Music - How to set the stage for your videos. Part 7. Final Notes
"Who are you...who, who, who, who? " Sure those are the lyrics to The Who's popular song, "Who are you." But really, "Who are you?"
It's important for your marketing efforts to reach specific targets, or niche audiences. And, since most of us can agree that online marketing is a must - today, one of the best tools you can use to enhance your online presence is videos.
When creating videos, your music (and sound) choices can be as critical as your images. Personally, I think it's not only the best and easiest way to make your videos entertaining to watch, but a thoughtful music (and sound) choice will help you establish connections with like-minded people.
So far, I've identified three niche targets for my own video marketing efforts. Most of my musical choices have a bluegrass vibe to them, to best capture the casual, outdoor and fun lifestyle of where I live (and sell Real Estate). However, you'll hear some exceptions - because they worked better to enhance the message, or made the video more fun to watch.
(Each example is well under 2 minutes, which I think is an important consideration,
after all, we're busy people.)
This series focuses onNorthwest places and lifestyles, and since I'm also a "dog" person, I'm "branding" that message and connection into one of my series.
In this series, I'm continuing the same theme, Northwest places and lifestyles, minus Mac, for those venues where a dog can't easily be part of the show.
And finally, this series is targeted at my "Green Branding."
I'm an outdoorsy person and nature lover, normally in the company of a big, white dog, and most folks would say I'm "Green." Hopefully, my videos will provide an opportunity for me to connect with like-minded people - who eventually need a Realtor.
But, this isn't about me, me, me.
Who are you? Spend some time thinking about your "unique qualities and passions," and obviously, the target audience you hope to reach. How can you best connect?
David Ames is a cool and contemporary Real Estate professional with a passion for his bright lights, big city - San Francisco, California. Part 2 Rock n Roll Notes.
If you haven't already done so, watch their videos and see if they are conveying their messages effectively. It appears to me as if they know who they are-and understand their target audience.
Did you miss?
Stay tuned...for other video related tips in the future.
Royalty Free Music and other Notes to ponder.
Narration Notes for your Videos.
How to hit the post! Video tips from inside the studio.