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If the Comparable Sales are so Crummy, Why Did They Sell (& You Didn't)?

By
Managing Real Estate Broker with Howard Hanna Rand Realty License # 49FA1074963

I can see why people get biased. I got word tonight that my client's offer on a home in Tuckahoe was accepted. She is very happy. What is unusual about this particular deal is that the sellers actually interviewed me before they first went on the market but elected to list with someone else. I respect the agent, so I was happy for them. He and I are pals, and we are excited to be doing our first deal together. Ironically enough, the home is being sold for the exact price I predicted back in February, which was also probably the reason I didn't get hired. 

The real pleasure about the negotations was that even though we started somewhat far apart, my colleague and I kept cooler heads and affected a meeting of the minds fairly quickly and solidly. It was very cool, and a far departure from the mini dramas I have seen playing out lately where the agents, who should be stablizing figures, have let their emotions get the better of them and inject unneeded drama into a process that calls for calm and sanity. 

Among the sillier tactics I have seen is the petty nonsense some sellers and their agents pull when comparable sales are cited as justification for the price offered. 

  • Oh THAT dump? Our place is way better
  • Number 122 up the street? Are you kidding? Have you seen how it backs up to the highway?
  • Obviously you've never seen the inside of of this one. It is a fetid relic.  
  • That is in no way shape or form a comparable. Please. How insulting. 
Now, the more mature Westchester neighborhoods are no cookie cutter subdivisions, and it is true that no two houses are exactly alike. But a comparable sale does not suggest an exact sale. It simply appeals to similar end buyers. So if you have an 1800 square foot tudor, a 1900 square foot colonial is plenty close enough. And while I respect some honest bias toward one's own home, it is ludicrous to think that the other homes that have been selected by by the market while you remain unsold are bad places. If anything, buyers in Westchester are scooping the cream off the top. If another house sells ahead of yours, what makes you think yours is better? Why would a buyer choose another house if it was not as nice as yours for the money? 
 
Are the buyers stupid? Blind? Hardly. Buyers today are more savvy and careful than they have ever been. If a house sells ahead of another, it is always for good reason. 
 
In short, it is foolish to discount the comparable sales because of subjective bias, especially in this environment. Anything selling now is priced right and in good to great shape for the money. You can take that to the bank. The sooner some sellers (and their agents) come out of the fog that their house is not the only habitable house in the neighborhood the sooner they will sell. It means suspending bias, but it pays off far better in the end than destructive house vanity. 
 
Brokers and agents who grasp this are doing their job right. 
Bryan Robertson
Los Altos, CA

My local market has the same issue, 2 homes are seldom alike.  As such, it's important to consider how similar they are as much as possible without throwing out a comp altogether.  If they're both older homes, in need of work (no matter what kind), then they're good comps.  As long as it's a match for age, size, location, lot size, and overall condition, it'll work.

 

Aug 13, 2011 04:05 AM
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi J. Philip - Thanks for another useful post. The takeaway for me is right there in your title - an approach I'll certainly use in the future when I face this line of reasoning - maybe a bit more gently stated, but maybe not. A good argument to use in a tight place.

Aug 13, 2011 04:56 AM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

What a great way to put it in perspective.  You can't quite call the houses that sold before you dumps if a Buyer chose them over you.

Aug 13, 2011 05:50 AM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

Featured in the group:  Bartender, Make it a Double.

Aug 13, 2011 05:51 AM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Very gracious, J.P.  People do have their bias toward their own homes.  I certainly don't blame them, but at some point, reality must set in.   Sounds like it did.  Congrats on the sale!!

Aug 13, 2011 06:04 AM
Leslie Ebersole
Swanepoel T3 Group - Saint Charles, IL
I help brokers build businesses they love.

but phil, we have 3 coats of benjamin moore paint, a bump out in the kitchen and carpeted stairs. ņo one really cares about a larger yard and mature trees. we'll wait for the buyer who appreciates what we have.

you won your ofer....i just lost mine on a listing didn't get in march. they really believe in the value of that bumpout.

