Founder of For Sale By Owner Company Turns to Broker for Help

Real Estate Agent with The Legends of Real Estate, REALTORS®

Founder of For Sale By Owner Company Turns to Licensed Real Estate Broker for Help

by TIM on AUGUST 4, 2011

From the files of stranger than fiction, the founder and former CEO of, Colby Sambrotto, was unable to sell his OWN HOME so he turned to a licensed real estate Broker to get the job done.

According to The Wall Street Journal, Mr. Sambrotto gave  up the FSBO route in favor of hiring a broker. This good decision resulted in attracting multiple offers for his 2000 square foot condominium in New York and a final sales price $150,000 more than the original asking price.  The WSJ said that the listing sold for $2,150,000 which included a 6 percent broker fee.

His own marketing efforts, which included his own online classified ads and FSBO sites, failed to get the job done. This is a trend that more and more sellers are discovering after many months (and sometimes years) of unfruitful FSBO attempts, hundreds of advertising dollars spent, unqualified buyers entertained and general inconvenience and frustration.

The facts speak for themselves. The market is just too uncertain and changing too fast for most DIY home sellers or even for most part-time real estate agents. It is imperative that homes are priced correctly from the very start and if a sale doesn’t come quickly, price adjustment may be required just to keep up and/or ahead of market trends.

If people really want to give the FSBO route a try, I say give it all you’ve got“ but when you decide you need help, for goodness sake, make sure you hire an experience, skilled, professional real estate consultant who will work with you in achieving your goals!

Experienced real estate consultants keep their finger on the pulse of the market daily and are in constant search of better, more effective marketing venues. It only makes sense to hire someone who knows what they’re doing when selling your most valuable asset.

Tagged with: fsbo • selling


Re-Blogged 38 times:

Re-Blogged By Re-Blogged At
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Home Selling
Florida Duval County Jacksonville Mandarin
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for sale by owner
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Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

The FSBO principle works for all but the captain of the ship. He chose to use a professional, because he knew he couldn't do it himself. Results demonstrate, that if you want to sell it quickly at maximum value without the stress, then enlist and hire a real estate professional.  Where's NAR with this info?

Aug 05, 2011 12:15 AM #55
Mona Gersky
MoonDancer Realty, Dillsboro,NC - Sylva, NC
GRI,IMSD-Taking the mystery out of real estate.

I'm taking Andi's suggestion and reblogging also.  I'm only sorry that this didn't make headlines in town newspapers!

Thank you so much for YOUR good investigative reporting.

Aug 05, 2011 01:58 AM #56
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

I saw your post on a re-blog by Mona Gersky--love this! I bookmarked it and want to make a copy for all of the new-found FSBO oficiandos who think that they know all about our business.

Aug 05, 2011 04:41 AM #57
Donna Harris
Donna Homes, powered by JPAR - - Austin, TX
Realtor,Mediator,Ombudsman,Property Tax Arbitrator

I saw that story yesterday and just about laughed! AND paying the "full" commission was the funniest part!

Aug 05, 2011 06:41 AM #58
Andi Grant
310-508-4354 | - Los Angeles, CA
Helping 1st time buyers and home sellers in LA!

Please send Tim's blog link to the Realtor Magazine rep who posts here on Activerain.  I want this to be read and understood nationally.

Aug 05, 2011 06:51 AM #59
J. Philip Faranda
J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY - Briarcliff Manor, NY


REALTOR probably won't give it prominent ink. The broker, as most brokers in Manhattan, is not an NAR member, it is REBNY territory. 

Aug 05, 2011 08:31 AM #60
Tim Fennell
The Legends of Real Estate, REALTORS® - Jacksonville, FL
Jacksonville Real Estate

I want to once again THANK EACH OF YOU who commented and/or re-posted. I've not been able to respond as I would have liked due to pressing business (closings, etc.) - which is a good thing - and because my mom had surgery (knee replacement) yesterday.  She did great but, of course, is in quite a bit of pain today.

Also, note that I did edit the post as I had originally thought that the broker was a member of NAR but have learned otherwise so I edited the reference to REALTOR®.

I hope each of you has a wonderful weekend!


