Three Mission Critical Things to Remember When Choosing a Domain Name

Services for Real Estate Pros with AgentWebsite Real Estate Agent Websites and IDX

Educate!Picking a great domain name seems like such a simple thing, but these three tips are invaluable. 

I often talk to agents and brokers who are getting started with a new real estate website. I tell them that they should choose a domain name that is:

  1. Easy to SAY
  2. Easy to SPELL
  3. Easy to REMEMBER

Of course it's not always possible to find a domain that meets all three criteria, but at least now you know "the guidelines".

There are other important factors to consider too:

  1. Shorter is better!
  2. Include key words if you can
  3. Avoid hyphens

I hope this short and sweet blog post was educational for you! 

Let me know in the comments if you want me to expand this post with more domain choosing tips.

What has your experience been with domain names?


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Andrea Swiedler 08/18/2011 12:06 PM
Real Estate Sales and Marketing
domain names

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee - 423-677-6677

Well this is a great post.  Short and sweet, but very true!!

Aug 18, 2011 05:35 AM #1
AgentWebsite Real Estate Websites & IDX .
AgentWebsite Real Estate Agent Websites and IDX - Key West, FL

Thanks Cindy! :) 

Aug 18, 2011 05:43 AM #2
Andrea Swiedler
Berkshire Hathaway HomeServices New England Properties - New Milford, CT
Realtor, Southern Litchfield County CT

Christine, I wish I had done things differently way back when.... my name is so hard to spell (correctly). Now that I have to do one more website this is so timely for me. I am wracking my brain to come up with the right URL. And of course I will be using you, because in my not so humble opinion, AgentWebsite is the best thing since sliced bread!!!!!

Good to see you here by the way!

Aug 18, 2011 11:58 AM #3
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

I have to echo what Andrea said...I wish I had done things differently as well.  You gave easy information to follow... short and sweet!

Aug 18, 2011 12:25 PM #4
AgentWebsite Real Estate Websites & IDX .
AgentWebsite Real Estate Agent Websites and IDX - Key West, FL

Andrea, thanks for the kind words! One technique that can work is to register the miss-spelled versions of your name and forward them to your main website:-) Looking forward to talking with you soon!

Hi Kathy, thanks for your feedback! I love it when information is easy to digest. I'm always telling myself, "Less is more!":-)


Aug 18, 2011 12:35 PM #5
Andrea Swiedler
Berkshire Hathaway HomeServices New England Properties - New Milford, CT
Realtor, Southern Litchfield County CT

Christina, I did that when I first got the website. But I must have let them lapse! I have been thinking and searching, searching and thinking all evening for our new domain name. Oh what a headache. Just let me write all the stuff that is going on the site, but this type of stuff drives me nutz!

Aug 18, 2011 03:45 PM #6
Robin Rogers
Robin Rogers, Silverbridge Realty, San Antonio, Texas - San Antonio, TX
CRS, TRC, MRP - Real Estate Investment Adviser

I wish I could have avoided hyphens! But at least I have a couple of other domain names I can point to my website.

That's a good reminder about the keywords, too!



Aug 19, 2011 11:25 AM #7
Jim Lee
RE/MAX Shoreline - Portsmouth, NH
Portsmouth NH Realtor, Portsmouth, NH How's that for short and memorable? ;>

Aug 20, 2011 07:03 AM #8
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Great post. I followed Andrea's re-blog over to say hello. I agree, less is more! Good advice. 

Aug 20, 2011 07:04 AM #9
AgentWebsite Real Estate Websites & IDX .
AgentWebsite Real Estate Agent Websites and IDX - Key West, FL

Thanks for the feedback guys!

Andrea, I'm so looking forward to brainstorming domains with you. Short phrases are another creative avenue you can try with the easy to say, easy to spell, easy to remember guidelines. You live is such a beautiful, historic part of the country. Just thinking about the possibilities has me excited! I've got my thinking cap on and together, we'll come up with an awesome domain name:-)

Robin! So great to see you here! Sometimes hyphens work for people. It's great that you have other options if you decide to market yourself differently in the future. I like your domain. It's short, easy to spell and I've always been able to remember it. Hope all is well with you in San Antonio:-)

Jim - You won the domain name lottery! Easy to spell, easy to say, easy to remember. That totally rocks! So much so that I actually want to refer to you as,!

Hi René! Nice to meet you! Hope you're having a great weekend!

Aug 20, 2011 12:39 PM #10
Mike Grumbles
Gray Fox Realty - Franklin, TN
The Relocation Engineer in Franklin TN
I do like and have won with hyphens it makes a long web name legible to human eyes. My $0.02 Thanks
Oct 07, 2011 06:04 PM #11
Tom Nicklow
Minnetonka Realty, Inc. - Minnetonka, MN

Hi Guys,

I totally agree with Christina on her guidance for choosing a good real estate domain name. I have been buying and selling domain names for 12 years or so and have put together a website for agents and brokers that sells real estate domain names. The site is constantly being updated with new names and currently has about 2000 names for sale.

Check out and let me know what you think.


Dec 16, 2011 12:14 AM #12
Alice Greenfield


Great Domain name advice...

Here's another aticle I thought you all might find interesting...

If you want to make your mark in luxury real estate, Own your Market



Creates an intuitive address and brand in your industry

Built in Authority and instant credibility with customers, competitors, and media alike.

Better Search ranking due to higher relevancy when developed.  Keyword and exact match domains can rank better and faster than less premium names

Targeted Leads — own your own leads.  Every one of your own leads generated mean that you don’t have to buy the leads elsewhere

Easy to advertise — online, in print, and word of mouth…

The right Domain name is a marketing campaign, that will never be outdated or irrelevant 

Unique – There is only one and once it’s gone it is most likely gone for the lifetime of the business.

One Time Cost plus annual renewal fee less and $10 per year  – and it is an appreciating business asset.

Memorable to consumers

Premium real estate domains names build a never-ending clientele database

Global Reach: local, national, international.  24/7/365

Read more here:



Mar 03, 2012 04:18 PM #13
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


AgentWebsite Real Estate Websites & IDX .

Ask me a question
Spam prevention