Music - How to set the stage for your videos. Part 7. Final Notes

By
Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors
https://activerain.com/droplet/hpZ

 Music - How to set the stage for your videos. Part 7. Final Notes

Music - how to set the stage for your videos Part 7


"Who are you...who, who, who, who? "
Sure those are the lyrics to The Who's popular song, "Who are you."  But really, "Who are you?" 

It's important for your marketing efforts to reach specific targets, or niche audiences.  And, since most of us can agree that online marketing is a must - today, one of the best tools you can use to enhance your online presence is videos.

When creating videos, your music (and sound) choices can be as critical as your images. Personally, I think it's not only the best and easiest way to make your videos entertaining to watch,  but a thoughtful music (and sound) choice will help you establish connections with like-minded people.

 

Music - how to set the stage for your videos Part 7So far, I've identified three niche targets for my own video marketing efforts. Most of my musical choices have a bluegrass vibe to them,  to best capture the casual, outdoor and fun lifestyle of where I live (and sell Real Estate). However, you'll hear some exceptions - because they worked better to enhance the message, or made the video more fun to watch. 


(Each example is well under 2 minutes, which I think is an important consideration,
after all, we're busy people.)

This series focuses onNorthwest places and lifestyles, and since I'm also a "dog" person, I'm "branding" that message and connection into one of my series.


In this series, I'm continuing the same theme, Northwest places and lifestyles, minus Mac, for those venues where a dog can't easily be part of the show.


And finally, this series is targeted at my "Green Branding." 


I'm an outdoorsy person and nature lover, normally in the company of a big, white dog, and most folks would say I'm "Green." Hopefully, my videos will provide an opportunity for me to connect with like-minded people - who eventually need a Realtor.


But, this isn't about me, me, me.
Who are you?  Spend some time thinking about your "unique qualities and passions," and obviously, the target audience you hope to reach.  How can you best connect?

David Ames
is a cool and contemporary Real Estate professional with a passion for his bright lights, big city -  San Francisco, California.  Part 2 Rock n Roll Notes.

Rebekah Radice is a smart and hip, young woman with a lot of knowledge about her Colorado Springs, Colorado market, mortgage options and technology. Part 3 Newsworthy Notes.

Pamela St. Peter is a warm, stylish and sophisticated Realtor (with a touch of Green) and an avid proponent (cheerleader) of the "Triangle" in Wake County, North Carolina. Part 4 Savvy Notes.

janeAnne is a Solid Green Ecobroker with a passion for the Western North Carolina mountains, land, homes and lifestyles. Part 5 Artistic Notes.

Richard Yates is a friendly, experienced and knowledgeable broker who enjoys the people and lifestyles in Mission Viejo, California. Part 6 Helpful Notes


If you haven't already done so,
watch their videos and see if they are conveying their messages effectively. It appears to me as if they know who they are-and understand their target audience. 

Did you miss?

Music Notes Part 1.

Stay tuned...for other video related tips in the future.

Royalty Free Music and other Notes to ponder.

Narration Notes for your Videos.

How to hit the post! Video tips from inside the studio.



 

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ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.

 

360-608-4900 

info@natureasneighbors.com
 

                                                                             

 

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Rainmaker
291,597
Rebekah Radice
Imagine WOW! Digital Marketing Agency - Burbank, CA
Social Media Marketing, Coaching & Training

I've loved this series Debb and have found myself inspired to dive into videos that spotlight all of the fun and outdoorsy things there are to do around Colorado Springs.  I have to say - your Mac and me series is certainly my favorite, but all of them show what a distinct difference music can make.  Thanks for sharing all of your knowledge and talent!

Aug 23, 2011 10:31 AM #1
Rainmaker
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Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Like Rebekah, I have really enjoyed this series.  Good insight and excellent examples to learn from.

Aug 23, 2011 11:13 AM #2
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Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

That is an impressive line up of people you have there, ma'am.  And what does 'like minded people' mean? High school in the late 60s early 70s :)))))  Great series, sweet friend.  Good work!

Aug 23, 2011 11:51 AM #3
Rainmaker
309,008
Carol-Ann Palmieri
RE/MAX Executive Realty, Al and Cal Realty Group - Franklin, MA
"Cal" the Real Estate Gal

Hi Debb!    Excellent is pretty much all I have to say other than you have inspired me to get into working on this.    Easy, breezy, comfortable feel to your videos.  Informative but entertaining so you don't feel like you are being preached at.   I am really clueless here.  Do you use some kind of movie maker?    Great series.  Thanks for the help!!!  

Aug 23, 2011 12:58 PM #4
Rainmaker
1,769,205
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

Love this series Debb. I feel that suggesting and bookmarking isn't enough. But I did it anyway.

Really enjoyed your style, tying in your dog fit well in the video. Lots of good stuff here for anyone doing video and needs help. Awesome work!

Aug 23, 2011 07:11 PM #5
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Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

I didn't have much time before when I commented, but I wanted to come back and say a few things.  Like Rebekah, you have a voice that is perfect for this venue, pleasing and soothing to listen to.  You are about as cute as they come, and the content is so perfect that I felt like I had been there with you.  These are the best video productions that I have seen here.  I am constantly looking for someone to emulate as I have not done one yet, but haven't seen one that I thought I could do, especially in under two minutes, and that I would be comfortable with.  These are phenomenal.   

