Admin

The Future For Real Estate Agents is Mobile Technology

By
Real Estate Agent with RE/MAX Stars Realty

I can remember a time not all that long ago when real estate businesses operated from large brick and mortar style real estate offices.  These offices were filled with big desks, lots of file cabinets, copiers, a fax machines, private offices, a bull pen, they had a conference room, desktop computers, an MLS terminal and a business style telephone on every desk.  In some markets this may still be the way it is but in more and more markets the office dynamics have changed in a big way.

Technology has caused a major shift in our real estate businesses and in many office environments.  An agent who utilizes and leverages the current technology can truly be a real estate road warrior and operate without an actual office within their brokerage.  Many of the real estate brokerages are actually reducing the amount of office space and replacing many of the private offices with media rooms and conference rooms.  Much of the in-office focus has shifted towards presentations and client meetings.  If you have ever been to an Apple Store you know their entire store has shifted and they focus entirely on  the experience.  Many progressive real estate offices are following Apple's lead.

Portability and mobile technology have changed real estate forever.  I am not just talking about laptops changing real estate but the fact that everything in a real estate transaction can be done entirely outside of your office.  

  • Agents used to have office phones - today they are using smart phones for increased efficiency.
  • REALTORS used to log into office LANs / networks and today they are logging into the cloud.
  • Agents used to go to Starbucks for wifi and today agents phones & Mifi create their own wifi hotspots.
  • It used to take days to negotiate offers with faxes - today we use digital signatures and we email them.
  • Notebooks / tablets because of their excellent portability have replaced the traditional desktop computers.
  • Online services such as Top Producer and Real Pro Systems which utilize cloud based access have pretty much replaced the need for the office network and software based C.R.M.
  • Skype, iChat, Facetime and other video conference systems have enabled meetings to take place while on the go.
If you have been hoping that technology in real estate was just a fad and was going to fade away you better think again.  The real estate industry has shifted from brick and mortar offices to a new and far more efficient digital landscape.  The technology is advancing at such a rapid pace and hardware such as the touch screen devices including iPhones and iPads are so easy to learn that you will wonder why you didn't get one sooner.  Once you get bit by the technology bug and you start learning and adapting the newest technology into your day to day real estate business your personal productivity is sure to increase.  
 
Sam Miller

Comments(61)

Show All Comments Sort:
Allyson Hoffman
RE/MAX Properties Northwest - Park Ridge, IL
Making Today's Dreams Tomorrow's Reality!

You are absolutely spot on!  Great post, Sam!

Aug 20, 2011 06:48 PM
Tim Lorenz
TIM LORENZ - Elite Home Sales Team - Mission Viejo, CA
949 874-2247

You absolutely have to shift as the markets and technology shifts or you are left behind.

Aug 20, 2011 07:13 PM
Bill Reddington
Re/max By The Sea - Destin, FL
Destin Florida Real Estate

You have to be reasonable up to date with your tech. Just makes business easier and faster

Aug 21, 2011 09:52 AM
Gerard Gilbers
Higher Authority Markeing - Asheboro, NC
Your Marketing Master

Great post. Those who adopt technology will do better and move faster than those who do not.

Aug 23, 2011 05:40 PM
Sylvie Stuart
Realty One Group Mountain Desert 928-600-2765 - Flagstaff, AZ
Home Buying, Home Selling and Investment - Flagsta
We definitely need to keep up with the new trends. It is always improving!
Aug 27, 2011 10:29 AM
Mike Henderson
Your complete source for buying HUD homes - Littleton, CO
HUD Home Hub - 303-949-5848

I semi resent the iPad 2 comment or you will be left behind.  I've had a netbook once I got into real estate.  Am I behind if I don't use Apple products.

Sep 06, 2011 03:13 PM
1~Judi Barrett
Idabel, OK

Sam, I totally agree.  Every real estate agent needs to be working with the technology that works for their area. 

Sep 17, 2011 11:50 AM
Jack O'Neal
HomeSmart Elite Group - Gilbert, AZ

My ipad is a great tool

Oct 27, 2011 12:40 PM
Nettie Carnett - Kennedy
Nettie Kennedy - Pastel Artist - Picayune, MS

Great "Reality" article and check for the agents that are confused with the new technology and resisting it.  I have reposted it, and printed it out for our next office meeting.