Aug 13, 2011 06:45 AM
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA

J. Phillip:

You and the listing agent saw past the emotion and logically helped your respective clients come to a meeting of the minds.  As to comparables, I live in an area where most homes are not alike, similar, but not alike.  One must make accommodations, and your comparisons seem reasonable to me.

Aug 13, 2011 08:22 AM
Kathleen Vetrano
RE/MAX Gateway - Falls Church, VA
Helping YOU Achieve YOUR Dreams

J. Philip,  Very well said.  Just as sellers are partial their home, buyers are just as partial to the home that would meet THIER needs.

Aug 13, 2011 09:05 AM
Mike Litton
Mike Litton, Broker Associate - Escondido, CA
Realtor - 760-522-1227 - Homes For Sale Escondido

J. Philip, what a great post! Thank you for reminding us that we need to stay in a state of curiosity and stay out a state judgement!

Aug 13, 2011 01:45 PM
J. Philip Faranda
Howard Hanna Rand Realty - Yorktown Heights, NY
Associate Broker / Office Manager

Thanks for your comments. One point of clarity I'd like to make is that my colleague did not "buy" the listing. I don't list every house I interview for, and while I may recall quoting a lower price, people can list at whatever price they wish, and the difference in recommended prices was not that disparate. 

Aug 13, 2011 04:36 PM
Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

Thanks for the reminder to keep emotions out of it. It does seem to be the trend lately. 

Aug 13, 2011 05:34 PM
Jesse Madison
One Point Plus Real Estate - Laguna Niguel, CA
List For Less...Sell for More | 1% List Fee!

You make a good point. But Sellers will always be emotional and biased about their home. Agents should have cooler heads about these situations. 

Aug 13, 2011 09:22 PM
Ridhi Raheja
Movement Mortgage (Illinois) - Naperville, IL
FHA, 203k, VA, Jumbo, PreApproval, Jumbo Home Loan

It is business after all . great job of not bringing emotions into it.

Aug 14, 2011 02:38 AM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

Timely and valid points - and you are so correct-

"Are the buyers stupid? Blind? Hardly. Buyers today are more savvy and careful than they have ever been. If a house sells ahead of another, it is always for good reason."
 
Congrats on the feature. D
Aug 14, 2011 05:16 AM
Justin Dibbs
Fairway Independent Mortgage - Ashburn, VA
Mortgage Advisor

You're spot on.  Mini dramas seem to be the norm these days unfortunatly.  I don't understand how agents let their emotions run so unchecked :-(

Aug 14, 2011 08:09 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Suspending bias - what a novel idea! I'm glad you and your friend were able to make this one come together.

Aug 14, 2011 06:18 PM
Michelle Francis
Tim Francis Realty LLC - Atlanta, GA
Realtor, Buckhead Atlanta Homes for Sale & Lease

J Philip, 

Great blog post I missed until Chris Ann re-blogged.  Well said.  The comparables do count.  

Love that you were able to SELL the home even though you didn't get the listing.  Folks will go with higher price almost every time.

All the best, Michelle 

Aug 19, 2011 09:42 AM
Dave Halpern
Dave Halpern Real Estate Agent, Inc., Louisville, KY (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

Blowing up negotiations gives agents a reputation of being too hard to deal with. It could be the difference next time between having your offer considered or not.

Aug 19, 2011 10:36 AM
Lynn B. Friedman CRS Atlanta, GA 404-617-6375
Atlanta Homes ODAT Realty - Love our Great City - Love our Clients! Buckhead - Midtown - Westside - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Dear J Philip -
I love that you got half the commission at the price point you predicted!
Calm and cool and WIN/WIN as a goal - the best approach.
Have a happy day -
Lynn

Aug 19, 2011 08:00 PM
1~Judi Barrett
Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

You were definitely familiar with this property and it's market value.. How interesting that your buyer ended up with a contract to purchase one that you had interviewed for the listing on.

 

Sep 17, 2011 12:21 PM