Developing the Script...

Real Estate Agent with RadnorLake Video

Developing the Script...
     The development of the the script is as if not more important than branding. The script is the blueprint from which your video is built. One would never go about building a house without a blue print. Why build a video without a script? . 
     Next in the series -- Technical Components...

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Creative Video Concepts - Brentwood, TN

7105 Crossroads Blvd; ste 102
Brentwood, TN 37027



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Michael Thornton
RadnorLake Video - Nashville, TN
Nashville Area - Photography & Videography

I recorded this video several weeks ago and had it setting in draft mode. I thought that I had posted it earlier...

Oct 18, 2011 09:21 AM #1
Laura Allen, Lake Tahoe - Truckee Real Estate for Sale
Coldwell Banker, Tahoe City, CA (530) 414-1260 - Tahoe City, CA
Tahoe Real Estate Agent Helping Buyers and Sellers

Good blog.  You make it look so easy. : )  Thanks for sharing.

Oct 18, 2011 09:22 AM #2
Deb Brooks
Brooks Prime Properties Wichita Falls Texas - Wichita Falls, TX

Michael, the script is what weirds me out. I don't have a teleprompter and I do have a lame memory. LOL! I am planning to jump into the video scene though so keep bringing this great tutoring our way! Thank you!


Oct 18, 2011 09:40 AM #3
Deb Brooks
Brooks Prime Properties Wichita Falls Texas - Wichita Falls, TX

BTW, are you using a green screen? I have so much to learn.

Oct 18, 2011 09:41 AM #4
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Michael - so true - be yourself and have fun with it. That's the best of advice for anyone who wants to do videos to promote and brand themselves. Thanks for the tips.

Oct 18, 2011 09:57 AM #5
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

I agree Michael - you really should know ahead of time what you're going to say while having fun and being relaxed. Nothing is worse than when the person in the video looks nervous and uptight. (I'd be that uptight, nervous person - lol!)

Oct 18, 2011 10:01 AM #6
Richard Yates
Mission Viejo, CA
Broker and Realtor Orange County, California

Michael, Would I bake a cake without a recipe?  Would I assemble anything from IKEA without instructions?  Of course I would, but the cake may not taste very good, and my wall unit may look like a desk.  Creating a video is no different, than anything else.  Recipes, directions, instructions and SCRIPTS will almost guarantee a positive outcome.  Unless, you have a lousy script.  ;-)  Personally, I always blame the actor, they should have practiced their Script more.  Practice, practice and did I mention, practice.  Best wishes always.  

Oct 18, 2011 02:05 PM #7
Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

On an inspection the other day I went into the basement to see a set up very, very similar to yours.  Green screen and all.

What do you bet that seller did for a living?

Oct 18, 2011 10:59 PM #8
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Hi Michael - The script is what makes or breaks the video.

Oct 18, 2011 11:12 PM #9
Anne M. Costello
Weidel Realtors - Yardley, PA

Having a well written script, and practicing the script will make a huge difference. Great points!

Oct 18, 2011 11:17 PM #10
Laura S. Baker
First Weber Inc - Lake Mills, WI
Realtor (920) 728-4118, First Weber Inc

And you are looking mighty relaxed and comfortable in front of the camera Michael!  And how did you settle down those Italian hands of yours?  I love your smile and am anxiously waiting for the next in this series.

Oct 18, 2011 11:27 PM #11
Toronto, ON

Michael - A good planned script is important so that there is a clear message on what you want to accomplish during the video.  A directionless video or poorly designed video will drive many viewers away quickly.

Oct 19, 2011 12:31 AM #12
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