SNOW ON THE GROUND ON MADELINE ISLAND? IN AUGUST??
Last week I set aside a minute to look up a particular local listing last week on the Web. And to my surprise, the first photo that popped up when I searched the listing agent’s name using Google search was one where the house and lawn were both covered with snow.
Most area Multiple Listing Services will routinely fine or discipline an agent for leaving a “snow photo” on MLS for more than thirty days after the last snowfall in Spring. For one thing, snow photos don’t show a property to best advantage. Moreover, the listing looks awfully stale once spring and summer have arrived.
This photo appeared on an agent’s company Website, not on MLS. But it still speaks volumes about the agent.
Here's what a property listing photo taken last winter may tell you about the listing agent when that snow photo is still on the web in August.
- - The listing agent hasn’t even looked at the listing since it was uploaded.
- - The listing agent is a “hands off” agent who turns all of his or her marketing and listing uploads over to an assistant, who also has not looked at the listing since last winter.
- - The listing agent is just plain lazy, or is taking the listing for granted.
A truly professional agent or broker worth their salt would be hugely embarrassed to have a snow photo of one of their listings hanging around on the Web four or five months after the snow cover in the area has disappeared.
Here’s another question. Is the seller aware that his or her property is being marketed this way?
Is this how you'd want YOUR property marketed?