Working Real Estate Leads: How Not to Suck

Education & Training with Internet Marketing Specialist Designation

Communication plans for real estate leads.
This blog post and video are excerpts from Ben Kinney’s “37 Ways to Not Suck at Real Estate” webinar.  In this ten minute video, Ben covers three key groups of customers real estate agents need to communicate with to grow a steady business.

Communication to Your Database
A simple communication plan to stay connected with four classifications of leads: haven’t met, met, sphere, and core.  The plan Ben Kinney outlines costs the real estate agent next to nothing and takes advantage of the low hanging fruit in your local market. Learn how to train your database of real estate leads to send you business!

Communication to Sellers
Real estate agents need to demonstrate to their sellers that they are doing everything possible to list their property.  This video includes the system used by Ben Kinney’s team to maintain continuous contact with their sellers and drive referrals from every interaction.

Communication to Leads
How do you work your leads at the highest possible level?  Leads are leads, regardless of whether they come from the internet or offline advertising.  The real estate agent’s responsibility is to respond with lightning speed and then work the lead with persistently until they buy or they die. 

View the complete series of videos on “37 Ways to Not Suck at Real Estate” offered by the Internet Marketing Specialist Designation

IMSD Discount: Register using the code “37Ways” for a $200 discount on a full year of IMSD training.


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Yvette Chisholm 08/29/2011 12:03 PM
Real Estate Sales and Marketing
real estate internet marketing
real estate online marketing
ben kinney
real estate lead

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Yvette Chisholm
Long & Foster Real Estate, Inc. - Rockville, MD
Associate Broker - Rockville, MD 301-758-9500

Great Audio - thanks....going to reblog this important reminder!

Aug 29, 2011 12:00 PM #1
IMSD Designation
Internet Marketing Specialist Designation - Kirkland, WA

Thanks, Yvette. We appreciate the feedback.

Aug 29, 2011 12:03 PM #2
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