What Can Video Do for Your Real Estate Listing

By
Real Estate Technology with Imagine WOW! Digital Marketing Agency

Did you know that statistics show visitors stay on websites that use video 78% longer than websites that do not have video? This means that the more cool tools you can add to your arsenal the better the chance of landing a listing!

And now it’s time for my shameless "mom" plug! The home below was filmed by my two son's and their new video and photography company RadiceFILM.

Check out this amazing video of a home in the Cathedral Pines Neighborhood in Colorado Springs, Colorado. Wow! 16000 sq ft of beauty!


 

If you have a real estate listing in Colorado, RadiceFilm offers home photo and video tours shot in full 1080p on Canon EOS systems with the use of dollies and cranes for a cinematic touch. Their real estate photography is shot with the use of strobes and HDR post-processing techniques for stunning high resolution imagery that is sure to display your listing in the best light possible.

Ask them about your next real estate listing or one you've been sitting on for months.

Get the edge over your competition today. Call or email for pricing. 719.231.3883 or info@radicefilm.com It's more affordable than you might think! Tell them "mom" sent you and they might even offer a special deal!

And if you want to purchase this gorgeous home, contact Derek Wagner with the Wagner iTeam with Keller Williams Hope Realty in Colorado Springs, Colorado.

LIKE the RadiceFILM Facebook Page plus visit the RadiceFilm website for more information!  

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Technology & Tools
Location:
Colorado El Paso County Colorado Springs Cathedral Pines
Groups:
The Art Of Marketing You
Colorado Real Estate
ABC's of Real Estate Marketing
Agent's Toolbox
VBloggers
Tags:
photography
virtual tour
colorado springs real estate
real estate marketing
what can video do for your real estate listing

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Rainer
145,746
Sarasota & Manatee Counties FL
SaraMana Properties - QuickFreeMLS.com - Bradenton, FL
QuickFreeMLS.com - Listings In Paradise

I am a big fan of video and include it in my web marketing whenever possible.

Aug 19, 2011 11:16 AM #26
Rainmaker
810,127
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA

Rebeka:

WOW.  You sold me.  The video is outstanding, I can see why a home would sell quickly with the quality of the video shown.  Good job.

Aug 19, 2011 11:19 AM #27
Rainer
25,509
Craig Hatcher
Georgia Residential Realty, LLC - Atlanta, GA

Very professional video, too bad I am not in CO. Also, could you me where you got the statistic "Did you know that statistics show visitors stay on websites that use video 78% longer than websites that do not have video?" I would love to know. I have done a little video promoting but need some motivatation to do more, that stat really got me thinking...

Aug 19, 2011 11:20 AM #28
Rainmaker
1,970,859
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Real estate videos increase your chance of a first page win, place, show up on search engine index by 50 times. Don't plan to only do a few, like just your two most expensive real estate property listings. It does not work that way and you never get good at producing your own, which is what buyers want. Will get from someone else if you don't shoot, edit, render, upload them. Do branded and unbranded version real estate videos for other platforms.

Aug 19, 2011 11:54 AM #29
Rainmaker
2,701,369
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

I so need to do more video.  I need to find more time (+ lose 10 pounds).  Congats on the feature.

Aug 19, 2011 12:19 PM #30
Ambassador
1,654,370
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Rebekah nicely done and you are correct consumers hang around longer when a video is present.

Aug 19, 2011 12:56 PM #31
Rainmaker
733,028
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

That was quite the video, I think it was very impressive.  The production quality was definitely better than a lot of other videos that I have seen.  I can see why a visitor would stay on the site longer when there is a video like that.

Aug 19, 2011 03:14 PM #32
Rainmaker
108,943
Deborah Wilson
Hackenberg Realty Group - Canton, OH
Stark County OH Real Estate

I absolutely loved this house and the video was superb.  I watched the whole thing.  It was like watching a movie. Driving up to the house and the water running in the tub was cool and different. 

Aug 19, 2011 04:06 PM #33
Rainmaker
291,732
Rebekah Radice
Imagine WOW! Digital Marketing Agency - Burbank, CA
Social Media Marketing, Coaching & Training

Debbie - Pounds have nothing to do with it so just make it happen.  Everyone loves your blog and will love your videos even more!

Thank you Eileen - that's a really nice thing to say and agreed - there is a a reason people stay on sites with video longer than any other content.

