An AR blogger asked the question - Why blog when you can just show pictures?
She makes a good point - let me tell you how to do that and reap SEO benefits from it.
First, start a privately hosted WordPress blog. See my blog post Give Your Web Site a Huge Boost in Google for tips.
The purpose of your photo blog is to show featured listings. Choose the home you want to feature, write up a little blurb about it using keywords, and pop photos of the home in the post. Link a couple of keyword phrases to your main web site.
Make sure the photos are named properly. For instance, "family-room-vaulted-ceilings.jpg." Get in the habit of naming the pictures this way when you upload them to your computer.
Add alt tags to each photo, with a few more keywords: "123-Main-4-bedroom-home."
Add a caption to each photo - this is a great place to put the address if you want to, for instance "Large master bedroom - 123 Main Street - Our Town, USA."
Take care not to spam - don't use the same keywords over and over, and only 2-5 in each name and alt tag.
I like WordPress because it is so easy to use, you can choose from hundreds of templates online, and there are hundreds of plugins available. Check out this great list of WordPress photo plugins.
Once you set this blog up, it should be an easy matter to add new listings to it - you have to write something up and take pictures anyway. Do it at the same time you are preparing your MLS listing and voila - you've got a new blog posting in no time!
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