Nov 02, 2011 03:58 AM
GoPaperless Solutions
GoPaperless Solutions - Escondido, CA

This is a great post and i absolutely love Skype. It makes it so much easier to interact with others/clients. It also seems that tablets and paperless technology is getting more and more popular with agents. GoPaperless offers some great paperless busniess solutions. You should check it out: www.gopaperless.com.

Nov 09, 2011 04:45 AM
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo
 

thank you very much for the informative and interesting post. I get so much out of the active rain network.

May 17, 2012 12:08 PM
Dylan Taft
Dylan Taft Broker/Owner Taft Street Realty, Inc. - Woodstock, NY
Ulster County Area Consultant

Great post!  The Internet has really taken hold of the real estate industry today.  I can't imagine what things will be like 5 years from now! 

Jul 28, 2012 06:42 AM
John Wheeler
WhizReal - Burlington, ON

Echoing to what everyone else has said. Great post. Being able to spend more time in the field is what all the agents that I have talked to were wanting when we were developing WHIZREAL. Having not only a great looking website, but attaching a mobile app that automatically updates your info on your site via "the cloud" has made many agents happy.

I'm new to ActiveRain, but I'm really enjoying all the conversations!

John Wheeler.
WhizReal

Aug 10, 2012 06:44 AM
Selda KIRKAN
Miami Beach, FL

We can also inlcude web tools, social networking, and how they help our communication and back ground check on prospects.

Technology will not fade away instead they keep getting better and better. We have to stay on top of the change to be competitive in our market. 

Nov 23, 2012 09:34 PM
Rich Gaasenbeek
IXACT Contact Real Estate CRM - Toronto, ON
Real Estate CRM & Marketing Made Easy!

Sam, great post and I agree with you 100% I also want to add that a real estate contact management system that can wirelessly sync with your smartphone is key!

Jan 22, 2013 03:02 AM
Matt Kombrink
One Source Realty - Geneva, IL
Your #1 Source For Real Estate

Some great points, Sam.  I think the day when Agents no longer sit behind a desk will be here sooner than later.  With all the great tools out there, so much can be done out in the field.

Aug 06, 2013 02:09 AM
Jimmy Chickey
Keller Williams Realty Southwest - Las Vegas, NV
Realtor, Nationally Recognized Author, Teacher

Great thoughts.  I am always looking for how technology can help us as agents.

Apr 30, 2014 04:40 PM
Carol Miller
RE/MAX Stars Realty - Howard, OH
Apple Valley Lake

Mobile technology continues to dominate the online community and smart phones and tablets will continue to grow at a record pace now that true high speed LTE is available in most markets.

Nov 08, 2014 10:27 AM
Erica Miller
Mount Vernon, OH

The latest iPhone 6 and iPhone 6+ have taken the mobile technology to an even higher level.

Nov 08, 2014 11:17 AM
Chris Locke
Acton, CA

The thing to consider with mobile is how are buyers and sellers using mobile devices and are you reaching them on their mobile devices?

Even your business card.  The web address on the card?  Is it a mobile site?

Doing any print ads or sending postcards?  All of the websites, property sites or landing pages should be mobile optimized.

Its simply amazing to me that so many are spending marketing dollars to promote a business and website that will be ignored by mobile users. And the facts are they will ignore you if your business is not mobile optimized.

A few simple changes to reach mobile users will make a difference:

  1. Use mobile single property sites.
  2. Putting a small ad in the paper? Sending a postcard?  Create a mobile optimized real estate landing page to capture the leads.
  3. Make sure your current site is responsive (which means it adjusts to mobile devices).

Doing these 3 things above will mean you are not losing the enormous pool of buyers and sellers who use their phones to search for real estate information and properties.

It's really easy to do all 3. You don't need to spend a lot of time or money.  Check out postAprop.com  to create mobile optimized real estate landing pages and single property sites.

Apr 09, 2015 03:30 PM