Aug 05, 2011 09:14 AM #61
Sally English
The English Team - Atlanta, GA
Sally English Atlanta Real Estate Agent

HEY Tim and Susan,

I am amazed people ever beleived they could get a better deal at For Sale By Owner.  I think sellers quickly that buyers are too savvy to just let the seller get away with discounted commissions.

NOW, sellers are learning that an experienced real estae advisor is a must

1. In marketing a home

2. In negotiating a sale

3. In actually getting ANY transaction closed.


Kudos to you for tracking down this story.

Thanks for sharing this info, and yes.................. I am re-blogging!

Aug 05, 2011 09:18 AM #62
Sheila Moran
RE/MAX Access (Garden Ridge, San Antonio, New Braunfels) - New Braunfels, TX, RE/MAX Access, 210-32

Wow, an excellent example of why to hire a professional (oh, yeah.  You just said that, right?)  LOL

Aug 05, 2011 09:58 AM #63
Judy Klem
Transition Stage LLC - Shelton, CT
Home Staging, Senior Move Management, Fairfield/New Haven counties

Hi Tim - That is totally ironic. I'm thinking it's going to be a really hard sell for his company's services from here on in...  ;-)

Aug 05, 2011 12:53 PM #64
Kathy Clulow
RE/MAX All-Stars Realty Inc. Brokerage - Uxbridge, ON
Trusted For Experience - Respected For Results

Tim - is it any wonder many local FISBO's end up being listed ..... For those who are capable it is another option but and former CEO of a FSBO company turns to us for help it has to say a lot.

Aug 05, 2011 02:12 PM #65
Don Barrett
Integrity Real Estate Services - Idabel, OK

Tim and Susan, we are seeing more FSBO right now than anytime in the past. 

Aug 05, 2011 03:58 PM #66
Jordon Wheeler
The Jordon Wheeler Group - Fairburn, GA
J W Group Real Estate Sales and Service

Tim and Susan, what an ironic turn of events!  Well, at least the guy had enough wisdom to see that things were not wrking for him using his 'established' methods.  And now I can use his story to talk to fsbo listers.

Thanks for the post and best of success to you!

Aug 05, 2011 09:04 PM #67
Heather Russo
Keller Williams Realty - Kerrville - Kerrville, TX
SRES , REALTOR, Kerrville, Texas Homes for Sale

That is so awesome! I pasted a link to this on facebook this morning!

Aug 06, 2011 03:14 AM #68
Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC
Waters Realty of Brevard, LLC - Rockledge, FL
... a small office, delivering big service!
540,705 Points 6 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

I wonder if the snake oil salesmen ever used their own product?

Aug 06, 2011 11:35 AM #69
Liz Wallace
Century 21 Sherlock Homes - Rockville Centre, NY
Broker C21 Sherlock Homes, Rockville Centre, LI, N

You made my day and I am re-blogging this.  So many others on AR need to do the happy dance.

Aug 07, 2011 03:36 AM #71
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

I saw this when Phil Farada posted it, I was in tears laughing. Talk about a bad market message for FISBO dot com:))) I was expecting all the late night shows jokers to be on it...since than I have seen it on Local News in Los Angeles....anyway I am traveling in Boston right now so I have not been watching the developments since the past few days:))) Great News for the Listing Agent that sold it:))) He will be a HERO!

Aug 07, 2011 06:03 AM #72
Aida Pinto
United Associated Brokers - Downey, CA
Real Estate Broker (562) 916-3237

I will file this under “Real estate irony” ..... Yes, most FSBO end up hiring a licensed broker.....wish I knew the statistics….anyone know?

Aug 08, 2011 07:18 PM #73
Tim Fennell
The Legends of Real Estate, REALTORS® - Jacksonville, FL
Jacksonville Real Estate


I don't know tha stats. The last time I heard it was about 80% but I don't tend to put much stock in those types of stats anyway. Each situation is unique and, of course, each market is different. We don't see very many FSBOs in our area right now due to the current market conditions. 

I have a past customer (investor) who did every deal FSBO between 2004 and 2008 because he had the time and knowledge (after dozens of transactions) but then turned to us again when conditions changed and he needed more than a sign in the yard and a few ads to get the job done.

Aug 09, 2011 12:11 AM #74
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo

thank you very much for the informative and interesting post. I get so much out of the active rain network.

Feb 06, 2012 09:09 AM #75
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