Real Estate Klout Scores

Education & Training with Internet Marketing Specialist Designation

Real Estate KloutWhy do Klout scores matter for real estate agents? 

Imagine you are faced with this listing presentation question:

 “What makes you stand apart from Agent X?” 

Being a savvy real estate marketer, you present the seller with your Klout Score of 65.  Then, you show them the competing agent's Klout Score of 18.  You have hard stats to demonstrate that your online influence is going to help you market their their home via the internet better than Agent X.

This interview between IMSD Founder Ben Kinney and Klout's marketing manager Megan Berry provides insight into how Klout measures your overall online influence as a real estate agent. Klout scores for real estate are calculated by looking at social networks like Facebook, Twitter, YouTube, LinkedIn, and FourSquare.   The Klout Score measures influence based on your ability to drive action.

Watch this one hour webinar to learn how Klout scores are determined, the importance of Klout to real estate agents, and future plans for the Klout tool.

Not enrolled in IMSD yet?  Enter the promotional code “Klout” for a $200 discount on this real estate marketing training program developed by Ben Kinney.


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Bob Caldwell 03/07/2012 12:00 PM
Real Estate Technology & Tools
real estate internet marketing
real estate online marketing
ben kinney
internet marketing specialist designation

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David Spencer
Keller Williams Northland - Kansas City, MO
Show Me real estate in Kansas City

You're nuts if you think a seller is going to put credence in your score.

When you get up to leave, you have a signed contract or not obtained on your face to face contact. Nothing else matters.

Aug 12, 2011 11:31 AM #1
Courtney Cooper
Ben Kinney Brokerages Leadership at our Keller Williams North Seattle Office - Seattle, WA

I think a savvy seller will look you up on Klout - especially as it grows.  I think the webinar was GREAT - thanks you guys!

Aug 13, 2011 11:22 AM #2
Bob Caldwell
Fitzgerald Financial, a Division of Monarch Bank - Annapolis, MD
VA Mortgage Specialist and Military Relocation Services

Klout is fantastic--in launching a social media marketing campaign, the goal is to increase one's online presence, in hopes that will lead to more business.  Klout shows you exactly how well you're doing in terms of leaving an "online presence."

Mar 05, 2012 01:04 PM #3
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Bookmarked - and need to see the video to understand what Klout is all about. If this can get me more listings...why not?

Mar 07, 2012 12:08 PM #4
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