avoid real estate jargon.

14. Pause to give an opportunity for questions.

15. Ask for the listing.

Amy Dawson, Vancouver, WA Realtor
Vancouver, WA

Good advice, thanks!

Oct 19, 2007 01:20 PM
Robert Whitelaw
Whitelaw & Sons Real Estate Services - Morgan Hill, CA
Broker, CEO, Realtor , ePro
Great list.  I would add getting their early tho. Stand out front with a camera and clipboard, write things down, take a few pictures - even if you already had one for your listing presentation. I started doing this and noticed an uptick in my converting presos.
Oct 19, 2007 01:38 PM