Founder of For Sale By Owner Company Turns to Broker for Help

Reblogger Lora "Leah" Stern 914-772-4528
Real Estate Agent with Coldwell Banker, 170 N Main Street, New City NY 10956

Ironic, but the founder of For Sale By Owner Company, couldn't sell his own home on his own.  He had to turn to a realtor for help!

While the market is still declining, time is money and the longer your home sits unsold, the less you're likely to net from the sale.  Why not save you self the grief and let a local expert realtor guide you through the sale process.  If you're thinking of selling anywhere in Rockland County NY give me a call to review your options to help get your home sold in record time and for top dollar.

Original content by Tim Fennell

Founder of For Sale By Owner Company Turns to Licensed Real Estate Broker for Help

by TIM on AUGUST 4, 2011

From the files of stranger than fiction, the founder and former CEO of, Colby Sambrotto, was unable to sell his OWN HOME so he turned to a licensed real estate Broker to get the job done.

According to The Wall Street Journal, Mr. Sambrotto gave  up the FSBO route in favor of hiring a broker. This good decision resulted in attracting multiple offers for his 2000 square foot condominium in New York and a final sales price $150,000 more than the original asking price.  The WSJ said that the listing sold for $2,150,000 which included a 6 percent broker fee.

His own marketing efforts, which included his own online classified ads and FSBO sites, failed to get the job done. This is a trend that more and more sellers are discovering after many months (and sometimes years) of unfruitful FSBO attempts, hundreds of advertising dollars spent, unqualified buyers entertained and general inconvenience and frustration.

The facts speak for themselves. The market is just too uncertain and changing too fast for most DIY home sellers or even for most part-time real estate agents. It is imperative that homes are priced correctly from the very start and if a sale doesn’t come quickly, price adjustment may be required just to keep up and/or ahead of market trends.

If people really want to give the FSBO route a try, I say give it all you’ve got“ but when you decide you need help, for goodness sake, make sure you hire an experience, skilled, professional real estate consultant who will work with you in achieving your goals!

Experienced real estate consultants keep their finger on the pulse of the market daily and are in constant search of better, more effective marketing venues. It only makes sense to hire someone who knows what they’re doing when selling your most valuable asset.

Tagged with: fsbo • selling



Tim FennellTim Fennell is a Florida licensed Real Estate Broker with The Legends of Real Estate, REALTORS® in Jacksonville, Florida.

His strong background in business development, real estate investments, counseling and marketing greatly enhance his skills as a Listing and Internet Marketing Specialist. 

Tim and his wife, Susan, have over 30 years experience in Jacksonville Real Estate sales, marketing and investing. Both are Accredited Consultants in Real Estate (ACRE®). When you're ready to be consulted with, rather than sold to, give Tim and Susan Fennell a call.

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Al Raymondi
Ocean View Realty Group in Ormond By The Sea Florida - Ormond Beach, FL
Ormond By The Sea Florida - Home and Condo Sales

That's a great story Leah, thanks for reblogging, I missed it the first time around.  Have a great weekend.

Aug 05, 2011 12:14 PM #1
Judy Klem
Transition Stage LLC - Shelton, CT
Home Staging, Senior Move Management, Fairfield/New Haven counties

Hi Leah - Now that is both ironic and awesome! I wonder just how silly he felt about having to do that - or maybe he didn't believe in his own service?!?

Aug 05, 2011 12:52 PM #2
Lora "Leah" Stern 914-772-4528
Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY
Real Estate Salesperson

Al - I caught it on a reblog too and thought it was a winner. 

Judy - FSBO'ing it in an appreciating market may be a breeze but not in todays market.  Maybe he's wise to it and didn't want to loose more time and money.

Aug 06, 2011 03:26 PM #3
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Hi Leah, I read this somewhere else and it cracked me up.  This is not good for his business.

Aug 06, 2011 05:02 PM #4
Janna Scharf
Keller Williams Realty Coeur d'Alene - Coeur d'Alene, ID
Coeur d'Alene Idaho Real Estate Expert

Thanks for the reblog because I missed this first time around.  It cracks me up, too.  But the guy is no dummy, gotta give him credit for that!

Aug 07, 2011 10:20 AM #5
Debbie Walsh
Shahar Management - Middletown, NY
Hudson Valley NY Real Estate 845.283-3036

I posted this on my Facebook last week and thought it was the post of the year!  Good reblog!

Aug 07, 2011 10:52 AM #6
1~Judi Barrett
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

Now that is an interesting post to re-blog.   It's amazing how many experts are not really experts at all.

Aug 07, 2011 01:15 PM #7
Lora "Leah" Stern 914-772-4528
Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY
Real Estate Salesperson

Jennifer - Ya think?  Now why would you come to that conclusion?

Janna - He does well for himself!

Debbie - For sure!

Judi - That does leave you wondering.

Aug 08, 2011 04:36 AM #8
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