AOL stinks! Not a big fan of MSN either... why?
When I send property blasts to my fellow Realtors, I am very unhappy when they "report" me as spam. Do they know they are "reporting" me or do they just have a button that says "spam" that they push thinking that is somehow sorting out their inbox?
For one thing, if you are a Realtor, you are an entrepreneur. I have respect for you by taking the chance to control your destiny and essentially be your "own boss." Conversely, I wish you would show me the same respect.
How many folks among us have had a client who *thinks* they know what they want, you plug in their requirements into the MLS, and they just can't seem to find what they are looking for? I have a girlfriend who does this ALL the time- she drives around instead of relying on the MLS because oftentimes, she will find something she likes and if it doesn't fit a criteria she thinks she wants, she will change her criteria.
This is where my email blasts come in. What if my property is in your client's price range? It may not fit into the mold but give it a try!
I also run a side business geared towards Realtors, subcontracting certain work for which I send email blasts- what if you need me?
Don't get me wrong, I TOTALLY understand having more emails than you know what to do with. But my emails are embedded into the bodies of the email- it takes 5 seconds for you to read my email and move on. You don't have to report me as spam.:(
Finally, I also purport that emails from AOL or MSN (among others including gmail) are unprofessional. I don't mean to offend anyone, but you can easily create an email address that reads "John@JohnSmith.com" and have it routed to your AOL address. That won't solve MY problem but it will make you look more dignified while you practice.
Is there B2B marketing that is more effective and less "offensive"? Are you top-of-mind? Let me know!