Why do Klout scores matter for real estate agents?
Imagine you are faced with this listing presentation question:
“What makes you stand apart from Agent X?”
Being a savvy real estate marketer, you present the seller with your Klout Score of 65. Then, you show them the competing agent's Klout Score of 18. You have hard stats to demonstrate that your online influence is going to help you market their their home via the internet better than Agent X.
This interview between IMSD Founder Ben Kinney and Klout's marketing manager Megan Berry provides insight into how Klout measures your overall online influence as a real estate agent. Klout scores for real estate are calculated by looking at social networks like Facebook, Twitter, YouTube, LinkedIn, and FourSquare. The Klout Score measures influence based on your ability to drive action.
Watch this one hour webinar to learn how Klout scores are determined, the importance of Klout to real estate agents, and future plans for the Klout tool.
Not enrolled in IMSD yet? Enter the promotional code “Klout” for a $200 discount on this real estate marketing training program developed by Ben Kinney.