There's no doubt about it Andrew - video gets you on Googles radar faster than just about anything else and viewers love it so its a win/win in my opinion!

Aug 19, 2011 04:59 PM #34
Rainer
22,123
Justin Adams
Home2Market Real Estate Virtual Tours - San Jose, CA

Coming from a photograper who has spent the last 5 years producing virtual tours, your sons are very talented! I really like the panning and motion they used with the dollies.

The only question I'm left with is this: Does this style of video show the home better than virtual tours with mixed still and panoramic images? (see example) I know for sure it's more entertaining to watch, however I'm not sure if the extra production cost adds more value as far as getting a feeling of the overall home layout. Please don't get me wrong, I think it's really, really cool - I'm just not sure if it's overkill for production time/cost vs. what a virtual tour would be for the same home.

What does everyone else think? 

Aug 19, 2011 06:03 PM #35
Rainer
179,112
Rosalie Evans
Meritus Group Real Estate - Sioux Falls, SD
The Evans Group, Sioux Falls, SD Homes For Sale

Beautiful home with a beautiful video! I would sure be proud if they were my sons! So do you think this would be a wise idea on a home that was less show worthy.....say dated or in poor mechanical shape? Do you think knowing the true condition in advance would discourage people from walking through the door? Have a nice weekend!

Aug 19, 2011 06:12 PM #36
Rainer
233,428
Mike Yeo
3:16 team REALTY - Frisco, TX

Great video production. What a talented bunch. The video does help to visualize the property better than just the 360 tour. I like video better than the virtual tours.

Aug 19, 2011 06:15 PM #37
Rainmaker
472,941
Ann Nguyen
eXp Realty of California, Inc. - Truckee, CA
Lake Tahoe Truckee Homes For Sale

Wow...I am impressed by the quality of the video. Your sons are very talented. I would definitely use their company if I list house in Colorado :-) Wish them the best in their new venture.

Aug 19, 2011 07:24 PM #38
Rainmaker
1,375,234
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566
Kudos to the young ones for already opening their own business. Kudos to Mom for the great example!
Aug 19, 2011 11:21 PM #39
Rainmaker
3,102,936
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Using video can be a great thing if it is done right, so often i see grainy video, dark images or images that are bouncing all over the place as the agent walks through a home hold their camera making me sea sick

Aug 20, 2011 01:08 AM #40
Rainmaker
1,392,277
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Rebekah, your Son's do really good professional quality work. Their web site is also a real winner. The videos should also hep your business a lot.

Aug 20, 2011 01:40 AM #41
Rainer
135,586
Margie Kopp Sorrell
Coldwell Banker Lake Oconee Realty and Lake Country - Greensboro, GA
Lake Oconee Real Estate

Rebekah- VERY impressed by their talent! i've made videos (nothing like that!) for listings and have gotten incredible feed back from them. Thanks for reassuring me that the work that goes into them is worthwhile!

Aug 20, 2011 02:36 AM #42
Rainmaker
291,732
Rebekah Radice
Imagine WOW! Digital Marketing Agency - Burbank, CA
Social Media Marketing, Coaching & Training

Justin - I think that's a great question and depending on the home and the amount of time editing takes, it may not make sense.  Time is money and if you produce yourself and find it taking hours away from other selling opportunities -- you may want to re-think where your time could be best spent.  Great video btw!

Aug 20, 2011 05:01 AM #43
Rainmaker
1,080,329
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Rebekah, as a former film producer, I definitely appreciate the production values and quaity in this piece. Love the camera angles and moves. Of course, having a dollie and cranes helps lots :) Very impressive!

Sharon

Sep 08, 2011 04:04 PM #44
Rainer
23,588
​​Elise & Glenn Groves, Mortgage Brokers ​First Priority Financial, Inc.
First Priority Financial Inc., NMLS# 3257, ​Elise NMLS #255824, Glenn NMLS# 1124642 - Santa Rosa, CA
Mortgage Broker,Banker, FHA, VA, Conv, Jumbo - Pur

Good for those kids Rebekah!  I lvoe to see that entrepreneurial spirit.   Great job, shot from different angles...loved the bathtub water...   Question:  who in the world lives in a gigantic house like that??  Lots to clean!

Elise Groves

Sep 09, 2011 11:34 AM #45
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