What's the point of doing an Open House? To attract potential buyers for a particular home, and to pick up a few great new leads for ourselves. Okay, so what's the point in doing an Open House if you aren't going to ask everyone who enters to sign the Guest Registry?
During an Open House, you open the doors to allow strangers into a house not knowing whether they can afford it, are looking to buy, and without knowing anything about them. Yet, you are there to try to sell the home. Right? Or do you just enjoy house sitting rather than doing something more constructive? How can you sell the home to someone you don't know? How can you follow up with someone you don't know? And, God forbid, what if something gets stolen during your Open House, or worse? Without a record of those who enter, isn't it really just a waste of your two hours? Not to mention the 2 days the home owners spent getting ready for the Open House? And this includes other Realtors leaving a card so that we can follow up with them.
I'm very up front during my Inital Consultations with my London, Ontario clients when it comes to Open Houses. I show them the stats that say less than 3% of those who attend an Open House actually purchase that exact house. I let them know that an Open House is a great way for me to get their house exposure while at the same time a great way to pick up great leads that may be interested in purchasing a home, although it maybe not theirs. But, conducting an Open House without getting the names, addresses, phone numbers and email addresses of those that come through may just be a complete waste of everyone's time. Without a single piece of identification, there's no way that I can properly follow up for my clients.
So, if someone shows up to your Open House, and they refuse to give you any information at all on your Guest Registry, what do you do? I give them a black and white Feature Sheet and send them on their way. For me, it's about security as much as it's about contact information for follow up.
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