Aug 23, 2011 11:28 PM #6
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Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

Oh, and the other thing that I wanted to know is what kind of video editing software are you using?  I am having a hard time with the voice overs . . . your butterfly video was AMAZING. 

Aug 23, 2011 11:31 PM #7
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Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate



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Debb, this is an extremely well done series and one that all of us here in the VBloggers! group I'll bet has bookmarked.  Thanks and keep the tips coming!

Aug 24, 2011 04:09 AM #8
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Rebekah, thanks Colorado Outdoorsy woman - I can hardly wait to see what you come up with - you live in such a beautiful area - it's going to really be amazing.  Please consider a video featuring your fall colors - Kelsea (daughter) and I went on an Aspen's turning drive last fall - it was so spectacular. 

Imagine, the leaves, the sounds (Aspens sound like little hands clapping, when the wind's blowing through) - just a thought. :)

Anita, glad you found the series helpful - that was the goal! 

Mimi - laughed out loud at your like-minded people remark. Cute. And, anytime you want any help call me - I'll walk you through the steps.  I use iMovie and I do all the edits and work in that program. I used Garageband for the audio once, but I find it's easier to keep it all in iMovie.  You'll have to let me know what software you have available to you. 

You also have Rebekah close by - she's a great resource for the audio stuff, I'm sure.  But, again, if you need or would like some help or input - holler. 

Aug 24, 2011 04:29 AM #9
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Cal, thanks, you've been such a great supporter of this effort - I hope you know how much I appreciate you.  And, if you ever want any help with your videos, you know who to call right? :)


Tom, how very kind of you. I sure hope it's been helpful and that it will give folks a better handle on video production. ( At least the audio portion) Sometimes, we just need a little inspiration to take the next step. 


Pamela, Thanks so much for the feature - the VBloggers group has really been a great platform for all us who are trying to improve our video styles and skills.

I have a long way to go yet, but the journey's a heck of a lot more fun with all of us working together.  I'm still working on the copy right post ---:) 

Aug 24, 2011 04:35 AM #10
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Toni Weidman
Sailwinds Realty - Trinity, FL
20+ Years Selling Homes in New Port Richey, FL

Lots of good information here, Debb. I haven't really gotten in video yet. Except for my Skinny Dipping Sandhills.

Aug 24, 2011 07:58 AM #11
Rainmaker
533,559
David Gibson CNE, 719-304-4684 ~ Colorado Springs Relocation
Colorado Real Estate Advisers LLC - Colorado Springs, CO
Relocation, Luxury & Lifestyle residential

Deb a bluegrass vibe would be so welcome instead of Vivaldi’s Four Seasons for the one millionth time.

Aug 24, 2011 12:51 PM #12
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Toni, I have to see the Skinny Dipping Sandhills....:) I'll search for it on your blog.

David, I hear you. Yes, that sound track has been sooo over played.

Aug 25, 2011 05:37 AM #13
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hey, thank you very much Richard.

I hope it ends up being of some value  - I figure if they use your Tips for Real Estate Videos, Your eXcellent Series - (what you have of it at this point) and my Music series, they ought to be able to produce some pretty watchable videos with a shorter learning curve.

My project now is to produce more darn videos. I'm working on one (per my Designated Broker request) to showcase Camas, the livability, etc. I've finally ordered new microphones, one for my desktop - Blue Yeti, and another for my Camcorder. Hopefully, it'll kick things up a notch. :)

At any rate, I sure love the creative side of videos and have so much fun with them. I know you do too. 

I'll be looking to see what you come up with next. Always nice to have you visit one of my blog posts. I appreciate your time.

Aug 25, 2011 12:37 PM #15
Rainmaker
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Elva Branson-Lee
Solid Source Realty GA - Atlanta, GA
CDPE - Atlanta Real Estate & Short Sale Agent

Hi Debb. Your vlogs are so inspiring. I've joined the group and am ready to take the plunge...I think. Problem is finding the time to actually put together something as nice as these. How many hours did you need to invest in each of these short videos, start-to-finish? 

Sep 02, 2011 01:42 AM #16
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Elva,

Thanks, that is very kind of you. I'm so happy that you've joined Vbloggers.

It does take time, especially at first. But, now I'm about an hour for the shoot...and about an hour for editing. But, it's worth it to me. I love the creative aspect of video.  Let me know if you need anything - not that I'm a pro, but I might be able to help you avoid some the beginner mistakes.

Thanks for the visit. D

Sep 02, 2011 06:53 AM #17
Rainmaker
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Steve and Jan Bachman
RE/MAX Gateway, Reston, Herndon, Ashburn, Sterling, Fairfax - Herndon, VA
Realtors - Northern Virginia

Debb, what a great job. These videos are awesome.  Jeez...I have a lot to do.

Sep 12, 2011 07:23 AM #18
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Steve - you're being too humble. :) You've got a nice and warm style that you've developed. The best part about AR is that we're unique and share our talents and areas of expertise. We learn from one another and I like that a lot!

Sep 12, 2011 07:41 AM #19
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