How To Use QR Codes Correctly! (Plus a FREE Offer!)

Services for Real Estate Pros with RealSupport Inc.

We’ve all become pretty familiar with QR Codes within the past year.  What seemed to be the strangest little box with a mess of black and white lines is now being used on everything from t-shirts, signs and food products, to magazines and business cards, or anywhere else you can think of!  The nation quickly went from, “what is it?!” to “where else can I use it?!” almost overnight.  


Real Estate agents have caught on quickly as this cutting edge technology is helping to reach clients in the race for immediate information and to boost the appeal of their business.  The question that arises, however, is: are QR Codes being used correctly?


Our Founder and President, Carrie Gable, recently addressed this pertinent question in a blog interview by Gwen Moran of The Residential Specialist.  In this article, Code Game: QR Codes Can Be A Valuable Tool- If Used Properly, Carrie notes that she’s seeing agents who aren’t using QR Codes the way they were intended to be used.  


It’s time to take a closer look at why we use QR Codes, how they should not be used and how they are most effective!


Why We Use QR Codes:


QR Codes...


- Effectively link up print and online marketing efforts

- Can track leads

- Offer immediate access for Smartphone users to the information they want


In the interview Carrie explains that “The goal of QR codes is to give the user what they want. So it’s important that QR codes direct interested parties to the specific page they are looking for...”  


How QR Codes Should Not Be Used:


Do Not Use QR Codes...


- On websites
- On blogs
- In email signatures


“Why would I pick up my phone to take a picture of a QR code that will take me to a website that I’m already looking at? That doesn’t make sense,” explains Carrie.


- If they do not link directly to the desired information


“For example,’ notes Carrie, ‘when promoting a first-time homebuyer seminar, the QR code on the postcard or flier should link to a sign-up page on the website, not the agent’s homepage. “You need to have a clear idea what the QR code should do. Sending them to your homepage [when they want to go somewhere else on the site] does a disservice to users.”


How QR Codes are Most Effective:

QR Codes are Effective When...

- Used on flyers, postcards and other print marketing materials

- Placed on a yard sign directing potential buyers to more information on the home that’s for sale

- You understand your consumer and know that they are the type of people who would utilize this technology

- The page you are directing people to is set up for use on a Smartphone


Interested in learning more about QR Codes and how to use them to their fullest potential?  


Join our FREE QR Code webinar hosted by our Founder and President Carrie Gable on Wednesday, September 14 from 2-3pm CST!  You won’t want to miss out on this informative webinar by an expert in the industry! 

Register now for Utilizing QR Codes in Real Estate to Capture Leads!  


You can also view the full article from The Residential Specialist in which Carrie was featured!  


We hope you take advantage of our FREE webinar that will help guide you in how to boost your business with this cutting edge technology!


As always, feel free to contact us at anytime with any questions or to get started using a Real Estate Virtual Assistant for all of your marketing needs!

Allie Coyle
Blogging & Copywriting Specialist 


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Donna Harris
Donna Homes, powered by JPAR - - Austin, TX
Realtor,Mediator,Ombudsman,Property Tax Arbitrator

I do chuckle when I see QR codes on websites and blogs and such. I'm already on my computer, just hyperlink the page!

Aug 11, 2011 04:51 AM #1
Scott Pierce
Listings-to-Leads - San Francisco, CA
Founder & Chief Evangelist at Listings-to-Leads

We do put the QR Code on our Single Property Websites for two reasons: 1) to show potential sellers that the agent uses QR Codes and 2) if the buyer wants to put the property information on their phone in order to go do a drive by or otherwise have it with them.

But in general, yes, putting QR Codes in online marketing, esp. when all  they do is point to a website homepage, is pretty worthless.

In our system, the QR Code, short URL and mobile single property website are all automatically created  when the listing is imported from the MLS or otherwise entered into the  account.

Aug 11, 2011 05:08 AM #2
Dots in a Box

While we at Dots in a Box agree that putting QR codes on web pages seems redundant, we have registered many scans off them! A v-card QR on someone's e-mail signature enters the info right in the readers smart phone! A QR code on a restaurant's website allows a user to take the mobile version of the website with them which often includes a map and special coupon that is not available on the regular site. Also, for real estate, we have seen many a client that will scan a QR code from a property webpage so they have the mobile version of the home specs and map right there whiile they are driving and seeing others. 

Aug 15, 2011 02:46 AM #3
RealSupport, Inc.
RealSupport Inc. - Schaumburg, IL
- Virtual Real Estate Marketing

Hi Donna- We agree, it is a little redundant if they're already on the page!  Thanks for your feedback and taking the time to stop by our post!

Hi Scott and Dots in a Box- Thanks for your comments!  We understand that there are those instances when you have  a specific purpose in placing a QR code on a website, but overall it's not necessary and we wanted to give agent feedback as to why.  We've had agents come to us that wanted QR codes on every blog post and every page of their website just because they felt it was the thing to do, so our goal here was to clear the air on how to most effectively use them.  Thank you for letting us know how they've worked well for you!


Aug 17, 2011 05:45 AM #4
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