Why are you working up the Activerain leader board?

Real Estate Broker/Owner with Intero Real Estate CA BRE #01191946

Somtimes a little competition is a good thing.  A few months ago when I shifted my focus to mostly hyper-local articles, I started generating a lot more points.  I got into all the habits that generate lots of blog activity and made the viewing public take notice of my blog.  However, I noticed something else.  Other bloggers took notice of my blog.  In particular, the people ahead of me on the California leaderboard.

What I noticed is that people who were not posting regularly, commenting all the time, and "working the mojo" to rack up points suddenly decided they had to get back in the game.  I've even noticed a couple of folks trying to catch up.  The Activerain leaderboard for the top 100 members has really gotten lively lately.  In fact, trying to crack the Top 50 has been a challenge was the few people who are in front of me have really gotten back into bloggin .  So, this makes me wonder if a little friendly competition is a good thing?  It also makes me wonder "Why are they working up the leader board?

Are you inspired to work harder at blogging because someone gets more points than you do?  I'm motivated by building my collection of articles and branching out into video blogging and other areas.  My motivation is leads and business activity.  But I have to admit that when I see those ahead of me on the leaderboard, I'm motivated to work just a little harder.  You see, I have a goal to hit the Top 50 in California.  Why?  Because I'll get Page 1 exposure through Activerain.  There's a little prestige in that and it might help me get a little more web traffic.  After all, that's what it's all about.  So, while success is it's own reward, being higher on the list is a nice "bonus".

So, if it's not about the points and it is about the success, then how about this - Do the top bloggers inspire success in those that aspire to be top bloggers?

I aspire to write more quality, hyper-local content to build my portfolio of articles because doing so moves me up the ranks.  There's an old saying, success breeds succes.  As those at the top continue to succeed on Activerain, they hopefully inspire those working their way up the leaderboard to succeed as well.

Are you inspired by the leaders?  Do you work hard to move up the ranks?  Why?


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Brin Realty Associates Team At Bean Group
Bean Group | Brin Realty Associates - Amherst, NH
Amherst NH homes and Southern NH real estate

Don't laugh, I'm working hard on moving up the ladder because I want my Rainmaker status to be free!  And of course I do it for the SEO, have to say the social piece has been an added bonus!

Aug 15, 2011 04:22 AM #2
Eric Crane -- Your Full Service, Discount Fee Realtor®
DPR Realty LLC - Gilbert, AZ
Greater Metro Phoenix Arizona

Hi, Bryan
I have been at this only 2 months or so, but the leaderboard has provided good motivation for me to continue day-to-day activities on AR.  Like you, I am adopting a greater focus on the hyper-local now, but my intermediate term goal is to get into the top couple of agents for my primary market (I am curious as to whether it will correspond into a greater number of client contacts).  Have a great week, Eric

Aug 15, 2011 04:48 AM #3
Bryan Robertson
Intero Real Estate - Los Altos, CA
Broker, Author, Speaker

Margaret - I've always been a fan of the points and it's fun moving up the ranks.  Progress slows when you get to higher levels though.  Cracking the Top 50 in California has been a huge challenge.

Rene - I'd like that too!  Passing 300K points just cut my price down another $10.

Eric - Work hard and stay with it, you'll be at the top sooner than you think.

Aug 15, 2011 08:40 AM #4
Vickie Nagy
Palm Springs, CA
Bryan I think we all operate at our own pace. Sometimes I faithfully comment, etc and sometimes I am just too darn busy. Guess that's why I recently dropped to #4 from #3
Aug 15, 2011 08:40 AM #5
Bryan Robertson
Intero Real Estate - Los Altos, CA
Broker, Author, Speaker

Vickie - There are weeks I have a really hard time staying on top of the blogging - too busy.  This will be one of those weeks.

Aug 15, 2011 08:42 AM #6
Sharon Lord
Maracay Homes - Peoria, AZ
New Home Advisor

Hi Bryan!

I'm competitive as heck!  Just moved up to #6 in Phoenix - but my posts are REAL - they take time, not just copy-and-paste stuff or vague "Scottsdale real estate homes in Scottsdale"-type postings.  Makes me mad that #8 is on my tail with 5x as many posts (mostly "junk" posts)....grrr!

