437 South Street, Weston, MA
Hi folks, How has your summer been? Mine has been wonderful thanks and along the way I have learned so much about the real estate industry. I had to go quiet for some time here to allow my strategic work to be completed. Right now I am in the beginning process of redoing my websites to create more of what I want and need out of them.
In real estate websites serve a variety of purposes. Lead generation, engagement with your audience, an opportunity to speak directly to your clients and prospects on an “always on” basis are just some of the benefits. Since more than 90% of everyone searching for a home starts on the internet then it just makes sense that you are on the internet to be found.
Most large agency websites that allow their agents a page on their site calling it a “website” are providing next to no help to the agent who usually foots the bill at some extraordinary cost, i.e. profit center for the agency. Having your own site that allows you to pay attention to what specific actions people are taking is critical to your ongoing success. It makes sense to pay attention.
I am not sure when my new sites will be up, but I do know that I will be measuring the success of them in very specific kinds of ways.
Gas Lamps and Boston Architecture
The site must generate leads. The site must generate a readership and an audience, the site must highlight my properties and those of my colleagues, the site must contain content that people want to know. If I do this I will be very busy as an agent–it is that simple.
Having the right tools to use today is critical to your success. Your website is your public face. It is time for you to look in the mirror and see what your website face is saying about you and make the right adjustments to get what you want. Best of luck and have a wonderful end of the summer.
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