Aug 15, 2011 08:42 AM #7
Bryan Robertson
Intero Real Estate - Los Altos, CA
Broker, Author, Speaker

Sharon - Me too!  I've had some folks chasing me but my articles keep getting featured which cranks up the points and helps me pull ahead.  Quality over quantity.  I write 40-50 articles of good content instead of 100+ of mostly junk.

Aug 15, 2011 08:50 AM #8
Donne Knudsen
Los Angeles & Ventura Counties in CA - Simi Valley, CA
CalState Realty Services

Bryan - Thought provoking post!  By that I mean, it made me think as well as go and look to see who was ahead of me.  I already know I'm 18 in CA because that's posted on my home page that I see everyday.  But I couldn't think of more than a couple of people who were probably ahead of me like Russel Ray and Jeff Dowler, you know the CA millionaire club.

In looking at the ones ahead of me, yeah, some of them do inspire me to be a better blogger like Elizabeth Weintraub and Karen Fiddler who are two of my fave bloggers.  LOVE THOSE LADIES!!!  I have learned so much about blogging from them.  And Norma Toering too who is an LA county Realtor who once asked me for a local Realtor referral that I was able to refer her to another AR Realtor that she didn't know.  I also got to work with that Realtor in helping to market the listing Norma referred (and he got).

As for my own blogging, I've always focused my blog on being predominantly hyper-local.  However recently though, I've been in kind of a blogging funk.  Has that allowed others to catch up to me?  I don't know and frankly don't really care.  If they pass me up - good for them!  They obviously earned it.  I long ago gave up caring what my ranking was on the leader board.  For me, it's all about building a great blog, which I have done.  For me, it's all about increasing my exposure to my local market, which I have done.  For me, it's all about generating leads for my services, which I am doing every week.

Everything I've done so far to get to this point is working for me.  As long as I continue to do what I'm doing, I'm perfectly fine with that.  If someone passes me up in the process - so be it!  Good for them!  :)

Aug 15, 2011 09:06 AM #9
Georgia Perez
Windermere Real Estate / WSI - Seattle, WA
Broker, ABR, CNE, Seattle, WA 206-356-9872

Bryan, glad to know you make the posts quality and hyper-local. Much like Sharon, I've noticed the people who are constantly posting junk, just to have a post. I think comments and blogs should be genuine. You are inspiring me - I'm just getting into this and was thrilled just to get enough points for my picture to appear in them now. I have a l-o-n-g way to go, but you've encouraged me!

Aug 15, 2011 09:07 AM #10
Linda K. Mayer
License # 01767321 - La Verne, CA

Bryan, I love moving up the ladder.  When I first started being serious, I wanted to breach the top 100 in Ca. Been there, done that.

However, I read a blog a while ago about who you are blogging for.  Since I decided it is the buyers and sellers, and started doing localized posts, I feel a responsibility to keep it up.  I have a series that runs every Friday, and another one that runs sometime during the week.  But I have never felt like I have to blog for the points.

Aug 15, 2011 09:54 AM #11
Sussie Sutton
UTR Texas Realtors - Pearland, TX
UTR TEXAS Realtors - Rep for buyers and sellers.

Bryan I do subscribe to you. I subscribe to people when they write stuff that interests me and stuff that teaches me something. I have many interests too. Note that I too do not like to see the "number of sold" homes in an area; but I figure that is for the local egg heads that like to read that kind of stuff. It doesn't float my boat.

I like to write too. Of course you would not know it if you saw my recent blog with all the grammar errors I just noticed today! However, all those errors do not mean I can't write a story that is funny or interesting. I know a lot about construction and building but most people don't want to read that kind of stuff. I can tell by the number of comments.

I do like points. I want to be on the first page for Texas... however I don't know if I will ever make that. I have a lot of great people ahead of me and that is okay too.

Aug 15, 2011 10:21 AM #12
David Ames
Zephyr Real Estate, San Francisco - San Francisco, CA
San Francisco

You're right about those top blogging spots Bryan.  I'm hovering at the 177 level (for the State) and it's an inch up here and there.

Aug 15, 2011 10:52 AM #13
Leslie Ebersole
Swanepoel T3 Group - Saint Charles, IL
I help brokers build businesses they love.

Bryan: last time I checked, I get paid for selling real estate, not accumulating points on AR. Points might be a measure of consistency or prowess in the blogging game, but never should be considered a goal in and of themselves.

Nevertheless, Suggested, in the hopes of seeing the debate.

Aug 15, 2011 12:44 PM #14
Rodney Mason
On Q Financial - Atlanta, GA
FHA 203(k) & HomeStyle Renovation-AL,FL,GA,TN

I think that rankings do drive the competition.  Of course, its not the points that generate the new leads. 

Aug 15, 2011 01:08 PM #15
Jim Patton
Century 21 M&M - 209-404-0816 - Turlock, CA
Realtor - Stanislaus & Merced county Realtor.

Good luck in reaching your goal of the top 50 in Ca Bryan.   Mine right now is to crack the top 200 in Ca.  However the points are not the main reason I blog.  Since I have gotten serious about it I have picked up some listings from my blogging.  Now that's the real prize in my book.

Aug 15, 2011 02:20 PM #16
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Super post and I also suggested.

For me, it's much more abt the business/SEO and hence I focus a lot on the local ones. I have to say the pts are so much fun.  They are a measure of the progress I've made, and now as I get more, my cost/month goes down so that's added motivation. 

I admit it...I do check my pts often...because it's fun.  And, I'm glad I'm not in your state.  Wow.  I'm #11 in NY which also has a lot of people but certainly not like CA or a few others. Tx is prob. another tough one.  I like seeing the progress I'm making.  But, I'm at the point where the gaps to get to the level in my state are so large and it takes forever, that I know look at the overall leaderboard.  I think I'm @254.

Aug 15, 2011 02:32 PM #17
Bryan Robertson
Intero Real Estate - Los Altos, CA
Broker, Author, Speaker

Donna - I feel exactly the same way!  It's fun moving up the ranks but if someone passes me by, I don't care.  I'd like to be ranked a bit higher but that's just for SEO purposes, not because I care if I'm #50 in CA.  Blogging is about business, not points.  Anyway, I could go on.  Great comment!

Georgia - Glad I could inspire you.  If I can help in any way, feel free to call or write.

Linda - I'm with you, I blog for buyers and sellers.  Everything else is secondary.  I write for AR once in a while (like this blog) but most of the time it's for my target audience.

Sussie - You keep writing and I like getting your comments.  It's subscribers like you that keep me going.  As for writing about construction, the costs and nuances of new construction is the #1 topic on my blog.  Try writing on that and you might see good results.

David - Keep at it.  You're a great blogger and if you have the time, the sustained effort will get you higher on the rankings while generating lots of leads.

Leslie - I totally agree.  It's fun and a nice part of the game but my reason to blog is lead generation.

Rodney - Very true on both counts, thanks.

Jim - Thanks!  I'll get there but it's taking a little longer than planned.  Plenty of hard work will pay off with a load of great articles.

Debbie - You summed up my point perfectly.  I blog for the purpose of getting leads and my best measure of success is the ranking in Google, etc.  The points are nice and a secondary perk of working so hard.  It's sure fun moving up a slot or two.

Aug 15, 2011 03:03 PM #18
Linda K. Mayer
License # 01767321 - La Verne, CA

PS.  I want to be TLW when I grow up!

Aug 16, 2011 10:24 AM #19
Ron Climer
Keller Williams Realty Mountain Partners - Tryon, NC


   I think the AR points is a stroke of genius. It seems to me some real estate company should implement a similar plan where you get points for just showing up, points for getting designations, points for attending Realtor convention,points for a closing etc.  It is not money. It is fun.   Great post

Aug 16, 2011 11:19 PM #20
Loreena and Michael Yeo
3:16 team REALTY ~ Locally-owned Frisco TX Real Estate Co. - Frisco, TX
Real Estate Agents

In the end, it's the paychecks that matters from the blogging efforts. Sure, the ranks is nice. It's respectable within our community but I've also known lots of high point bloggers who dont necessarily produce in the real world. I much rather see the results of my efforts in terms of escrows and closings.

Aug 19, 2011 06:36 PM #21
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